4 Ways CEOs Can Effectively Build Their Personal Brands

As a CEO, you have a lot on your plate. All of the responsibilities in front of you make thinking about anything other than the company seem downright impossible. Furthermore, thinking about yourself and your own career can seem like a ludicrous proposition. But that’s exactly what forward thinking CEOs do – they think about themselves from time to time.

Super CEO

4 Ways to Build Your Personal Brand

Regardless of whether you anticipate staying in your current role until retirement, or feel weary about your future with the company, it’s imperative that you build your own personal brand. Not only does brand building open up future job opportunities, but it also exposes you to things like paid speaking engagements, book deals, and industry recognition.…

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Looking To Sell Your Small Business? Here Are Things You Need to Do

If you’re a typical entrepreneur, you have a habit of jumping from one idea and project to the next. When you find something that works and you build a successful business out of it, you’re already looking for the next thing to sink your teeth into. You get easily bored and can’t do the same thing for too long. That’s the reason you’re in the line of work you’re in. Entrepreneurs innovate. They don’t sit on successes of the past. They create the success of the future.

Sell a business

If you’re an entrepreneur anxious to move onto the next project, but you have to offload the current one, it’s not always easy.…

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3 Tips for Assessing Your Financial Needs When Starting a Small Business

Starting a small business requires a great deal of complex planning. Not only do you have to come up with your business plan and method for success but you need to consider financial funding. Many small business owners may take funding for granted and only look for it at the last minute. Unfortunately, this methodology could leave you in an unstable position as you approach opening day.

Assessing small business finance

Funding for small businesses can come from a variety of sources, depending on your business model, ideas, and needs. Failing to adequately assess your needs could leave you with a larger debt than necessary, or not having enough funding to get your business off the ground.…

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3 Things to Consider When Picking Brand Colors for Your Business

When starting or rebranding your business, you have a lot of decisions to make about a lot of different aspects of your company. One that may not seem like a big deal but that can actually have a very large impact on your commercial success is the color palette you choose to use with your branded materials.

Yellow Ferrari brand color

From products to logos and websites, the colors you choose to associate with your company are noted and considered by your customer base both consciously and subconsciously. For this reason, it’s crucial that you pick the right colors to brand your business by.…

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How Promotional Products Can Help Your Business

When it comes to promoting your business you can only do so many things online. Plus, your words can only say so much when you are telling people about your business. Having some promotional items for your business can make a huge difference in sales and in the amount of people that recognize your business name.

You probably want to start out with some logo creation, so you have something somewhat simple to display on items, along with your business name, and possibly contact info. What goes on each product will depend on the product and it’s purpose.

Basic Promotional Items

You can find great cheap deals on basic promotional items, like pens and stickers, all over the internet.…

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3 Tips for Opening Your First Store Location to Accompany an Online Business

Many businesses who started out as purely online business are now branching out and trying their hand at opening physical locations to accompany their already successful online business. However, just because you’ve found success online doesn’t mean that opening your first brick and mortar store is going to be a walk in the park for you.

To help you make this transition a little easier on yourself as the business owner and on your company in general, here are three tips for opening a physical store as an extension of an online business.

Integration

Although your brick and mortar store is meant to be merely a physical manifestation of your online store, it can be difficult to figure out how to integrate these two into one consistent being.…

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Can You Do Business From A Phablet? 4 Reasons To Choose A Mid-Size Device

A few years ago, we couldn’t have imagined the phablet as a device format. The device, which is somewhere between a smart phone and a tablet in size – hence the moniker – developed in response to the expanding functionality of the smartphone. Smartphones could do a lot, but the screens weren’t quite big enough. At the same time, tablets were larger than many people wanted to drag around.

Samsung S7 Edge

For some, the phablet is just another device in the litany of products we all carry around these days, but there are some definite advantages to using phablets for business purposes.

If you’re not sure whether to take on this midsize device, here are 4 factors to consider.…

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Three Tips For Protecting Your Business Online

When it comes to doing business online, there are plenty of areas where you business could face danger. From hackers crashing your website and stealing information from you and your customers, to adware and spyware making use of your computer a pain, and costing you a good deal of money. For every way there is to protect your computer a hacker seems to come up with some new attack.

Online security

All you can do is your best. Make sure that you have all of the items set in place to protect you and your customer’s information, and make sure that you are updating that software often.…

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The Power of Video for Growing Businesses

When it comes to successfully growing a business in the age of the internet, few tools are more powerful than video. It can be used in dozens of different ways and is exponentially more compelling than any other form of marketing or branding.

Vlogger creates a marketing video

Unfortunately, with so many different possible strategies, brands often get confused by which ones to implement for best results. In order to point you in the right direction, we’ve uncovered some of the top-returning strategies for 2016 and beyond.

1. Develop a Robust YouTube Channel

YouTube is the place to begin. Despite the fact that there are 4 billion video views per day, only 9 percent of small businesses leverage the platform.…

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Four Marketing Tactics that Should be Employed on Your Website

When it comes to having a business website, it is important to understand what the purpose of your site is for. Basically, a website is an advertising and marketing tool that is a hub for a business’ online presence. That sounds important, right?

Business owner accessing business website

Well, it is. Take a look at this example of a well put together static website page. You don’t need to click anywhere but that page to see many examples of what your website should have if you want it to be an exceptional marketing tool.

1. About Your Business

Even though you don’t need to provide all of your information on one static webpage, you do want to make sure that your lead in page has links to the other places you really want people to see on your website, and that you make sure those links are visible so that they are easy to find.…

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