Blogging for business is a great way to bring more visitors to your website, build fodder for your social media posts, create a network with your customers, and ultimately get yourself a larger revenue stream. However, blogging is a lot more than typing words out on your keyboard. In order to create a blog that is actually beneficial to your business, you have to understand how business blogging works.
One big area of business blogging revolves around links. The links you choose to include in your content can have a big impact on your overall blogging success, as well as how well your individual blogs perform. So, to help you do better in both of these areas, here are three tips for including links in your small business blogs.
Link To Your Own Older Posts
If you’re primarily posting blogs on your own company website, you may feel weird linking to other pieces of content you’ve written. However, this is one of the best ways to create content that looks to be important and therefore ranks higher in search engines. And once you have content ranking higher in search engines, it becomes a lot easier for customers to find you online. In addition, Neil Patel tells Moz.com that linking to older posts also helps to show that you know what you’re talking about regarding a certain topic, cementing your standing as a thought leader in your industry.
Selecting Anchor Text
Choosing the wrong anchor text can be a big hindrance to your business blogging efforts. And because picking anchor text for links doesn’t necessarily come naturally to many people, it can be hard to know if you’re doing it right or not. To help with this, Linda Dessau, a contributor to Steamfeed.com, shares that anchor text for links in your blogs should be both natural—meaning you’re not sacrificing the integrity of your post just to satisfy linking to certain keywords—and varied. If you link to the same set of keywords too many times in a post, your content will begin to look spammy rather than useful to your readers.
Be Careful Not To Go Overboard
Once you’ve written about the same topic enough, you’ll likely come to find that many places in your blogs could be linked to either other posts you’ve written or other resources that your readers may find useful. This could tempt you to put in a lot of links. Resist that temptation.
Ramona Sukhraj, a contributor to ImpactBND.com, writes that you only want to include links if they contribute to the overall topic of the specific blog you’re writing. Just because you can include two links in each sentence doesn’t mean you should. Too many links in your content make it very hard for your readers to get into what you’ve written, which is the opposite of what you want.
By following the tips mentioned above, you should be able to seamlessly and effectively include links in your business blogs to help further your online marketing and business goals.