POST CATEGORY : Information Technology

Helping Your 3D Printing Business Succeed: 4 Tips

Building any kind of startup can be challenging, and starting your own 3D printing business isn’t any less so. But knowing what challenges to anticipate, having a roadmap of common pitfalls, and notes on proven strategies, can all help steer you through that crucial first year.

Apple 3D printer

photo credit: Martin Hajek

The recipe for success will be different for every entrepreneur, but with luck, these proven tips and tricks can help your business succeed, whether you’re focusing on PCB design and manufacturing or fabricating jewelry and home decor.

Embrace Innovation

One of the beautiful elements of the 3D printing industry is its ability to be flexible and embrace new ideas.…

Continue reading →

4 Ways a Marketing Database Guarantees a Steady Stream of Revenue

Want a business that stands the test of time? If so, you need to maintain a marketing database.Without it, your business simply isn’t going anywhere – period!

Marketing database helps you to know your customer better

If you don’t have a clue what customers are buying, when they’re buying it, or how much each customer’s ultimately worth to your business; you’re missing a huge part of the marketing pie.

What a Marketing Database does for Your Company

1. CLTV

Calculating each Customer’s Lifetime Value to your company. You can’t price products and services to maximize profits and reduce costs without this information.

2. RFM

Understanding each customer’s Recency and Frequency, and overall Monetary value to the company.…

Continue reading →

Streamlining the Management of Your Construction Business

Managing a construction business can be very strenuous. However, with the availability of innovative software and technologies, construction project managers are able to streamline the various process involved to build smarter and faster projects.

Planning a construction projects takes too many details into consideration but even with the best laid plans, there are many internal and external variables to cause the plan to go awry.

There are so many people involved in a construction project, which equates to a slew of data. Just one missed report can do damage. The amount of data that flows and the paperwork alone can be too much to handle.…

Continue reading →

What Small Businesses Can Learn about Cyber Security from Corporate Solutions like Strixus

One of the major concerns that small businesses have is in finding the resources for Cyber Threat Detection that large corporations have at their disposal. Although small companies may not have the budget necessary to employ the latest cyber security threat detection for their companies, they can learn what it is Strixus does and how even a few small tweaks to their current cyber security can offer added layers of protection.

Cyber security tips for small business

According to CEO and co-founder of Massive Alliance, Brook Zimmatore, “It’s all about learning how we go about identifying threats. If you need a place to start, there are key areas of concern.”

A Very Basic Look at What Strixus Is and Does

What Strixus does that is above and beyond the ordinary cyber security platform is use a multi-level approach to identifying threats.…

Continue reading →

The Top Mistakes Businesses Make with Big Data

The explosion of software, applications and overall technology designed to help with the management and usage of big data have had businesses of all types and sizes getting in the game. Big data isn’t exclusively reserved for big business, and it’s becoming the leading way organizations are better targeting their desired audiences, tailoring their marketing, and improving their efficiency.

Big data mistakes

While the above-mentioned software and technology do simplify how businesses of all sizes are able to collect and analyze data, this doesn’t mean it’s an obstacle-free experience for all of them. If you’re considering adding or growing big data into your overall business strategy, below are some common mistakes to avoid.…

Continue reading →

What Credit Unions Can Learn from the MHR Breach

Wherever there is money, there are sure to be a few individuals who will want to get their hands on that profit. Unfortunately, hackers can attack any organization in any industry, and the hotel and restaurant industry is no exception.

Cyber attack on hotels

According to the Credit Union Times, Denver-based Millenium Hotels & Resorts North America (MHR) was the unfortunate victim of a cyber attack in August 2016. If you are part of a credit union, you could find yourself in similar situations, even if you may not be dabbling in that specific industry. However, that does not mean that you can’t learn a thing or two from what they had to go through.…

Continue reading →

Which Marketing Automation Tool For Your Small Business: GetResponse vs. InfusionSoft

Businesses that use marketing automation tools, see 53% higher conversion rates than companies who don’t, and an annual revenue growth rate that’s 3.1% higher than those who don’t.

Enough said.

This post compares two of the best marketing automation tools available, to find out which one is most suited for the needs of your small business.

Marketing automation tool: GetResponse vs. Infusionsoft

The marketing needs of small businesses vs. large businesses

Small businesses follow the same marketing strategy as a large business, but the implementation of the strategy would be completely different, because a large corporation has teams of people and a much bigger budget, whereas the marketing of many small businesses is left to the owner who also needs to perform the businesses’ core tasks.…

Continue reading →

10 Types of Link Building Habits you Should Prune Before Penguin 3 Hits

The contest for ranking on the first page of Google has never been more fierce. Bids for keywords on Adwords have reached astronomical heights, traffic from social media is proving to be difficult to convert and the SEO landscape has changed so much that it is becoming more difficult to rank successfully for a desired keyword. However, the sites that rank on the first page of Google reap the rewards of getting free traffic leads.

Google Penguin 3 update

Because webmasters know how lucrative it is to appear on the first page of Google, there’s a strong temptation to manipulate the organic search results with web and link spam, which is breaking Google’s Terms of Service.…

Continue reading →

You Have 3 Seconds to Save your Online Business!

Speed optimization and converting users to customers in the next digital era

Speed optimization

The internet age brings with it one absolute guarantee: file sizes are increasing, and content quality is improving. The result is that page load-time is under threat, and your online shop or startup faces real risk.

The Aberdeen Group reports that a 1-second delay in page load-time leads to:

  • 11% fewer page views
  • 16% decrease in customer satisfaction
  • 7% loss in conversions

Amazon agrees. They report that a 100-millisecond improvement to their site speed resulted in a 1% revenue increase, while Walmart produced a 2% increase in conversions for every 1 second of improvement.…

Continue reading →

How Wireless Broadband Fits into the Internet of Things

Today, our Internet connections aren’t just more reliable. They’re also more secure and faster than ever. And thanks to wireless technology, we can now also connect a large number and variety of devices with each other.

But that’s not all. With broadband internet becoming more readily available, connecting to the web has become much easier. All of these conditions are perfect for ushering in a new generation of internet-capable devices. We are now entering the world of the Internet of Things (IoT).

The Internet’s Next Frontier

Basically, the IoT involves the concept of connecting any device to the Internet and with each other.…

Continue reading →