Having an attentive customer support team is a key part of running a stable business. There will always be issues that prompt your customers to seek assistance, whether they’re eager to resolve problems with your service, looking to complain, or simply seeking guidance — and it’s vital that you do everything you can to be there for them.

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But that doesn’t mean that you should build around being proactive with customer support, or even reactive. The more you need to be directly involved with minor queries, the less time you’ll have to put towards vital tasks like sales (or even your most important support issues).…

Automation with customer service has to be handled with care. While customers are now used to computerized answering services instead of a receptionist picking up the calls, there’s also usually a decline in the service level when having trouble getting hold of a real person. Companies must strive to use automation in a manner that is a net benefit to the customers – not just the bottom line.

When approaching automation from this perspective, it tends to work well for everyone concerned.

Routing Calls Better

Using speech recognition software, it’s now possible for VoIP call center software to route calls better.…