You just spent years developing the perfect product. You just opened your business online and as a brick and mortar establishment, but you can’t get any customers to come your way. You need marketing.
Don’t get caught up in the misconception that marketing and advertising are one and the same. Marketing has a much broader spectrum. Proper marketing can drive your business forward over a much longer period of time.
If you’re still not sure why marketing is so pertinent to your business, take a moment to stop. Read through this brief overview, featuring a few reasons why your business needs good marketing.
Marketing informs and engages consumers
Advertising is a quick intrusion into the lives of consumers, while marketing is a much more thorough concept for business. Marketing teaches consumers about your operation.
For example, you may be running a business that provides materials for outdoor events. Get creative while explaining exactly what it is your business has to offer.
Good marketing takes it a step further and is able to truly engage people. If you can manage to get consumers invested emotionally or mentally in your business, then you have their attention.
Marketing boosts communication and rapport
The more thorough your marketing campaign, the more of a connection you can build with consumers. Communication is everything in business, and a good marketing effort helps keep consumers informed.
When your marketing is reliable and memorable, your business begins forging a relationship with target consumers. Create a marketing effort that shows people how you intend to support and fulfill their needs within the realm of your industry.
Marketing helps to create your brand
Every business, no matter the industry, has to find a way to brand their products/services. Consumers need a way to mentally link some simple visual or audible cue to your business. For instance, you know exactly who made a product when it is equipped with a “swoosh” checkmark. Nike is one of the most iconic brands in the world, and creating a connection is the charge of every good business owner.
Marketing boosts your visibility
You can have the best business in the entire world, but you won’t make sales if no one knows your business exists. Visibility is the key to success in marketing.
The goal is to plant a seed in the minds of those who can benefit most from your operation. Use social media, blogging, and your business website as the main conduits for dispersing visibility worldwide.
Marketing keeps your business relevant
When you keep your marketing efforts fresh, you will, in turn, keep your business up to date and relevant. For instance, consider the evolution of movie rentals. The businesses that survived the swift changes were the businesses who kept their finger on the pulse of the consumer.