When it comes to running a business successfully these days, you have to have a strong online presence. Maybe, in the past, having a great ad campaign on billboards and mailed out to customers was enough, but now, having a great website and a strong social media presence makes a huge difference.
Whether you’re a dropshipping company that’s always working with wholesalers, or an eco-friendly forward-thinking ecommerce shopping business, you need to get noticed online. And if you aren’t sure how to do this, or you want to revamp your efforts and get your business’s name on the map, you have to use the right strategies.
From creating the right content to connecting with your customers, there are some great ways to make your business popular online–and here’s how.
Create content with customers in mind
While your product or service may be the best in the world, simply writing about it isn’t going to be enough. When you’re creating content, whether that’s an email newsletter, a YouTube advertisement, or a new blog post, it’s your customers you have to think about. Especially if they’re millennials or Gen Zers, they expect personalized content. So you need to research your customers.
According to Marketing Partners, the best ways to do this are by using Google alerts to create an alert for certain companies and behavior (or mention or Talkwalker Alerts), interviewing current customers, studying your web analytics (such as keywords and what content formats are most popular), researching what your competitors are doing, and using social networks. Once you’ve done this research, you can start creating content with these elements in mind. And then, once you’ve posted that content, you can use analytics to see what was most effective and wasn’t, improving your content over time.
Considering that 40 percent of respondents want emails from brands to be less promotional and more informative, thinking of your customer when writing (instead of yourself!) will make a huge difference. (It can always be worth it to hire some writers if you aren’t sure where to start.) Creating buyer personas is a good idea, too, so that you have all your bases covered when creating a variety of content. And don’t forget that, in addition to content, you can use customer research to decide what the design of your site should look like.
Blog as much as you can — don’t forget your list!
One of the most powerful forms of content is blogging, so if your business doesn’t have a blog, it’s time to start. And the longer, the better. Even though it seems contrary to the idea that no one has time to read anything anymore, the fact is that long-form blog posts generate nine times more leads than shorter ones. So even if you were thinking of writing something snappy and fun, it’s better to go in depth by writing something that will interest readers and give them plenty of information they need. Using the right sources is important, too, because it shows that you’re trustworthy and knowledgeable.
Emails are powerful, too. By getting your customers’ emails–whether that’s through a free bit of swag or an ebook in exchange for their contact information–you can show up in their inbox weekly, reminding them of your brand’s existence. And if the content is personalized specifically for them, and of interest, they’ll become a loyal reader, and eventually a loyal customer.
Connect with consumers on social media
Finally, however good your content is, you still need to connect with your customers on another level: social media. Your research will tell you where they spend most of their time online, which means you’ll need to learn all about gaining additional followers on Instagram and LinkedIn, too. Create a social media calendar, develop a voice, and post regularly. And anytime you have a video up or a sale going on, don’t forget to share it on your social media accounts.
In addition, you can connect not only with customers on social media but also with other entrepreneurs in your field. You can support each other–for example, you can create a product together with another business, and help each other get more followers in exchange. Additionally, working with popular bloggers and influencers will help you gain the trust of customers, especially younger people like millennials and Gen Zers.
These are some of the best ways to make your business popular online. It’s all about understanding your audience and catering to them. What other strategies do you think would be effective? Which ones would be most challenging for you?