Live Streaming: How it Can Help You to Build Your Brand

In a digital world where direct and instant connections to potential customers are vital in helping to build a brand, live streaming is the online tool of the moment. It provides businesses with the opportunity to speak directly to the people they are trying to attract. This communication is often done in an informal manner, making people feel at home with the brand and helping them to become familiar with what it stands for.

Cooking show live streaming

We spoke to experienced advertising and media professional, Glenda Wynyard about the benefits of live streaming. She told us that she relishes each opportunity to put her television and media experience to use, helping clients to unleash the power of live streaming for their organisations.…

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How to Know When you Need an ERP System

Enterprise resource planning, better known as ERP, is a software system that is crucial to the success of a business. The purpose of using an ERP system is to efficiently combine the core processes that are necessary to running a company. These processes may include supply chain, procurement, manufacturing, finance, and human resources, among others. At a rudimentary level, ERP systems use new technology to bring these processes together in real time.

Businessmen using ERP system

ERP systems comprise various separate applications that share a database and communicate with each other. These systems not only ensure that your business runs at peak efficiency, but they also prevent the formation of department information silos.…

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Should You be Offering POS Within Your Business?

The area where business is transacted is key in most businesses. In a retail or face to face environment the point of sale (POS) is where you need to maximize the transaction; not just in terms of concluding the sale, but in recording customer data that can be used to build a relationship with them and provide valuable reporting information.

POS system

Modern and flexible POS systems enable sales to be transacted quickly; they can facilitate the accurate recording of what was sold so ensuring accurate, real time stock records show at all times and valuable intelligence can be built regarding your stock, customers and business generally.…

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4 Problems with Using Free Screen Sharing Software for Business

Companies must use a variety of software programs in order to conduct daily business. From project management systems to timekeeping, these software enable businesses to meet the needs of daily tasks. However, one type of software that many companies neglect to use is screen sharing software.

Advantages of paid screen sharing software

With easy to use screen sharing software, you give employees the ability to share their screen with others, allowing for easy collaboration, editing, and troubleshooting. This software is beneficial for program managers and IT team members.

As with any type of software, screen sharing programs can be expensive. But, you will find many free and open source options, and free is the best price tag, right?…

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SAP: Does Your Small Business Need It?

Choosing the right software for your small business can be stressful, and in some cases it can be the most difficult part of owning a company. You want to make sure you’re getting enough out of the software to make it worth the overall cost, and that it will help you streamline your business processes.

Business owners working with SAP ERP software

While there are a number of softwares available for small businesses, one that you may not even consider is SAP, which stands for systems, applications, and products. Here, we’ll run through exactly what SAP is, and how it could help your business.

SAP puts businesses processes through one system

SAP is also known as an Enterprise Resource Planning or ERP software, and is made up of a modules that work together to cover every aspect of business management.…

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Why Every Business Needs a Website: Gain More Business And Beat The Competition

It’s a fact that 3.8 billion people use the internet every day. Every single day, you have a potential audience of 3.8 billion people. That’s an opportunity you don’t want to miss out on. Just look around and you’ll see the proof: everyone is on their phone. So, if they need anything, that’s the first place they turn.

Boiler bust? Google. Fancy a takeaway? Google. Sofa on its way out? Google.

Browsing on smartphone

The Yellow pages are dead — we’re living and operating business in the era of the almighty search engines.

Google Is King

So, when they’re searching for that new sofa, they’re bombarded with choice.…

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Moving with the Times: 6 Reasons Why You Should Digitalize Your Business Model

You can’t sit down and assume that your business is going to grow like wildfire if you haven’t adopted a digital business model. To be frank with you, it is a waste of time to continue hoping that your business will grow some day without a digital business model.

Digital business model

If you have been listening to what’s going on in the world recently, you’ve already heard about digital marketing, digital landscape, and digital workforce. But have you thought why those phrases have the most searches online?

Below are 6 reasons why you should digitalize your business model:

1. Mobile is Ubiquitous

The number of people using mobile phones across the world has grown and is likely to increase in the future.…

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Common IT Mistakes Your Business Should Watch Out For

Businesses are very complex machines, much like servers and computers. They feature a variety of different components to be successful, but perhaps none more important than IT. Especially with all the recent advancements in technology, it’s more important than ever to have an IT team that’s not only experienced and skilled, but also armed with the most recent, cutting edge technology.

IT Guy

Image Credit: Seeweb/Flickr

However, with an IT teams’ growing role in business, there’s a greater chance that things could go wrong or get forgotten. While making mistakes in other areas of your business might be minor, mistakes in IT can be very costly.…

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Virtual Reality 101: What You Should Know About VR Technology

Virtual reality is a computer-created environment that allows a user to experience an alternate reality. Just like the Hollywood blockbuster “The Matrix,” science fiction has glamorized the idea of VR in countless novels and movies. The idea of ‘plugging-in’ to a different world has always been coveted, glamorized, and marveled at by tech geeks across the globe. Today, VR technology turns imagination into reality.

Wearing VR headset

By immersing yourself in a VR headset, you can tour places you only see in your wildest dreams. Virtually hike Mt. Everest, fly over oceans with a bird’s eyes view, and navigate any digital landscape that’s been designed for VR.…

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What is Digital Asset Management? Why is it So Important? (Infographic)

Digital asset management is basically a method for a company or organization to store and retrieve information as needed, on demand. This allows for more efficient and pragmatic decision making. If you’re not on board yet, this group of technologies and methodologies is quickly changing the way business is done, and you can be sure the competition will be using it, sooner rather than later.

Digital asset management can help you in many ways, for example in presentations, audio, Documentations, images and in any other multimedia content or digital content.. However what it all comes down to is that DAM can store digital assets and make them easy to retrieve and view whenever decisions need to be made.…

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