Affiliate marketing has become big business over the last decade or so. For those of you who are unaware of the term, the chances are, you have most certainly been privy to its use in your private or professional life.
In the simplest terms, affiliate marketing revolves around the idea that a product or service gets recommended by a person or organisation, and in turn, any customers that are pushed in the direction of that product or service produces a slice of profit for the party who introduced it.
You will have seen this technique used widely across the internet in the form of hyperlinks between sites. Perhaps a YouTube star will have a link to a product they are talking about in a video, embedded within the video text, or your favourite cooking website has a link to a slow cooker you can purchase from Amazon. These are affiliate links, and provide the company with more customers, and the merchant with a percentage payment for the introduction.
Build trust in your knowledge
Becoming an affiliate marketer can be an extremely profitable business when done correctly, but this is no ‘get rich quick’ scheme, as some people think. To get the most out of this area of business you need to build trust and become an authority in your sector of choice.
Financial affiliate marketing, for example, demands plenty of trust to be placed in the hands of anyone promoting a service, as people are generally very wary when it comes to their money, more so than any other area of their life. If you do manage to gain an audience that looks at your financial recommendations with authority, then pushing the consumer in the right direction may work out very well for you.
As you expect to earn revenue per sale, it is imperative that you too trust the services you are pushing people towards. Find useful services and share the knowledge. This alone will put you and your affiliate business in a better position than many others.
Spread your brand far and wide
Now, you obviously need an audience in which to instill a perception of trust in the first place. Gaining an audience requires you to build your own brand from scratch, and market it well across your website and often, social media platforms.
To gain an audience in the first place, it is often a good idea to find yourself a niche that isn’t currently being exploited by many other companies. It is important that you know your product though, but if one of your areas of interest or knowledge is less talked about than the others, considering concentrating on that one. You will most likely already have plenty of knowledge that will be useful when creating content and advice for your audience, and the deeper your knowledge on a niche subject, the more likely you are to get your brand recognised as trustworthy, and also create a community of people who rely on you for information regarding your chosen sector.
Choose your area of business wisely, get your brand out into the public sphere, and promote it across as many platforms as possible.
Create exciting content
Never has the expression “content is king” been more applicable than when it comes to affiliate marketing. If you get lazy in this area of business, you can find your profits dwindling into obscurity, and if you lose your audience (or that all-important trust factor), you may find it difficult to recover.
As stated at the beginning of the article, affiliate marketing is not a get rich quick scheme, and as such, you need to make sure that the content you provide is engaging and thorough. This ends up being a good idea for two reasons. Firstly, it makes you look like an authority on the subject and products you are promoting, and secondly, it becomes content that is far more likely to be shared than bland, uninformative posts. Getting viewers to click on those affiliate links becomes a self-fulfilling prophecy when you place most of your effort into creating useful, engaging content.
Affiliate marketing is a great way to make money for a whole host of reasons. The scale can become huge, overheads are extremely low, and above all, there is always an opportunity to be had in one sector or another. Like any business, it requires a fair amount of effort, but if your affiliate marketing is in an area of business that you love, the chances are you will have so much fun growing your business, that it hardly feels like work at all.
Pick your niche, grow your brand, and start enjoying the lucrative world of affiliate marketing!