If you are in a business that has customers, then that means at some point you have to decide what kind of priority customer service is. In some industries, it’s not that big of a deal. In other sectors, the only way you’re going to make it is if you have better customer service than all of your competitors.
So, what are some ways to improve your fundamental customer service value?
You can make financial transactions easier. You and your employees can have better social skills when interacting with customers. You can make a point to improve your processes consistently so that your customers keep coming back to revisit those improvements. And you can listen to social media feedback to see what people are publicly asking for from you.
Easier Financial Transactions
Have you ever seen a situation where a potential customer wanted to buy something, but there was a barrier when it came to paying the vendor? What would have conveniently and immediately turned into a conversion now becomes a sore spot. To avoid that kind of interaction, make sure you provide the simplest method of financial transaction possible for the most amount of people. Often, this means making sure that people can pay cash, use the credit cards, or even use instant transfer financial apps on their phone or mobile devices.
Better Social Skills
Not everyone naturally has exceptional social skills. But if you have employees that regularly deal with customers, they need to at least have a base level of charisma to keep people happy. Learning customer service skills should be mandatory for people who are working in customer service. That’s the philosophical bottom line. If you’ve ever dealt with a cashier or a worker who seems dismissive or rude to you, then you know what the result of that kind of interaction is. You simply won’t go back to that business.
Consistently Improving Processes
People like seeing improvement. So, if you’re steadily doing things to improve your business and your service potential, then people are going to keep coming back. Even if you have a baseline of dependable service, if people notice that you aren’t trying to do anything to keep getting better, then eventually they will start paying attention to other businesses that are willing to make that step.
Listening To Social Media Feedback
Even though sometimes it can be a mental struggle to absorb what clients are saying about your business on social media, it’s best not to ignore it. If people have good suggestions that they’re willing to publicly talk about for comment on, then as a business person, you should put yourself in the right mindset to absorb it. In a way, you can consider that people who use social media to comment on your business are working for you for free!