Local landing pages often lack substance. Small business owners that are accustomed to doing everything themselves take on the task of web designer and content creator too often. The trend of small business owners doing everything, from marketing to sales and making service calls is common.
But when a landing page doesn’t convert properly, this leads to lost sales – not acceptable for a growing business.
Local searches lead to 18% of consumers making purchases compared to just 7% for non-local searches. So, how do you optimize your page to convert local searches?
Cover the Basics First
The basics matter a lot, and this means doing a few different things:
- Optimizing pages based on visitor data
- Focusing on page loading speed
- Add in meta data
Landing pages must be optimized for mobile.…Continue reading