3 of the Best Email Marketing Platforms for Maximizing Your Email Strategy

In a recent survey, 73% of marketers said the return on investment (ROI) from email marketing was excellent to good. This ranks it at the top of the ROI charts, ahead of SEO, which is why the average organization is investing 15% of their marketing budget on email.

Email marketing platform

Are you one of the marketers who’s heavily investing in email marketing this year?

Then it’s highly likely you’re looking at some automation software that’ll help you convert those all-important leads into sales.

But with so many email marketing platforms available, how do you choose the right one for your business?…

Continue reading

How Your Employees can Increase the Risk of Cybercrime

Businesses these days face a number of risks that could have a seriously damaging effect on their operations and reputation. One huge risk is cybercrime, which has become rife over recent years. With businesses becoming more and more reliant on technology, cybercriminals have more opportunity than ever to cause chaos for companies.

Employee causes cybercrime

It is important to invest in online security for your company.  Due to the critical nature of it, you might need to use financing options, such as looking into working capital loans for small business enterprises.

However, it is not just security software and hardware you need to invest in.…

Continue reading

How to Avoid Network Latency that Costing You Money

It’s one of the oldest phrases around – “time is money” – and as the CEO of a small business, you’re probably more aware of that than most others.

In business matters, dealing with the hours, days and weeks usually suffices in relation to achieving targets – but what if we told you that increments as small as milliseconds could be impacting your business in ways you hadn’t even considered? Network latency is measured in these tiny fractions – and it can mean the difference between good and bad customer interaction.

Network latency

Why milliseconds count

In our modern world, we’re still happy to wait 20 minutes for a meal, 5 minutes for a taxi or a couple of minutes for our latte to arrive – and when questioned, it’s because people say they perceive the physical item and can understand and appreciate the process required for it to arrive in front of you.…

Continue reading

From Domains to DNS – Everything You Need to Know About Web Hosting

Whether you have an online business, want to advertise your brick and mortar store or just want to start your own blog, it’s easy to start a website. There are free services that help you build a basic site or you can have an original design created for you. Once your site content is created, your next step is web hosting.

Web hosting

photo credit: https://kidis.com.au/wp-content/uploads/2017/01/web-hosting-adelaide.jpg

While many people know about websites, how to get started making them or at least how to contact someone else that knows how, far less people know that having your own website requires hosting. That’s why it’s important for you to educate yourself about web hosting, what it is and what to look for before choosing a web hosting service provider.…

Continue reading

Java: The No. 1 Platform for IoT Development

Connected devices are now everywhere – from your smartphone, to your fridge, to home assistants like Amazon Echo and Google Home. The Internet of Things (IoT) will combine the power of voice recognition, artificial intelligence, and machine learning to make the next big revolution in tech happen. It is not about controlling home devices using voice commands anymore, it is about vast IoT networks that will have computing power greatly exceeding anything we have had in the past.

Amazon Echo - Generaton 2

photo credit: YouTube

The global Internet of Things endpoint spending is forecast to exceed $3 trillion by 2020, when billions of connected devices will be installed in homes, vehicles, and industrial facilities.…

Continue reading

Do I Need a Dedicated Server for My Startup?

The UK has been blessed with an abundance of entrepreneurial spirit. According to Companies House data, 2016 saw a record number of new businesses formed. That figure – 657,790 – continued the progress of record years in 2015 (608,110) and 2014 (581,173).

Dedicated server

That means a lot of people are taking those tough first steps into the world of business right now. From reaching out to new customers to finding the funds needed to get you up and running, there’s a lot on your plate as a start-up.

In 2017, your website is right at the top of your to-do list.…

Continue reading

What You Need to Know about Magento vs. Shopify

Magento and Shopify are undoubtedly among the most popular ecommerce platforms for medium and large enterprises alike. Small businesses are also present on both platforms, although they usually operate with smaller budgets and thus have different requirements from an ecommerce solution.

Magento vs. Shopify

We’ll start with some market fundamentals to show you the broader picture and will then compare those Magento and Shopify properties that matter most for both large and small business users.

Magento and Shopify: Essential Market Indicators

Market research and statistics by BuiltWith show that both platforms enjoy high popularity among online businesses. Some 310,000 websites out of 371,000,000 ones on the entire Internet are using Shopify, while 244,000 are adopting Magento as an ecommerce solution.…

Continue reading

Zeqr Introduces a New Approach to Learning

Zeqr is quite literally the future of learning. Using the latest EdTech (Education Technology) available, this new online education portal allows users to take online courses from “Xperts” in a one-on-one video chat, for rates starting as low as just a few dollars per course. The knowledge sharing hub currently offers over 600 courses taught by 450 experts, with 150 classes currently being tech-based.

Guy Kawasaki - Zeqr Xpert

Groundbreaking e-learning experience

The one-on-one, peer-to-peer aspect offered on the site is ground-breaking. While competition is sure to pop up real soon, Zeqr is the first of its kind to offer a virtual classroom experience with experts in every field imaginable mentoring you in real time.…

Continue reading

4 Reasons to Use PDF Readers

PDF readers are now found everywhere no matter what type of device you have. They are lightweight softwares that let you read and edit PDF files. PDF readers – try Soda PDF or any other readers you’re interested in – is your best bet when you want to view, edit, share, create and secure content on any file or document.

PDF reader

Without much ado, here are 4 reasons to use PDF readers:

1. They Are Ubiquitous

It is quite common for a document to look strange when you open it on a different device than it was created on. The formatting goes haywire, and the whole document starts to look unprofessional.…

Continue reading

4 Ways to Get the Most Out of Online Business

For many businesses, especially SMEs, they haven’t really gotten fully to grips with taking their business online in a significant way. Sure, their website is up and there might be a barely used Facebook page somewhere hidden away, but they’re lacking a cohesive online strategy or even a clue where to start.

Online business

Here are four ways that your business can do better online.

Web Site Redesign

You only need to look at the copyright at the bottom of the web page to get an idea when the company’s website was last updated. How modern does it look? Now compare this home page to that of your nearest competitors in either locality or revenue.

Continue reading