7 Trademark Success Tips

Non-physical company assets such as trademarks are sometimes deserted in favor of essential day-to-day business operations. However, your trademark or brand can be one of your company’s most valuable assets (think of Apple, Costa Coffee, and Boots), so maximizing the value of brand names is essential, particularly for small businesses.


photo credit: Danny Meneses / Pexels

To maximize trademark resources and avoid the common pitfall, a company must align its trademark and brand strategy. Here are some tips that can help you get a good trademark.

1.   Analyze the competitive edge

Make sure the market isn’t crowded with similar names or designs and that your use of a trademark won’t violate others’ rights.…

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Why Trademarks Are Crucial For Startups

With the rise of digital technology, there’s no doubt that trademarks are more important than ever. They’ve become so crucial that not having a trademark could damage your business.


From brand image protection to legal security, startups have many reasons to get their brands trademarked. Getting it is more accessible now with startups like Trademark Engine, and there’s no better time than now to get your trademarks if you haven’t. If you’re wondering why you need trademarks for your start-ups, this article lists the reasons.

What Is A Trademark?

A trademark is a sign that distinguishes the goods or services of one company from those of another.…

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