What Should a Small Business Website Include?

There is little doubt that a website is essential to the success of any business. Fortunately, it is relatively easy to create one.

But, creating a website is not enough, you need the right features on your page and enough advertising to encourage people to visit. Of course, having great content will help to keep them on your page and get them purchasing your products/services.

Browsing business website

Before you consider what elements need to be included on every website, you should consider getting expert help from a firm like this Web Design Bondi. You’ll quickly realize it’s worth every cent.

Who Are You

The average visitor to a website will only stay on a page for approximately 15-30 seconds. That’s the amount of time you have to make a good impression.

This starts with letting them know who you are and what your values are.

The phrases need to be limited to 2-3 and be short and snappy, this will help to get people’s attention.

The Web Address

You also need a simple web address, one that reflects your business and business name. Simple addresses are easier to remember and type, encouraging people to take a look at what you’re offering.

Links

Your homepage should be minimal, alongside the brief introduction to who you are and what you do, you need easy to find and use links.

This means every link expresses clearly where it is going. Any visitor can quickly get to the information they need and navigate on, if necessary.

Contact Info

Your customers will need to contact you for multiple different reasons, you need to ensure that it is easy to access a contact form. Don’t forget to provide as many different options as possible, this will allow your customers to choose their preferred one.

Testimonials

As soon as you have a customer you should consider getting a testimonial from them, regarding your product or service.

Assuming the testimonials are good you need to attach them to your site. Other customers will be able to see them, this will encourage them to purchase your product/service as well.

Accessing business website

Content

You need to know a little about SEO when producing content for your site. SEO can help to drive traffic to your site naturally. However, it must also be informative and must-read naturally. If it doesn’t the search engines are likely to penalize your efforts, reducing the effectiveness of any marketing campaign.

Call To Action

A good website gives visitors information and announces your services. But, in order to make your business successful, you also need to get the visitor to spend money with you.

You won’t be talking to every customer that visits, that’s why you need a call to action, which pushes the visitor into actually purchasing your product/service.

In many ways, this is the ultimate purpose of any website and one feature you simply can’t afford to get wrong.

Keep It Fresh

In order to stay at the top with the search engines, you need to continually generate new content. If you don’t have time to do this consider getting a professional writer to help you. Great information will encourage all customers to keep coming back.

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