Most businesses handle marketing in-house. They begin with organic, grassroots campaigns and eventually scale up to more detailed (and costly) campaigns. But what if that’s the wrong way to handle it? Could outsourcing your marketing actually make more sense?
What is Outsourced Marketing?
Traditionally, marketing is one of those tasks that’s handled in-house. Either you hire marketing professionals and build out your own internal marketing department, or the founder works closely with one or two key employees to execute all aspects of the company’s marketing strategy. But in recent years, outsourced marketing has become quite commonplace – particularly for smaller businesses.…Continue reading