Thermostat Wars!

When the heating season comes about, a lot of households and offices with mixed gender staff experience the so-called thermostat wars. But why does it happen? Can you do anything to stop it? And most importantly, is it bad for your heating system?

Setting up a thermostat

At the start of the heating season, no matter if you have a thermostat war raging, you need to perform a maintenance. This way, you can be sure that your heating equipment won’t fail you in the peak of the season. You can learn more about that here https://hughesairco.com/furnace-repair/.

What’s the Deal?

To boil it down to the basics, men typically prefer colder temperatures than women when it comes to comfort.…

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4 Signs You Have Been Hacked

Massive hacking attacks make global headlines. These incidents typically affect governments and major corporations. Large organizations provide a bigger challenge, a larger payoff and, for some hackers, raises their notoriety in this underworld network.

Small business hacker

Yet, small business computers need extra protection too. Persons with unauthorized access can steal your confidential information, compromise your email accounts, siphon money or enroll your computers in a botnet for use in future large scale attacks.

The following are four signs that should catch your and your employee’s attention.

1. Fake Antivirus Popups

Deceptive antivirus notifications that either detect the discovery of a virus or urge you to download a new antivirus, may be a sign of a compromised system.…

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The Rise of Social Leadership

Social media is becoming a key leadership skill. Social media represents a real opportunity for leaders – a place where they can engage with employees, customers and peers alike. To create a personal brand, keep up to date and to lead with transparency and authenticity.

Social leadership

On a practical level, most leaders can’t engage face to face with the people that work for them. It just isn’t possible. But social media allows leaders to connect directly, regardless of geography and time zones.

We know that there is a digital skills gap here in the UK. Leaders who use social media can provide a role model for the digital and social skills that employees need.…

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How to Market Your Start-Up Political Consulting Company

If you’ve had dreams to help make a difference in the political landscape of the country, then there is a good chance you’ve been working hard to make it happen. For many people, the answer is an online degree in political science through a well-respected school such as George Washington University. An online masters in political science can open the door to all kinds of careers in politics.

Political consulting

Now, if you’ve gone ahead and decided political consulting is the route you want to take, and you’re ready to open the doors of your start-up company, then these marketing tips are bound to help.…

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Do You Have Someone Who Manages Your Parts Data? If Not, Here are 4 Reasons Why You Should

As an electrical engineer, your primary goal is transforming clients’ ideas into functioning electronics. However, in designing a BOM for a project, you’ll need to manage your parts to ensure you have every requirement. Most electrical engineers admit that it’s hard to focus on product design while managing BOM parts at the same time.

Parts data management

Poor management of parts leads to lengthy delays in production, unexpected cost increases, and, production of faulty electronics. Hiring a professional who manages your parts data ensures you benefit in the following ways.

1. Keeps an updated list of prices

If your Bill of Materials (BOM) contains hundreds of parts, it will take you a lot of time to cross check the price of each listed part.…

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Using Grounding to Protect your PCB

Safe handling practices of the Printed Circuit Board (PCB) are not as safe as they may seem to be so, it is better to have excellent handling practises. To avoid ingression of moisture and contamination, there is need for proper protection otherwise known as conformal coating. There is need to protect your PCB from other things like fungus, corrosion, dust, salt spray and others that can easily damage it. Besides these, there is also a lot of electrostatic discharge (ESD) during the stages of development.

printed circuit board - PCB

With the advancement of electronic components, ESD becomes more and more of a threat. Constant movement of equipment, carts and people can lead to a major build-up of static.…

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Why a Sole Proprietorship May Be Best for You

Today, LLCs (limited liability companies) seem to be the favored form of business organization and they do offer a lot of advantages. But for many small startup businesses there is a lot to be said for having no business organization at all, which is referred to as a sole proprietorship.

Sole proprietorship

First what is a sole proprietorship? Basically, it means that there is no legal distinction between you and your business. The income that the business earns is part of your personal income. A sole proprietorship would not have a separate balance sheet since it is not a legal entity: the sole proprietorship does not have assets or debts.…

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Saving Money on Your Startup: 5 Cost-cutting Measures That Will Help Your Bottom Line

Starting your own business is a dream for many business people. After years of making money for someone else, many of us look around and say, “It’s my turn. I want to be in the driver’s seat,” and a new small business is born.

Startup action

The gestation of that business, however, can be a long and difficult road to travel. Starting and running your own business is not for the faint-hearted. It is perfect for over-achievers who believe that sleep is optional, coffee is a basic food group and who have a vision that they can trust no one else to make true.…

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9 SEO Strategies for Ecommerce Marketers

The relevance of SEO to businesses is a topic of constant debate but statistics show that 30 percent of traffic comes from organic searches. 30% is a significant amount and should not be taken for granted by business owners, no matter how big or small.

SEO strategy

Understanding SEO better will show how important it is. It should be part of any ecommerce business’ marketing strategy. SEO should be given importance because:

  1. It is an investment with high ROI
  2. It impacts how buyers research products, and how they mature through the sales cycle
  3. It multiplies the impact of other marketing efforts
  4. It builds trust and credibility among customers
  5. It allows a brand to stay ubiquitous
  6. It provides opportunities to compound traffic while improving overall SEO profile

It is sad that some people cannot see it but SEO is really important.…

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Can Text mining Help Small Businesses?

Text mining is a valuable process developed in the 1980s, and helps companies to find solutions for specific and single/multiple business/strategy-oriented goals. It is used in A.I. technology to sift through all written language/text data across the entire world wide web, and also to collect and deliver pertinent information at a high processing speed and as close as possible to real-time.

Text mining

In conjunction with other A.I. applications such as Semantics technology and through Knowledge Management systems/applications, A.I. optimizes the text mining process thanks to its capability to recognize human language, speech and behaviour, and structure ‘unstructured’ data; it works in many ways by simulating the neural pathways of the human brain to make important connections and make sense of things.…

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