POST CATEGORY : Information Technology

Optimizing Data Architecture for Your Business

Data is vital to the modern business ecosystem. Hence, data architecture has become a critical sector to maximize. No business should joke about having an optimized and effective data architecture. Well-managed data leads to proper decision-making across every aspect of a business.

Data architecture optimization

Data architecture, as a discipline, involves the documentation of a company’s data infrastructure, standardizing the data collection, storage, transformation, distribution, and usage processes. Data is useless if it doesn’t meet needs. Hence, data architecture aims to bring timely data to those who need, it in an understandable format.

Before studying business data architecture optimization, let’s dig deeper into structured data infrastructures’ influence on your business.…

Continue reading →

Do You Need Separate Inbound and Outbound Call Centers?

Have you ever called a company to get technical support or talk to their customer service team? Or received a call from a company conducting a survey or marketing campaign? Both types of calls are possible because of call centers.

Inbound and outbound call center

If you aren’t familiar with how call centers work, the main concept to understand is that there are two types of call centers, inbound and outbound. Both types of call centers serve different purposes, let’s discuss what the difference is below.

Inbound Call Centers

The main thing to know about inbound call centers is that they are customer focused. The inbound call center receives calls from outside of the center from customers who need technical support, have a question, or would like a complaint resolution.…

Continue reading →

How Android Phones Make Bitcoin Trading Easier

Bitcoin trading has become a mainstream topic in the last few years, but it’s still not easy for most people to take part. It can be complicated and intimidating, but that’s where Android comes in.

Crypto trading on smartphone

You can trade Bitcoin on your phone or tablet with Blockchain wallets because mobile devices are easier to use than desktops for trading coins. The same thing can be said about the Blockchain wallet, which will allow you to trade Bitcoin on your smartphone or tablet.

Bitcoin is a decentralised currency that can’t be forged or altered in any way. It’s also hard to steal because people have to have Bitcoins in their possession to spend them, and it’s impossible for anyone to create more coins.…

Continue reading →

Making Visual Presentations

Visuals play a role in any presentation, from PowerPoint slides to the latest data visualization. Most companies must utilize some form of visuals to convey information to their employees, customers, and other stakeholders. However, the design elements that influence visual communications are often overlooked.

Delivering business presentation

When making a presentation, there is no one-size-fits-all approach. Each presentation should work around the core message to engage and inform its audience. But how can you make sure your visuals are effective? Let’s look further into things to consider for professional presentations.

Questions To Ask Yourself When Planning Visual Content

  1. What do I want my audience to take away from this visual?
…Continue reading →

What Is the Cloud and How Can It Help Your Small Business?

Unless you are living under a rock, you must have heard about “Cloud”. It is one of the most innovative technologies of this modern world, not only it helps in reducing IT costs for businesses but also functions as a medium to grow businesses across the globe.

Small business cloud computing

If you are still unfamiliar with cloud, well, it refers to web-connected servers and software which users can access over the internet, freeing from running your own servers and IT hardware setups.

Users don’t have to host and manage their hardware or software on their own and can access these servers from anywhere in the world with stable internet connection.…

Continue reading →

7 Common Business Challenges and How Tech Can Help

While 2020 presented many setbacks for business with the sudden onset of COVID-19, 2021 taught companies how to survive even in the midst of a pandemic. Many digital and technological solutions have played a prominent role in uplifting the business world and helping overcome the effects and challenges of the pandemic. However, as existing problems continue and new ones continually present themselves, many businesses continue to struggle.

Strategic planning with the help of tech

photo credit: Rawpixel

Below are the seven major challenges faced by modern businesses and the technological solutions that can help.

1. IT integration, Strategic Planning, and Maintenance

Many businesses that have recently embraced high-end digital solutions face IT integration issues.…

Continue reading →

A Brief Guide to RPA Scaling and Implementation

Robotic Process Automation (RPA) is beginning to thrive. It is the subject of investment for over 80% of Global 2000 companies. In case you’re not familiar with RPA it is where manual processes are automated to the nth degree. This brings considerable productivity benefits.

RPA

Few seem to doubt that over the coming ten years, more and more industries will be using RPA to some degree and that is despite the numerous RPA challenges that need to be overcome.

Scaling and Implementing RPA

A big challenge for the industry is to scale the RPA solution so as much of the business is automated as possible.…

Continue reading →

4 Keyword Research Mistakes No SEO Guru Will Tell You

Thanks to the pandemic, internet penetration has increased. As a result, it has become more important than ever for business owners to optimize their websites to rank higher on the SERPs.

Keyword research

As per a study, 66% of business owners like to do keyword research on their own. Unfortunately, most of them tend to make keyword research mistakes to beat their competition.

So, we went ahead and compiled a list of four common keyword research mistakes webmasters make and end up regretting later.

Grab a pen and paper. This blog post is going to be worth all your money!

Mistake #1: Not Understanding the Search Intent

Most of the time, webmasters think about which keywords will help them rank their website rather than “how can they satisfy the searcher’s intent.”…

Continue reading →

7 Examples of New Technology That Can Help Your Marketing Plan

Nowadays digitalization is everywhere and marketing is not indifferent to it seeping into it. Multinational companies to small businesses are utilizing digital marketing for their companies to bloom in existing market and other markets that were inaccessible previously.

Customer communicating with AI chatbot

The merging and leveraged use of technology to extend or increase the outreach of marketing businesses rely on generic and marketing specific technologies which have come to be known as “MarTech”.

MarTech makes it easy for brands to reach potential consumers through social media and other means. This can range from the websites people visited, where often ads of specific brands pop up and highlight that company’s product to deep analysis of the target market to create promotional activities that tap into the deep psychological makeup of the potential clients.…

Continue reading →

Level up Your Email Campaigns: Top Tips for a Compelling Email Company

A whopping 300.4 billion emails were sent every day in 2021.

In other words, if you want your email to stand out, it’s going to take some work. Not only you should focus on mass email deliverability, but you should also focus on your message.  Fortunately, it’s not impossible to craft a message that’s compelling enough for the recipient to read — and take action on, too.

Email campaigns

Indeed, focusing on mass email deliveries is important, but – first thing first – mastering the art of email copy can transform your business. And, with these four tips, you’ll be well on your way to doing so.…

Continue reading →