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Key Takeaways From 5 of the Most Successful Ad Campaigns of All Time

Conceptualizing and strategizing a promotional campaign is easily the most exciting, yet nerve-wracking part of raising brand awareness. Thousands of marketing campaigns get launched all around the world every year, but only a small fraction sticks the landing in creating unforgettable ads that cement the legacy of the brands they’re promoting.

Apple commercial 1984 (Anya Major)

Apple iconic commercial 1984

To increase your chances of coming up with high-impact ads that would stand the test of time, we have compiled lessons from some of the most enduring and successful ad campaigns of all time.

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Innovations in Touchscreen Technology

Touchscreen technology – something most gadget lovers take for granted in their everyday dealings with smartphones and tablets – didn’t achieve precision until the 1990s, but today, they are increasingly lighter, finer, and more adaptable. Innovative designers have developed an array of new screens capable of doing everything from bending to being projected onto any flat surface.

Touchscreen

photo credit: Timothy Muza / Unsplash

If you are thinking of replacing your projector, tablet or laptop, ensure the item you purchase has at least one of these cool features.

Touchscreen Projectors For Schools

Most kids these days (at least those who use smartphones or tablets regularly) assume that all screens are touchscreens, so it is only logical that one focus for the touchscreen design sector is schools.…

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What to Do when Your Business is Struggling

If your business is currently in a precarious financial position, you may be faced with some tough decisions ahead. It is unfortunate yet inevitable that during economic downturns small and medium-sized companies will struggle.

Failed businesswoman

You should not give up hope, however.

If you adopt a positive and active approach, you may find that your business is salvageable. At the very least, you will mitigate any risks to yourself. Here are a few tips for when your company is at risk of going under.

Evaluate Your Financial Position

It will be difficult for you to judge what you should to with your company without getting a clear picture of its finances.…

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Cash-Out Refinance: What Is More Than Owning A House

One of the notable financial investments an individual can have is owning a house. The idea of owning a home sounds exciting, but wait until you get to see the responsibilities of owning one.

Houses

Being a homeowner offers tremendous fulfillment but involves a great deal of work. Investing in a house requires you to make sure that you’re doing the proper maintenance and that you’re keeping it as up-to-date as possible.

Whether you are a new or long-time homeowner, you must know how to invest your time and money before settling because owning a house might either be an investment or a financial burden.…

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How Can Technologies Prepare the World for the Next Health Crisis?

The current health crisis took the world by surprise. Less than two years ago, it was hard to imagine that some virus can spread all over the globe, changing the lives of millions of people. The level of disaster preparedness had been shallow, and, naturally, a public health system collapsed. But, today, the lesson is learned, so it’s time to improve our ability to deal with similar situations.

Doctor with a sthetoscope

photo credit: Unsplash

Since technologies have played a fundamental role in the battle against COVID-19, healthcare software development companies should become crucial participants in most preparation initiatives.

Exoft has successfully completed a number of health-tech projects.…

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Top 10 Email Marketing Trends for 2021

2021 is when the world slowly recovers from the damage done by COVID-19. Businesses that have been affected by the lockdowns and changed scenarios need to refocus on marketing. With more people working from home, digital forms of marketing are more likely to succeed. One of the trusted ways of online marketing, namely email marketing is likely to be used more often.

Email marketing trends

There would be more than 4 billion email users by the end of this year. Reaching out to them through email is a great way for marketers to try to boost business.

The article tells you the trends in email marketing that we are likely to see this year.…

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Why Companies Ditch QuickBooks for Cloud Financial Services?

QuickBooks is one of the most popular software products and has been used by thousands of businesses to automate their accounting operations. There used to be a time when companies refused to look beyond QuickBooks. This has changed now. Companies are now looking at cloud financial services as an option and are ready to ditch QuickBooks.

Businesswoman using cloud financial service

Why is it that companies are willing to ditch an accounting tool that was used to be their prime choice? What do cloud financial services offer as an alternative to QuickBooks? The article looks at the answers to these questions.

Companies grow out of QuickBooks

QuickBooks is a product meant for small and medium businesses.…

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How Do Personal Injury Lawyers Select Their Cases?

While you might think a personal injury lawyer would take on any case involving personal injury, that’s not the reality.

Personal injury lawyer studying cases

There are a few reasons they might turn down a case as there are certain criteria that must be met. This type of attorney, as defined on The Balance Careers, is a professional who assists people who have been hurt mentally or physically by a third party due to negligence or an intentional act. If they don’t feel like they can make a good case with their time and resources, they won’t take on the work.

However, here are a few reasons that they would likely take a case on without much or any hesitation.…

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A Step-By-Step Guide In Sales Funnels

If you want to accelerate your business in the digital world, having a quality product isn’t just enough to get buyers that will last you long. The opener in every successful entrepreneur that’s been flourishing in e-commerce is marketing.

Sales funnels

One of the core foundations of making yours successful is getting involved with your potential customers until you get them. Whether you’re an aspiring entrepreneur and you’re just starting, you must know the basics of marketing to let your business grow from scratch to a booming pursuit in e-commerce.

Let’s take a step back.

What Is E-commerce?

Electric Commerce or e-commerce is a field where entrepreneurs can sell, buy, or trade products over the Internet.…

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