3 Off-Page Tactics That Improve Your SEO

While most business owners or people involved in business marketing know about SEO and the on-page efforts that go into it, there are actually quite a few things that happen off your actual website’s pages that can affect your SEO as well.

Off-page SEO

So whether you’re doing all your own SEO work or are working with an SEO agency to do the bulk of the heavy lifting, here are three off-page tactics that you can use to help improve your overall SEO strategy and online rankings.

Get Optimized For Mobile Use

One big thing that can affect how useful and well received your business website is if it’s optimized for mobile use.…

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3 Things You Can Do To Improve Your Business Website Today

When you’re running a business website, you’re in a constant state of improvement. Even if you feel like your website is satisfactory, there are always ways to make it better and gain more success through this venture. However, many businesses either rest on the success they’ve already found or aren’t sure how they can continue to increase their success because they’re too close to the project.

Improving your business website

So to help you overcome these issues and more, here are three things you can do today that will help to improve your business website in both design and function.

Add More Whitespace

For many business owners, they rely on their website to make a lot of the sales for them.…

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3 Tips for Optimizing Your Content For SEO

While having quality content on your website is going to be beneficial to you, your content creation efforts are going to have the biggest positive impact on your online presence when you’re working in conjunction with an SEO strategy. To do this, you must know how to properly optimize your content so that it follows SEO guidelines and best practice.

Creating SEO-optimized content

To help you accomplish this, here are three tips that will help you in optimizing your content for SEO purposes.

Write A Catchy Title and Headline

When your content shows up as a result in a search engine, it’s because what the searcher has looked for has shown up as relevant to the content you’ve posted.…

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Insure The Future Of Your Small Business

Owning your own business comes along with a whole slew of responsibilities. One of the most important responsibilities of being a business owner is planning and investing in your future. Taking the necessary precautions to insure every angle of your organization is wise.

Business insurance types

Unfortunately, there is no umbrella insurance policy set up to cover every possible malfunction of business. In fact, there are more than ten different types of business insurance. Here is a brief breakdown of a few of the most vital types of insurance you’ll need to protect your business.

Workers’ Compensation

Workers’ compensation insurance is required by law for most business owners.…

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3 Things To Do When You Feel Like You’re In Over Your Head At Work

It’s not uncommon for people to occasionally feel more stress than normal regarding their job. But in most instances, this stress eventually subsides once that deadline passes or that presentation is over. However, some people may come to find that they feel like they’ve bitten off more than they can chew when it comes to their current job. They may be unqualified or ill equipped or simply unsure about how to proceed in that position. When this happens, it can be paralyzing to your self esteem and your career.

Work stress

So to help you move through this, here are three things you should do when you feel like you’re in over your head at work.…

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4 Ways to Improve Customer Service

If you are in a business that has customers, then that means at some point you have to decide what kind of priority customer service is. In some industries, it’s not that big of a deal. In other sectors, the only way you’re going to make it is if you have better customer service than all of your competitors.

Helpful customer service

So, what are some ways to improve your fundamental customer service value?

You can make financial transactions easier. You and your employees can have better social skills when interacting with customers. You can make a point to improve your processes consistently so that your customers keep coming back to revisit those improvements.…

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4 Steps To Supercharge Your Business Focus

Sometimes the best thing that you can do for your business is learning how to focus. Focus on the little things that matter.

Focus on your broader picture in context. Focus on your target audience. Focus on your budget. All of these things can be made better by analytically figuring out what parts are the most important, and then aiming your business trajectory squarely in the middle.

Discussing business focus

A few examples of things that you can do to supercharge your business focus, regardless of industry, is to get into growth hacking, pay close attention to your budget, narrow down your target audience as tightly as possible, and use specific corporate strategies to gain industry leverage.…

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Lawsuits For or Against You and Your Business

Even though you would probably prefer that your business never gets involved in any lawsuit, there are lots of different instances where it can happen. Sometimes they’re your fault. Sometimes they are not. But, at least having a basic set of information about what lawsuits mean coming from you or going away from you as a business entity makes sense on a practical level.

Small business lawsuits

You need to know about lawsuits on defense and offense. You need to understand how to legally protect your money and assets in the event of issues. And it’s not a bad idea to do a risk assessment if you might end up losing more money than you gain even if your lawsuit is successful.…

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Building a Business Blog That Works for You

Creating a well-written business blog is one of the most inexpensive ways to promote and market your business establishment. A blog with great content can be a strong driving force behind a boosted web traffic on your business website.

Business blogging

Too often, small business owners remain in the dark when it comes to the power of a blog. Don’t sell your creation short, and boost your business website with a creative blog design. Here are a few helpful tips towards building a business blog that works for you.

Work SEO into your blog content

Search engine optimization will push your content to the top of the SERPs (Search Engine Results Pages) when you incorporate the key concepts.…

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4 Vital Sections On Your New Business Website

Designing your new business website is exciting. Entrepreneurs now have a much more level playing field when it comes to business due to the vast social nature of the internet. Your business website is a valuable tool for success, and it must be properly designed for maximum effect.

Business website features

If you are not really sure where to start, take in a few foundational design aspects first. Here is a quick breakdown of a few of the most vital sections you should include on your new business website.

Contact Us

Business relies heavily on communication, and your website should encourage visitors to get in contact.…

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