When you are looking to market your small business, it’s important to find ways to get the most out of money spent. You want to get the most out of all your efforts because it’s likely your budget is limited.
Here are the three best ways to market your small business.
- Paper Marketing – Paper marketing can be your best friend. Tried and true, it still works. It’s all about working smarter, not harder. People still like something they can touch. Sending out birthday coupons, fundraising campaign requests, holiday promotions, customer appreciation cards and more can be a really great way to connect with your current and potential customer base and works really well as part of your online campaigns as well.
- Social Media – Many people may debate the longevity of social media but at present, it’s here and it’s dominant. Therefore, it’s critical that you successfully build your brand’s presence on social media outlets. Each type of social media has its own value. When crafting your social media posts, be sure you do your research on who your audience is and what type of posts work best on each type of site. They all have their own rules that you need to recognize and leverage to your advantage.
- SEO (Search Engine Optimization) – It’s ever changing and multi layered. It is critical that you are in the know about current SEO trends and tools. It’s not something you can set and forget. Quality content will always win but you need to know the rules to play by when creating your content so that you can be found in the World Wide Web by customers.
Marketing your small business well will definitely take effort, research and little bit of savvy. You can be successful in marketing your small business if you take the time really understand your resources and use them to their fullest potential.
About The Guest Author: On behalf of LuxeCards, Nancy Arnold is a Seattle area blogger who writes about small business communication and marketing tools as well as how to maintain sanity as a working mother. Follow her on Twitter @BizBuzzNancy.
Business Concept Drawing Photo via Shutterstock