Having an attentive customer support team is a key part of running a stable business. There will always be issues that prompt your customers to seek assistance, whether they’re eager to resolve problems with your service, looking to complain, or simply seeking guidance — and it’s vital that you do everything you can to be there for them.
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But that doesn’t mean that you should build around being proactive with customer support, or even reactive. The more you need to be directly involved with minor queries, the less time you’ll have to put towards vital tasks like sales (or even your most important support issues).…Continue reading