What are the Top Marketing Managers Looking for in their Latest Branding Campaigns

Branding campaigns are a great way to increase brand awareness and develop or strengthen a brand image. Often these are the main aims of branding campaigns, as opposed to bringing in leads or increasing your conversion rate.

Promotional product

photo credit: Behance.net

One of the most popular ways of enhancing a branding campaign is through promotional products, a proven method for improving brand awareness.

Incorporating merchandise into your campaign

Marketing managers are always looking for new and creative ways to improve when it comes to branding. Using promotional merchandise within your campaign can be an integral part of your strategy that may even become indispensable in time.…

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How Can a CEO Get (and Stay) in Touch with Employees?

Often CEOs lose touch, or are perceived to have lost touch with their people. What’s worse, they can appear to have lost touch with the reality of working in the business. Clearly, this can be incredibly damaging.

Respectable CEO

If, as CEO, you don’t really understand the concerns, ideas, motivations or realities of your employees, you’re likely to make some very poor decisions, which will impact the business. If you are simply perceived to be out of touch, you soon start to lose the respect of your people. So, what can a CEO do to avoid either situation?

Joining interviews

A great way to set off on the right foot is to insist on meeting all new joiners.…

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3 Thing That You Need To Know About Forex Market Regulations

The foreign exchange is by far the largest and most liquid financial market in the world, with an estimated $5.3 trillion traded globally on a daily basis. This is at least according to the most recent Bank for International Settlements’ (BIS) triennial survey, which evaluates markets according to their value and growth.

Forex market regulations

The size of this market has caused some issues in terms of regulation, however, as historically there has been no single global body tasked with policing the foreign exchange. Instead, individual countries have their own independent regulatory bodies, while national governments are also active in driving compliance from traders, banks and brokers alike.…

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Essay on Starting a Small Business

Starting a small business is the best way to gain freedom. Although this statement is disputable, it has sense.

Why do people decide to become entrepreneurs? They are longing for independence. Small business helps one manage his time in the way he wants. He can produce the goods and services he likes. Finally, he is able to try to be responsible and creative.

Small business owner

Small business is very important for the economy of every state. Small entrepreneurs contribute into the state budget a lot. It is possible to say that the complex of small and middle firms provides the country with the same profit as big business does.…

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Six Reasons Why a Construction Company Should Invest in LinkedIn

LinkedIn represents an essential professional network for construction companies. Often considered as nothing more than an online recruitment platform or resume database, LinkedIn can actually become a powerful tool when incorporated into your online marketing strategy. Rich with a multitude of features dedicated to businesses, it is the ideal place to enhance your brand and grow your business.

LinkedIn

If your construction company is not yet on LinkedIn due to a lack of time or conviction, here are six facts that should convince you to use LinkedIn as a leverage to increase your business opportunities.

1. 414 million LinkedIn users throughout the world

LinkedIn is the largest professional social network with 414 million members, including 107 million in the USA.…

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Mis-sold a PPI Policy? Rush To Claim What’s Yours – It’s Your Money!

Sometimes the technicalities that take place within the banking sector are quite long winded and sometimes could be very tiring so that you lose interest in the whole thing. This also holds true when it comes to claiming on your insurance, such as getting mis-sold payment protection insurance (PPI) refund.

Getting mis-sold PPI refund

When you have a PPI policy, chances are, you’re not eligible to claim on, especially when you’re self-employed.  If that’s the case, you’re not alone.  In fact, there are at least two million people in the UK who have the same fate as yours: You’ve been mis-sold a PPI policy.  In other words, your PPI policy is useless in your circumstances.…

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When OSHA Visits: Smart Ways to Handle Your Company’s Citation

If you’ve been notified of an inspection by the Occupational Safety and Health Administration (OSHA), you need to respond quickly. You also need to know how to prepare your employees for any questions they may be asked by an OSHA inspector. Here’s how to handle your company’s possible citation.

OSHA inspection

Talk to Your Attorney

If your company has received notice of an OSHA inspection, you should consult with an attorney right away. Your lawyer will help you gather the information you need to prepare for the investigation.

Greeting the Inspector

The inspector will arrive at the company and present his or her credentials.…

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Cyberbullying Insurance: How To Get It…Maybe

Sometime last year, statisticians informed the world that 1 out of every 5 people has suffered a bout of online harassment. An insurance company took note – and now “cyberbullying insurance” is a thing.

Cyberbullying victim

Digital Age Woes Lead To New Insurance Possibilities

In these, our digital days, online harassment and Internet defamation can cause titanic-sized problems – for both individuals and businesses. Recognizing the 21st-century hardship, international insurance conglomerate, Chubb, developed a unique – and, of course, potentially profitable – way to mitigate the cost of these complications: “cyberbullying insurance.”

Till now, insurers have offered little in the way of online harassment coverage.…

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Election Season Law: The Offline and Online Legal Threats of Donald Trump

As you certainly know, real estate mogul turned reality star, Donald Trump, is running for president. And though the “fire-happy” billionaire is a hit amongst some people, not everyone is enamored by his personality – including Fox News, an anti-tax initiative and an online e-tailer.

Donald Trump, Presidential Campaign 2016

But in true Donald fashion, he is not taking the criticism quietly. Instead, he’s lashing back via Twitter and threatening lawsuits.

Is the presidential hopeful on the right side of his current feuds? Or are his legal assertions just political theatrics?

Fox News Faux Pas Elicits FCC Demand From Trump

Perhaps unexpectedly, one of Trump’s main rivals is Fox Newser, Rich Lowry.…

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Why You Need a Company Blog

Running a company blog can take up a significant amount of time. As a result, many small business CEOs are reluctant to start one. However, a company blog can reap long-term benefits for your business, particularly in terms of web traffic, viable leads, and brand reputation.

company blog

According to one survey, businesses with a company blog get 55% more traffic and 70% more leads than those that don’t. Here are the reasons why you should seriously consider starting a company blog.

  • A business blog is a hallmark of authority and quality. It demonstrates that your company is run by knowledgeable people, who have a deep understanding of their industry.
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