Why Visual Content Is So Important for Your Content Marketing Strategy

For more than a decade, content marketing has been one of the most popular online marketing strategies. It’s useful for its accessibility, its high return on investment (ROI), and its penchant for long-term development.

Creating visual content

These days, content marketers are increasingly turning their attention to visual content, including photos, videos, and infographics. But what is it that makes visual content so powerful? And how can you harness the power of visual content marketing for your strategy?

What Is Visual Content?

What exactly is visual content? Visual content is any content that can be accessed and absorbed through a visual component. Rather than reading words on a screen or listening to audio, a consumer can simply look at a photo, illustration, or video.…

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How to Sell a Business Effectively

Most entrepreneurs get into the game because they love the idea of running their own business. They like to be in charge. They love their team members. They even love the industry they’re in. But sooner or later, you’ll need to put together an exit strategy—and that often means selling your business.

Sell a business

If your business is thriving, you shouldn’t have a problem attracting a potential buyer. But the process of selling a business is complicated, and if you want to get the highest price and experience the smoothest transition, you’ll need to prepare for it proactively.

Get Your Marketing Strategy Together

First, you’ll need to think about marketing your business for sale.…

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5 Personal Finance Tips for Doctors

When you have a healthy six- or seven-figure income, it’s easy to feel like you have all of your money challenges figured out. But in many ways, more money means more problems. And if you don’t get the basics right, you will fail. Yes, even as a doctor.

Growing personal finance

Here are some simple yet powerful personal finance tips curated with you in mind:

1. Build an Emergency Fund

The very first step to financial stability is to establish an emergency fund. This emergency fund should include enough cash to survive without an income for roughly six months. In other words, if your monthly expenses are $10,000, you need at least $60,000 set aside in a cash savings account that’s separate from your spending account.…

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3 Actions That Make CEOs Better Leaders

CEOs have a reputation for being decision-makers, yet ultimately, CEOs are leaders. Even so, decisions and leadership are intertwined. Being a strong leader requires making decisions that create transformation within an organization. Whether it’s transforming company culture, improving policies, or strengthening client relationships, CEOs are the leaders that put everything into motion.

Successful CEO leading a meeting

If you’re a CEO who wants to make an impact on your company, here’s a list of 3 actions that will make you a stronger leader.

1. Hire dedicated IT support

To understand the impact of your decisions, put yourself in the shoes of your employees.

Imagine you’re an employee trying to make a copy of an important document that must be mailed to a client that day.…

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The Benefits of Guest Blogging for Businesses

Business owners are always on the lookout for marketing and PR strategies that can boost their reputation and brand visibility without costing too much in terms of time or money. Most of the time, more effective strategies end up costing additional time and/or money, but there’s at least one tactic with a ridiculously impressive cost-to-benefit ratio: guest blogging.

Guest blogging

What exactly is guest blogging, and how can it benefit your business?

What Is Guest Blogging?

Let’s start with a basic explanation of guest blogging. Blogging, of course, is the act of writing “blog” posts regularly—in other words, written articles on the internet.…

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3 Key Considerations to Find the Right Private Equity Firm

Private equity firms are playing an increasingly important role in helping businesses to navigate and thrive in today’s rapidly evolving markets. Business owners evaluating a new deal or opportunity to work with an investor firm may find themselves having to choose between a fundless or a funded sponsor model.

Meeting with a private equity firm

photo credit: Edmond Dantès / Pexels

Both models have their pros and cons, so it’s important for business owners to closely evaluate their options before they sign a letter of intent. Here are a few considerations to help business owners learn more about the different advantages that potential sponsors have to offer and discover which private equity firm is ultimately right for them.…

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What Makes a Quality Link for SEO?

In search engine optimization (SEO), companies and websites attempt to attract more search engine traffic by increasing their pages’ ability to rank within search engine results pages (SERPs). To accomplish this, webmasters must invest in high-quality onsite content, technical onsite optimization, and offsite optimization—which includes building links pointing back to their website.

Link building strategies

Google’s ranking algorithm ranks high-authority content higher than low-authority content. You can increase the authority of your content by building links to it; the more links you have, and the more valuable those links are, the higher your authority will climb.…

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3 Sustainable Ways to Side Hustle and Earn Extra Cash

Household expenses tend to increase over time, which means you need to grow your income just to hold steady. And if you want to improve your financial situation, you may need to add some different streams of income.

Sell painting as side hustle

No Such Thing as Easy Money

Before we dig into the meat of this article, it’s important to set the right expectations. While you’ll find a lot of articles online – including posts from some pretty highly respected and successful individuals – making bold claims about how you can make an extra $500 here or $3,000 there, the reality is there’s no such thing as easy money.…

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6 Reasons Skipping That Concrete or Asphalt Repair Will Cost You More Than Money

Concrete has a strong history of being a reliable foundation for construction projects, including bridges, houses, curbs and sidewalks. Reinforced concrete was created in 1849, and the first concrete bridge was built in 1875.

Arched concrete bridge

While concrete is made to last, it won’t necessarily last forever. Like all manmade materials, concrete is subject to damage over time. Damaged concrete presents a major safety hazard to employees and customers walking around your property.

Have you recently checked for cracks and uneven concrete around your business? As a CEO, you’re responsible for making sure somebody makes those checks. Maintaining safety should be part of owning the business’ vision.…

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Tempted To Take Marketing In-House? Consider These Risks First

Marketing is one of your business’s most vital functions. It helps establish your brand, attract new clients, and drives profits.

Discussing marketing strategy with team members

Because marketing is intensely personal, though, many companies feel strongly that it’s a process that should be handled in-house. Their philosophy: no one knows your company like you, so who better to sell your services? Before moving your marketing in-house, however, there are a number of concerns you need to address.…

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