POST CATEGORY : Entrepreneurs

5 Brand Awareness Boosts for New Businesses

Brand awareness is an essential part of growing any business. From small local operations to digital brands and services, getting the word out about your brand requires planning and skill to provide maximum benefit. These five brand awareness boosts offer benefits to new businesses without requiring significant time or monetary investments.

raising brand awareness

1. Build a Web Presence

With the rise in popularity of mobile web browsing, social media and other online platforms, building a web presence for your business is a crucial part of brand awareness. The best platforms will vary depending on your industry or market.

Possible web presence options include:

  • Social Media
  • Brand Website
  • Blogs
  • Newsletters
  • Video Marketing
  • Forums and Discussion Groups

Each of these platforms offers distinct benefits and best practices.…

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Small Business Marketing Success Story: Dr. Farrah Gray

For those of who aren’t familiar with Dr. Farrah Gray, buckle your seatbelt and get ready to go for a trip down his path to being the youngest (non-celebrity) millionaire in the history of the entire planet!

Dr. Farrah Gray

He learned how to market himself at a very young age, living among violence, drug abuse, and mayhem in the south-side Chicago projects, coming out of it with an inspirational story that truly defies the expectations that many of you out there would have for an impoverished black kid from urban America.

The author of the best-selling book “Reallionaire” got his start collecting “nearly” empty bottles of lotion, combining them together and then selling them door-to-door – at the age of 6!…

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Are Social Media Websites The Next Collaboration Tools?

Today, meeting people does not only mean asking for their numbers. It becomes a necessity to ask for their Facebook pages and viewing their Twitter accounts. If it is a professional correspondence, you may have to find them on LinkedIn to check their professional life.

Are Social Media Websites The Next Collaboration Tools?

Social media has invaded modern life and anyone not on any of the big three platform is practically unknown. Although long overdue, businesses are finally embracing social media as the new platform to make them known.

However, businesses are now beginning to see social media in a new light. Are social media websites the next collaboration tools?…

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Digital Marketing Tips for New Websites

Setting up a new website is an exciting time but if you don’t optimize it or undertake digital marketing practices it will be difficult to get it in front of the right audience.

Digital Marketing Tips for New Websites

Here we’ll take a look at the basics to get your site ranking higher in the search results as well as increasing your exposure across the web.

Simplify things

A longwinded and confusing website will just frustrate the user. If you are a small business advertising a product then give the user what they want, which should be a simple journey to the product page.

Set up Social Channels

Integrating social platforms will increase your exposure and enable users to share your content with their friends and colleagues.…

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Useful Tips to Become A Better Networker

If you want to get anywhere in the business world, you have to know how to network. And more than just being familiar with the basics, you have to know how to network better.

For inventors, networking can be such a valuable asset. It can get them access to investors, prototype makers, media, and customers! This is why everyone can use tips to become a better networker.

Useful Tips to Become A Better Networker

While you may already know how to do some things, there are always improvements that can still be made. Follow these tips and watch yourself improve as a networker, and as a business person too!…

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5 Reasons To Migrate To A Paperless Office

Have you ever waded through stacks of files only to discover what you’re looking for is in another filing cabinet? It’s times like these you wish you had a paperless office. You’re not too sure about the hype though.

5 Reasons To Migrate To A Paperless Office

Surely, you must be giving up something when you make the switch, right? Maybe, but probably not. Here are five reasons why you should migrate to a paperless office:

Your Costs Go Down

Paper costs money. It costs money to make, ship, store, print, mail, and it even costs money to throw it away. When you go paperless, you eliminate all of those costs.…

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How To Start Succession Planning

You’ve invested so much in building your business – time, money, effort and talent. Whatever type of transition you’re considering – whether it’s retirement, selling to a third party or handing the business down to a family member – succession planning is an important piece of the puzzle that can set your business up for success – or failure – in the future.

The first step is looking at your business and – based on your objectives – determining that you need to start succession planning. There’s a lot of elements to think about – your personal goals, the status of the business and how children or other family members will come into play, to name a few.…

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The Anatomy Of Startups

The Anatomy Of Startups

So you’ve just graduated from a reputable university and already wasted the whole summer celebrating. Now, you have this great idea for a product and sitting in an office is not an option for you.

With start-ups being all the rage right now, why not start your own company? After all, Zuckerberg made it with Facebook. We’ll, here’s a preview of what needs to be done and how not to fail.

Idea and Product

Ideas often come to people in strangest places and strangest times. You might be commuting when you suddenly thought of the next Facebook or taking a bath when an idea of a resort came to you.…

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Small Business Owner’s Guide To Turning Your Web Content From Drab To Fab

For small businesses, online marketing is their one chance to reach their target audience. Unfortunately, most small businesses forget online marketing begins at home first.

Let’s face it, no matter how awesome your online marketing efforts are, if your website’s copy is drab, it’s never going to convert visitors into customers.

Small Business Owner's Guide to Turning Your Web Content from Drab to Fab

Luckily, turning your web content from drab to fab isn’t hard-if you know what to do.

If you’re not happy with the results of your web copy’s performance, try doing the following to improve it:

Write for one person – Instead of writing to a group of people, write to one.…

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Why Your Small Business Needs to Optimize for Mobile Browsing

According to the Pew Research Center, 56% of adults own smartphones in the United States. There are also an increasing number of teens and kids using smart phones as well, for better or for worse. That’s a whole lot of people using smartphones.

This infographic from Microsoft indicates that by 2014, mobile internet should take over desktop internet usage.  That’s a huge change from even five years ago when mobile browsing was cumbersome and awkward on tiny smartphone screens.

Why Your Small Business Needs to Optimize for Mobile Browsing

Now with giant smartphone “phablets” like the Galaxy Note II, mobile browsing is an ease and even a preference over desktop browsing for some users.…

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