3 Tips for Marketing to Parents of Young Children

There’s a lot of money to be made in industries that gear their products or services toward young children and families. However, just because the main person using your products or services would be the child, your actual marketing is going to have to be focused on both parents and children if you want to find commercial success.

Woman and son at a supermarket eating fruits

Because this can be a challenge for companies and brands new to the industry, here are three tips that will help you better market to parents of young children.

Play Up Being Environmentally Aware

Modern parents are very concerned with not only how a product will work for their child, but also how using the product will affect the environment.…

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Restructuring Your Business Marketing After an Initial Failure

It’s tough to get a small business up and running. In fact, a majority of small businesses fail. But that doesn’t mean that all hope is gone for you, even after you’ve run into your first failure. In fact, most of the most successful businesses out there aren’t their owner’s first foray into the business world. They could be several down the pipeline from that initial attempt.

Rebuilding and restructuring business

But, you may have to do some fairly radical restructuring with your marketing specifically, if that’s part of what caused the initial issue. And topics to consider when doing that will include dealing with foreclosure and credit repair, resetting social media and branding, still maintaining transparency, writing blog posts about earlier experiences, and making sure you don’t repeat the same mistakes again.…

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3 Ways to Increase Security As It Pertains to Your Business

Security might not be the first thing you think of when you decide to start a business, but it’s a very important part of the entire picture. Security comes in many different forms. In the realm of business, security applies to safety of a building from looters and thieves, safety for employees from anything going wrong in the workplace that will cause you to be liable, safety includes keeping employee and customer records hidden from the prying eyes of hackers, and it includes much more than this.

Area closed - keep out

The point is that safety should be a number one concern because when customers and employees don’t feel secure, or there is high risk of damage being inflicted upon assets, the welfare of your business as a whole can be jeopardized.…

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Key Marketing Points For Small Business Physical Locations

With all the emphasis on digital marketing these days, sometimes it’s easy to forget that there’s also marketing to be done at your home base’s physical location as well, in the event that you have one. Whether it’s a small office, a suite in a strip mall, or a building of its own, make sure to use the fact that it exists in real space to your advantage.

Office lobby design

A few ways of doing this will be to assess the basic condition of your building, consider the experience of entering the lobby, remember that the initial human connection has a huge impact on folks, make your environment as easy as possible to get to, and make the bridge between a good physical experience and a good online critique simple.…

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3 Tips To Help You Actually Enjoy Your Next Business Trip

Business travel can be very stressful. From taking time away from your normal office routine to missing your friends and family back home, it can be hard for anyone to actually enjoy a business trip regardless of the destination. But with just a few little tweaks to your itinerary and your way of thinking, you can transform mundane corporate travel into something that breaks up the blandness of your everyday life and actually brings joy into your professional career.

Business traveller

To help make that a reality for you, here are three tips to help you actually enjoy your next business trip.

Add In a Day of Fun

Not all business travel schedules will allow for an extra day or two on the company’s dime.…

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3 Tips for Finding Success Amid Professional Sabotage

Working at a demanding job is hard enough without having a peer or supervisor who seems to be undermining or even sabotaging you at every turn. While small incidents can often be overlooked as coincidences, if someone you work closely with, especially your boss or other supervisor, is making it increasingly difficult for you to do your job, here are three things you may want to consider trying to allow yourself to find success both professionally and financially for your company.

Business meeting with supervisor

Asking For Feedback From Other Superiors

When someone is constantly criticizing your work, it can be very hard to feel confident in your abilities to perform your job adequately.…

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5 Organizational Tips For Smart Business Money Management

Personal money management is tough enough, but when you try to manage money for an entire business or brand, things become even more complicated and convoluted. And that’s why there are specialized tools and organizational tips specifically for business finance managers.

Business money management

Five tips in particular might include hints like making sure that you shorten your selling cycles, use social elements for natural brand promotion, get feedback from early adopters, keep personal and professional finances separate, and use project management software to help synchronize all of your business communications with respect to money flow.

Shorten Your Cycles

A recurring problem in business finances happens when financial cycles take too long to complete.…

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Five Things Your Small Business Website Needs

When you have a small business, it can be a great asset to be online. Your website can do a lot of good things for your little business. But you need to make sure you are using it to your best advantage. You don’t just want to set up a website and then do nothing with it again.

Business website design

Websites need updates, which is why having a blog is a great concept. If you don’t have a website, it’s time to get one. And, even if you do, make sure you have all of the following things on it so it’s doing the job you want it to.…

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5 Methods For Making Mobile Businesses Concepts Successful

Business isn’t what it used to be. The common practice was for folks to be in cubicles in big office spaces, smashing away at their digital work and using hardwired telephones to make anxious phone calls to big clients. Now, business is all about mobility. But though you can say that easily in theory, in practice it takes a bit of work and discipline to make it work effectively.

Running a mobile business

A few methods that you can use to prop up your success rate when it comes to the mobile revolution are going to include using SMS engagement techniques, installing project management software that syncs to the cloud, allowing people that freedom to actually be mobile, using social elements for branding purposes, and paying close attention to your output timeline.…

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3 Tips for Setting Realistic and Beneficial Business Goals

As a small business owner, setting and achieving realistic and beneficial business goals is necessary for ultimate business success. Without having goals for your business, you run the risk of never reaching as far as you could with your organization or pushing yourself to your professional limits.

Business goal

However, setting business goals isn’t just about thinking about something reasonable you want to achieve and hoping that it happens for you. So to help all small business owners make the most of their business goals, here are three tips that will help you set both realistic and beneficial business goals.

Be S.M.A.R.T.

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