Whatever your business is, the more you individualize, customize, and personalize your output, the more competitive you’ll be in an industry that is otherwise mostly homogenous. Though some aspects of a business are better taken care of by consultants, contractors, and outside professionals, there are many DIY projects that you can accomplish just fine.
You can potentially create your own physical signage, make your own website, do your own social media advertising, and even decorate with your own artwork. The more DIY projects you do, assuming you do them well, the more identifiable your brand will be, and that should translate to a better bottom line financially.
You’ve been to grocery stores, department stores, and home improvement stores, and you’ve seen all of the default signs that they have available for sale. Very generic looking items abound. And though they indicate things like sales, directions, or locations of parking lots, they are missing a personal element. Why not create your own signs? It’s not that hard once you look into the ability for customization. You’re not creating the sign itself necessarily, so much as you are customizing what the sign says, and how it’s presented regarding color, texture, shape, and font.
If you’re feeling energetic and motivated, you can create your own website for your business. They have templates now that are easier than ever to start with.
For smaller companies, you can probably save many hundreds of dollars at the least simply by understanding how to set up a WordPress website, and then customizing is necessary. Obviously as you spend more time and money on business fundamentals, you could pass off the job of the webmaster to an outside professional, but in the meantime, you can save money and make it look more personal by doing it yourself.
Social Media Advertising
There are lots of companies that offer to do your social media advertising for you. It isn’t necessary to hire them as long as you have a firm idea of how to use social media for business. It can take up a pretty good chunk of your day learning the ropes initially, but once you get your promotions up and running, maintenance doesn’t require too much time or energy.
Artwork and Decoration
A final way you can customize your business with DIY projects is by putting up all of your artwork and decorations. Especially if you live in a smaller town, there are probably a few people who would be willing to give you artwork to hang up on your walls! Also, if you personalize your decorations as opposed to buying stuff off the shelf at retailers, people will remember you for being unique.
Now over to you
What’s your favorite DIY project for your business? Please share wit hus!