The coronavirus pandemic has created a surge in online retailing. If you have ever thought about starting an online business, then there has never been a better time to enter the market. And, with resources like Shopify available to guide you through the process of opening your first online store, you will have all the tools you need to be successful.
However, there is still a learning curve when it comes to using Shopify for your online store. Getting through some of the technical and administrative aspects of the process can be challenging, so it helps to have some background on how to sell on Shopify before you start. Once you are familiar with some helpful tips and advice, you will be ready to start doing business online.
So, let’s look at six specific tips for setting up a successful Shopify store.
Offer Unique Products
One of the most important tips for setting up a successful Shopify store is offering unique products that stand out from the competition. With Gelato’s print-on-demand integration for Shopify, you can easily create and sell custom products that will help your store succeed.
Spread The Word
Online stores lack the visible prominence of a brick and mortar retailer. Therefore, you need to spread the word about your new store through all possible platforms. Use social media as well as public outlets like blogs or journalists, if possible.
Keep Mobile Compatibility In Mind
If you are new to the world of eCommerce, then it is essential to realise that most of your customers will likely be searching for products on their mobile devices. Mobile search has become the predominant means of finding things online. And that means that your site needs to be compatible with a mobile user in mind.
While your web design will be controlled by Shopify to some degree, do what you can to make the text easier to read on mobile devices and make sure that your screen ratio is set appropriately.
Push Yourself Up The Rankings
If you want your business to get noticed online, then you need to start using the tactics that eCommerce retailers have used for years. SEO or search engine optimisation is an essential set of tools and techniques for boosting your site’s position on search engines. The higher you are on the list, the more traffic you can expect to receive.
Understanding the basics of SEO will help you get started in building a site that your customers can easily find and use.
Take Good Photos Of Products
If you want your products to look enticing and want people to be interested in them, then your business page’s photographs need to be carefully chosen. Make sure to take high-quality photos that will give your customers a great representation of what the product is actually like. If you lack the equipment or skill to do this yourself, then consider hiring a professional photographer to take care of it for you. The difference in the finished product will dramatically change the appearance of your site.
Purchase Your Own Domain Name
The Shopify site allows you to use a subdomain of the main Shopify site for your online store. However, this is a terrible idea if you are interested in developing a sustainable business. Make sure that your branch off right away and buy a domain name that is unique to your business. This way, you can build an identity that is independent of Shopify while still reaping the benefits of their service.
Include Several Payment Options
To make sure that your customers are not turned away because they prefer a payment method that you do not offer, make sure to provide a variety of the most common payment options for your online store. However, do not go overboard. Keep things simple and make sure you understand the options that you include on your site.
Get Started On Shopify
These tips will help you avoid some of the major mistakes that new Shopify enthusiasts tend to make. Take advantage of the eCommerce trend and get started on Shopify right away!