Content management systems like WordPress and Drupal are widely used to quickly create websites. They take practically all the fuss out of running a website. The content as a service CAAS framework is similar to that used by content management systems, though it’s essentially a step beyond that.
Simply put by Contentful, its a “way to label content infrastructure in a familiar X-as-a-service kind of way.” Rather than just hosting website content, content as a service works with all devices and platforms, making content easier to share through multiple avenues.
What Is Content as a Service?
Many businesses, municipalities, and organizations store valuable information on secure offsite servers in the form of cloud-based storage, meaning they have access to their intellectual property from practically any device connected to the Internet.
Content as a service CAAS is similar in that this framework is used to store content that can be accessed regardless of location — all that’s needed is a password and an Internet connection.
Defining “content” is important for understanding content as a service. In the modern lexicon, especially as far as Internet-based media is concerned, refers to things like articles, blog posts, videos, and webinars. “Content,” especially in the context of content as a service, also includes things like blocks of code, source documents, features of apps or widgets, and improved user experiences through one or more programming languages.
Reasons to Use Content as a Service
Many companies and organizations — and even municipalities — are now commissioning the creation of mobile apps to ultimately improve user engagement, build their reputation, and boost perceived value from potential customers, donors, and beneficiaries. Website content is usually the easiest to produce; plus, entities that have mobile apps built for themselves usually already have an established web presence.
Using content as a service CaaS can help your entity more easily fill mobile apps with meaningful content that users will actually enjoy.
Content as a service platform make analyzing content easy. Although larger entities and those in the content business, specifically, are usually the only ones that could benefit from true, in-depth content analysis, with content as a service on your side, it’s now possible to engage in sentiment analysis, content conversion performance measurement, and automated topic generation with helpful tools that all major content as a service providers offer.
Businesses and individuals who sell content may also benefit from using content as a service. It’s easier for clients to get more value from many types of content, especially those using novel or uncommon means for hosting or sharing them.
Benefits of Using Content as a Service
Websites that use custom web applications or widgets are often well-served by using content as a service platforms and frameworks, even if those apps or widgets are niche or use proprietary technology.
It’s also a good way to improve productivity and employee satisfaction. By giving workers the final say over how their workplace’s task interfaces, you can keep employees satisfied and get them to stick around longer.
Content as a service, although not ideal for every entity, is useful for any programmers, content creators, and business owners who just aren’t having luck using existing content management platforms or frameworks.