Typography plays a critical role in getting the pulse of the message right. The right font at the right place can often prove to be the differentiator between hitting the bull’s eye and missing the mark altogether. The difference between ‘We’re here for you’ and ‘We’re here for you’ says it all.
For graphic designers, capturing the viewers’ attention is a core focus of the job profile, and any designer worth their salt knows the importance of a perfectly suited font in getting the job done. That said the process of finding that perfect font can be a time-intensive, and often expensive, process.…Continue reading