Over 100 Small Business Events and Conferences For 2011

small business events for 2011Phew, I can’t believe 2011 is just around the corner!   The new year always seems to be when everyone is excited and motivated to make changes and improvements to their businesses.   So with our fresh, new 2011 calenders still mostly empty; now is a good time to start planning ahead.

Maybe you’re looking for a few good small business webinars and conferences like the recent ones listed at Small Business Trends.   Or perhaps you just want to bone up on social media and technology at one of the 100+ events listed on Mashable.com. Either way now’s a great time to start expanding your knowledge and make 2011 your best year in business!…

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Upholding a Culture of Confidentiality

protection customer confidentialityAccording to a recent Trend Micro Global Survey, data loss is one of the biggest concerns for small businesses. It is hard to safeguard your company information if not all your employees think of its importance. Not everybody can appreciate the fact that ensuring the safety of your data is the lifeline to the success of your business.

Confidential information is entrusted to your company by your clients and it is done because they trust you and your services. It is natural therefore that everyone who represents your company in one way or another should be vigilant in protecting confidentiality.…

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Top Small Business Books of 2010 Announced

top small business books of 2010A couple of weeks ago I prompted my readers to vote for their favorite 2010 small business books.   Well the voting period has ended and the reader’s choice winners have been announced!

Along with the top 10 overall winner’s choice picks there’s also the top 3 winners for each of the 6 different categories.   That’s 28 amazing business books for you to check out!   I’d just like to say congratulations to all of the wonderful authors who deserve such great recognition.

There’s still a few more shopping days until Christmas so if you’re looking for a last minute gift idea for a fellow entrepreneur or business owner, you may want to print out the list before you head to the book store.…

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Achieving The Right Balance In Employee Interaction

employee interaction

Operating a business, no matter which industry you enter, is vastly competitive. It comes as no surprise then that small business owners are especially critical of how productive their employees are. Low productivity is bad for business, we don’t need to be rocket scientists to figure that out.

One of the most common (and most obvious) reasons why there is a decrease in productivity is employee interaction. In a dog-eat-dog world, there’s still such a thing as too much and too little and both can result in loss instead of profit. Striking the right balance is crucial in ensuring that productive time is exactly what it should be: productive.…

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7 Tools For Measuring Social Media Marketing ROI

tools for measuring social media roiSocial Media is going crazy viral as each day passes. Nowadays, it seems that everybody and their mothers use different social networking sites for a variety of purposes. In a show of entrepreneurial spirit, small businesses everywhere started to get on this marketing technique and follow it with such gusto that every article seems to focus on this strategy.

The measurement of your return of investments is important because it gives you an understanding of how effective a particular marketing campaign is. Sadly, 84% of those using social media do not measure ROI.

There are various tools which you can use to measure social media ROI.…

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Kickstart Your Online Community With Your Offline Customers

Developing a thriving online community is a challenging task for many small businesses. But if you have a business with an offline component – a retail store or physical location, a call center, or any other offline way that you interact with customers and prospects – you can use this to your advantage. Don’t compartmentalize your thinking by trying to build your online community only with people that you reach online.

I suggest focusing efforts at first on bringing your existing (and happy!) customers into the online fold – this can really help build your community, grow your audience and kickstart organic online community growth.…

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Vote For Your Favorite Small Business Books

small business book awards

The 2010 Best Small Business Book Awards are underway!   Every year Small Business Trends assembles a collection of around 100 books for readers to explore and vote for their favorites.

If you’re an entrepreneur and you enjoy reading books in your field, take a look at this extensive list of business books.   A brief description of each book entry is provided along with a link to the book.   Take a few moments to look around now, you’re sure to find something new!

Take a look at the entrepreneurship books, and vote for your favorites. It takes 10 seconds to vote “” no registration is required.

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Publicity for Publicity’s Sake

Internet marketing can be tough. You would need to have an effective strategy in place depending on what stage your business is in. The competition is fierce as everyone vies to take the top spot on search engine results.

online business publicity

There is a saying that bad publicity is still publicity and this is one line in marketing that reputable businesses should never cross. Take the case of the DecorMyEyes scandal. In a gist, the owner of this online eye wear business uses negative customer reviews to be on the top echelon in Google search.

It is a well-known fact that to be in the coveted top spot on search engines, you would need to have high page rank sites link to your site.…

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Planning Your Year-End Business Tax Strategies

planning your tax strategiesWhile everybody else gears up for the holidays, small businesses should have another thing in mind apart from sales: filing taxes. As the fiscal year draws to a close, it is important that business owners review the current financial situation and start implementing strategies to help minimize your income tax.

There’s no better time than the present to start planning which tax strategies are best for your business, for you to get deductions. Before the holiday rush, business owners should already have a plan in place. If you don’t have one yet, now is as good a time as any to come up with one.…

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