So, you want to be a thought leader. Good for you. Now, where should you start?
Many aspiring thought leaders began with one of these six strategies proven to get results. Follow their lead to burnish your personal and corporate thought leadership credentials.
1. Assign a Thought Leader to Each Subject
First, a strategy for company-wide thought leadership campaigns: avoid asking too few to do too much. An organization of any significant size has expertise enough to designate a different leader for each subject matter domain. More cumbersome to manage, perhaps, but ideal for cultivating credibility beyond reproach.
2. Be More Visible Online
Your thought leadership strategy simply is not going to succeed if your brand isn’t highly visible online.…Continue reading