In a recent survey, 73% of marketers said the return on investment (ROI) from email marketing was excellent to good. This ranks it at the top of the ROI charts, ahead of SEO, which is why the average organization is investing 15% of their marketing budget on email.
Are you one of the marketers who’s heavily investing in email marketing this year?
Then it’s highly likely you’re looking at some automation software that’ll help you convert those all-important leads into sales.
But with so many email marketing platforms available, how do you choose the right one for your business?…Continue reading