POST CATEGORY : Information Technology

Must-have Tools for Growing Your Business

It’s much easier to run a business now than ever before thanks to the technology that is constantly evolving. Many companies are now using tools that help them run their business and make a profit more efficiently. You can choose among hundreds of useful tools for your business and watch it flourish.

Business growth tools

There are so many tools currently available that target different areas of your business. It’s up to you to decide which could be useful and implemented. However, there are some tools that any business can benefit from.

Here is a list of tools that are essential for business growth.…

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3 Important Cloud Trends to Watch Out For in 2020

Cloud computing has enjoyed a warm welcome this past decade, and the future is only looking better for the industry.

It seems like only yesterday that you could finally create and save documents in the cloud. Goodbye, hard drives, and say hello to cloud storage. It’s never been easier to save files to any connected device and print from your phone.

Cloud trends for 2020

Cloud trends of the past helped revolutionize collaborative work, allowing team members to edit and share documents from anywhere in the world. Artists and graphic designers have also benefited from cloud-based creative tools and programs.

The tech industry is just starting to unleash the potential of the cloud.…

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How Service-Based Businesses Can Use a PPC Campaign

Pay-Per-Click or PPC marketing is a preferred form of online advertising for many service-based businesses, and it’s easy to see why. It can bring in instant traffic and a good ROI if implemented properly. But even though it’s not a remote concept for most business owners, PPC mains shrouded in mystery. How exactly can you use it to bring more clients into your service-based business?

Digital marketing for service business

A good first step toward understanding the different aspects of PPC is understanding how to use the king of pay-per-click: the almighty Google Ads.

Google Ads is a paid advertising platform and channel that falls under PPC marketing.…

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7 Awesome SEO Benefits for Your Small Business

Think your business is too small to benefit from SEO? Think again.

If you think SEO is only for large companies, we’re happy to finally put that myth to rest. Absolutely every business, no matter how small, can and should reap the benefits of SEO.

SEO benefits

You don’t believe us? Of course you don’t! And we didn’t expect you too—not yet, anyway.

That’s why we wrote you this list of all the wonderful ways SEO can help your small business. Read on and check out these SEO benefits for yourself.

1. Happier Customers

One of the most important requirements for SEO is providing a superior user experience (UX).…

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How Task Management Tools Can Save Your Business a Big Cost

Managing business is no different than fighting a war. In these tough economic conditions, this war is much more difficult to fight and win. Winners will only win if they have the right set of tools, but wisdom is better than tools. Having said that wisdom plus tool is the combination of what business executives need to be successful.

Using task management tools

Saving time, energy and money will increase your chance of becoming more successful than your competitors. Managing your everyday task will decide how well you lead to the destination or goal you are running after.

Today we are going to explore how task management tools can save you thousands of dollars if not millions.…

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WCAG 2.1 Overview: Updates in Accessibility

Accessibility on the internet has been long overdue for an overhaul. One of the most undervalued audiences on the web is that of disabled people (who use the internet just as much, if not more, than “non-disabled” people). That’s why up until recently, it was kind of shocking that there hadn’t been an update to WCAG (the Web Content Accessibility Guidelines).

WCAG updates on accessibility

Back in 2018, W3C (the World Wide Web Consortium) finally updated WCAG to its newest iteration; WCAG 2.1. With the long overdue update came a lot of changes to web accessibility standards. WCAG 2.1’s main focus is on improving the web experience of disabled people (not just making sure they have access to web content).…

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8 Sales Automation Tips To Increase Revenue

Market leaders are embracing automation to increase sales. 67% of marketing leaders are currently using some form of marketing automation. Another 21% say they plan to add it within two years. They move to automation is because it works. Companies using automation across different marketing channels report increased lead generation and revenue.

Sales automation for increased revenue

Here are 8 ways that sales and marketing automation can help your organization.

Improve Efficiency

Anytime you reduce the manual workload for your sales team, it gives them more time to spend with potential customers. Automation software like Mixmax can connect multiple systems like your marketing efforts and your CRM to reduce manual, repetitive work by your sales team.…

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4 Effective Tips to Leverage Outsourcing and Scale Your Company

Outsourcing has become a universal tool to facilitate business processes so many tech companies around the globe start looking for outsourcing solutions – both nearshore and offshore. If to think in the long-term perspective, outsourcing could be a nice start to implement the scaling strategy of a company.

Business outsourcing

In this article, we’ll try to give useful tips to help IT companies leverage outsourcing to scale their business.

The outsourcing model is about contracting with a service provider to delegate some business functions. As a rule, it’s done either in the near- or offshore to save costs.

Many IT companies look for new outsourcing opportunities in developing East European countries like Ukraine, Romania or Poland.…

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How Proper Web Hosting Support Helps Small Businesses

Web hosting and digital technology are the two most important factors of business success in the highly competitive business landscape of today. Regardless of the business scale, small, medium, or large, organizations have realized the significance, importance, and worth of incorporating proper web hosting solutions into their business processes and workflows.

Web hosting servers

Staying competitive today goes far beyond just having a functioning and responsive website. The majority of modern consumers are either online or mobile or both. All trade transactions have been shifted to the net. Businesses got a clear sign that it’s time to move forward and choose the right web hosting support.…

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4 Team Productivity Tools to Create a Better Customer Experience

Top-performing business leaders equip staff members with essential tools that boost productivity. With the right resources, you can create a winning, solution-oriented team.

Businesswoman using productivity tools

Productivity tools can significantly improve the efficiency of your team and the satisfaction of your customers. By providing employees with easy access to critical information, you can empower them to create personalized, memorable customer experiences.

The following are four productivity tools that can help you create a better customer experience.

1. Heat Mapping

A heat map is a visual representation of data that shows the most popular and unpopular elements of your company webpage or mobile app.…

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