Running a business blog can definitely be challenging at times, especially if you’ve completely run out of ideas and have been staring at a blank page for the last hour. However, if you’re reading this, there’s nothing to worry about as you’ve definitely come to the right place.
For business owners who manage their own blogs and can’t afford to pay a team of writers who’ll be able to come up with ideas for them, dealing with a blank mind can be stressful. That’s why we’ve put together some of the best tips and tricks for coming up with great topic ideas for your business blog.
One of the best types of blog posts to write is one which answers questions that matter to your reader. Communicating well with your readership should give you some good ideas about the types of questions which are the most commonly asked, giving you the chance to create an answer in the form of a well-thought out, informational and engaging blog post. For more information on setting up a business blog and choosing which topics to write about, Jamie Spencer’s article is a great read.
There’s a reason why how-to guides are some of the most read articles on the web. With more and more people using the internet to discover more about things, how to do things, and how things work, writing informational, step-by-step articles which give advice or tips to your readers can be a great idea for a blog post which is bound to go down well. How-to guides also have the added benefit of being highly informational and engaging, something which is vital to getting good favor with Google.
Even if your business is not directly involved in current affairs, writing about the latest happenings in the news and putting your company’s take on them can be great inspiration for a thought-provoking blog post update. Using the latest news updates to fuel your blog can not only be an excellent way of connecting and engaging with your readers on topics which they are knowledgeable and perhaps even passionate about, it can also be a great way of building up rapport and gaining more readers. Be careful, though – if you’re writing about touchy topics such as politics, it’s vital to stay unbiased.
More and more people today expect to be able to keep up with the latest happenings in the businesses and brands that they know and love. Using what’s been going on in your business lately, for example new products in the planning stages, awards, and expansions as a topic for your business blog can definitely be a great way to engage your customers. Blogging about the latest developments and updates in your business can also help to give your brand a voice that readers can relate to, something which is becoming increasingly more important.
Business owners who blog can often feel like they’ve hit a brick wall from time to time, but there’s no need to panic, as we’ve got plenty of blog post inspiration for you!