Non-physical company assets such as trademarks are sometimes deserted in favor of essential day-to-day business operations. However, your trademark or brand can be one of your company’s most valuable assets (think of Apple, Costa Coffee, and Boots), so maximizing the value of brand names is essential, particularly for small businesses.
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To maximize trademark resources and avoid the common pitfall, a company must align its trademark and brand strategy. Here are some tips that can help you get a good trademark.
1. Analyze the competitive edge
Make sure the market isn’t crowded with similar names or designs and that your use of a trademark won’t violate others’ rights.…Continue reading