If you’re running a small business, you’re likely trying to figure out how to accomplish all your goals and get everything done for your business without losing your sanity. So when you hear that you should also be blogging on top of everything else, you might be wondering how you’re supposed to find the time and what the real benefit of these efforts will be. And while blogging is generally a very long-term marketing effort, it’s something that’s very important for the longevity of your business.’
So to help make this task a little easier on you and your business efforts, here are three blogging tips for your small business to try.
Find Fresh Content Ideas
To make your content marketing efforts worth your while, you need to be creating content that’s unique and informative for your audience. If you simply start writing things that are already readily available for your audience, like only content about your services, you may not find the success you’ve been hoping for. To combat this, Cindy King, a contributor to Social Media Examiner, suggests finding fresh content ideas through looking at your daily life or even current trends or news stories to help you create new and different content. By doing something unconventional and different from the crowd, you’ll have a much better chance of having your content stand out and actually be beneficial to you.
Aim For Consistency
For many small business owners, it can be hard to find the time to write content on a regular basis or at the rate they think they should be writing. But according to Mike Kappel, a contributor to Entrepreneur.com, while creating more content is better than creating less content, it really comes down to being consistent and creating quality content. To help you do this, consider creating a publishing calendar that will push you creatively but won’t set you up for failure by requiring you to do too much too soon.
Don’t Underestimate The Power Of Questions
To help get your readers more engaged with your content, Henneke, a contributor to CopyBlogger.com, recommends adding questions into your content. Not only will this help your content connect with your readers by making them feel like they’re having a real conversation with you as the author, but it will also encourage them to engage more with the content. Especially if you give them a way to answer the questions, like through a comment section, you may find that your content gets a lot more attention and engagement than the content without questions sprinkled throughout.
If your small business needs some help with it’s blogging efforts, consider using the tips mentioned above to help you find some solutions to your content marketing problems.