POST CATEGORY : Information Technology

CEO Interview: Aharon Horwitz of AutoLeadStar Discusses Digital Transformation Trends for Car Dealerships

Aharon Horwitz, CEO and Co-Founder of AutoLeadStar, spoke with SMBCEO about the ways in which car dealerships are transforming digitally and adapting to newer commerce trends.

Aharon Horwitz, CEO and Co-Founcer of AutoLeadStar

How are owners of local car dealerships different from owners of other independent businesses? What are the distinct challenges of digital transformation that these local car dealerships face differently from other sectors?

Great question. It always amazes me to think that car dealerships emerged as the successor to the prior modes of transportation: horses and carriage dealers and bicycle shops.

You’ve got this incredibly long tradition and history underpinning the ecosystem and it creates dynamics in the relationship between the original equipment manufacturer (OEM) brands and the local dealers that are really unique.…

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Should You Choose a Hardphone or Softphone for Your Business Phone Service?

If you’ve decided to choose Ooma business phone service, the hard work is done. You have an excellent business phone service provider, and one less thing to worry about. However, the decisions don’t stop with choosing a service provider. There are more choices to be made, including choosing between a hardphone and a softphone.

Hardphone

What is a Hardphone?

A hardphone resembles a traditional landline phone. They are often referred to as desk phones. Usually, the phone plugs into the wall and is connected to your internet service instead of a traditional phone line. They offer the familiarity of a traditional phone and provide an easy way to connect when you are seated at your desk.…

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5 Tips For Choosing The Right SEO Company

Search Engine Optimization (SEO) is one of the most crucial tools that you should be leveraging when it comes to boosting your website.

SEO company

Any business looking to maximize exposure, boost lead generation, and enhance the perception surrounding their brand must integrate effective SEO strategies into their marketing mix. That being said, choosing the right SEO provider and the right SEO package can be difficult with so many to choose from. To help you figure out the right provider to pick, we’ve come up with guidelines that you should use to identify the right one.

How Does Hiring An SEO Company Help?

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What are Top Business Applications for 2021?

Businesses continuously need to look for ways to enhance their productivity. Today, the customer has become aware and needs everything as per his demands. However, the good thing is that with the advancement in technology many apps have come in the market that can make things easier for the businesses.

Business people using business applications

Below is a list of top business applications.

Connecteam

Connecteam is the application that brings together all business requirements from field to office, across the board. You can interface your staff, oversee everyday tasks, improve worker experience and commitment, and drive your business forward. The best thing about it is that you can really have an across the board answer for dealing with your workers, rather than coordinating various arrangements which will be undeniably more convoluted, tedious, and expensive.…

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How CRM Can Help You Earn More Revenue From Your Existing Customers

If you’re new to using CRM software (or if you have recently considered investing in CRM software), you may be wondering how a suite of integrated client-focused technologies can be used to leverage more revenue from existing customers.

A startup founder is using a CRM tool

In order to answer the question, we must first understand one very important aspect of what a powerful CRM platform can do for your company – building databases.

Storing customer data

Businesses that are based on face to face sales are largely a thing of the past. No longer do we expect door-to-door style salespeople to engage us with a steep sales pitch.…

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How a Payment Service Provider Can Help You Explore E-Commerce

Since March 2020, hundreds of thousands of businesses across the United States have closed permanently. Yet applications for new businesses simultaneously skyrocketed, with more than 4.3 million applications submitted in 2020. That’s an increase of about 24% over 2019, and it marks the largest number of new business applications submitted in a year dating back to 2004.

Small business ecommerce site

The businesses that have weathered the pandemic and those that are just getting off the ground have shifted their operations to an online, e-commerce format. But that shift to e-commerce creates other considerations — including the need for speedy and secure payment processing. For many small businesses just beginning to explore e-commerce, a payment service provider (PSP) can make a world of difference.…

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Is it Safe to Leave my Crypto on an Exchange?

Cryptocurrency exchanges have come leaps and bounds when it comes to security. That said, companies build crypto exchanges online. While this is inherently a risk already, cryptocurrencies’ continued adoption has driven the price of crypto upwards, making it a more prominent potential target for hackers.

Cryptocurrency exchange

Due to the above, many platforms recommend crypto users who want to trade stays on your exchange and the crypto you plan to hold in a wallet. The majority of crypto exchange platforms follow these same practices to minimize potential losses. That said, taking your private keys off an exchange gives the user added responsibility for keeping their coins secure and understanding the inner workings of cryptocurrency storage.…

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5 Trends in Web Positioning in 2021

Search engine optimization is quite changeable. It has to adjust to every Google algorithm which means it can be a bit unpredictable. Fortunately, some professional, experienced SEO experts are able to predict some of the trends for the following years.

Organic search ranking

What will shake the positioning world in 2021? Here’s the list of 10 most probable trends you need to know.

1. Mobile first? Mobile only!

It’s been a trend of the last few years but you should definitely focus on it even more in 2021. You need to provide your potential customers with a perfect user experience not only on desktops but also on mobiles.…

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What Should You Know About Cloud Migration

If you’re a business, understanding cloud migration can be important. It’s part of everything, including file synchronization.

Cloud migration

Cloud migration in simple terms refers to the process of moving your business data and applications from on-premises architecture to the cloud.

The following are some of the key things to know about cloud migration in general.

Types of Cloud Migration

There are different types of cloud migration that can be done. One of the common ones used by businesses is transferring data and other applications to the public cloud from an on-premises data center.

Cloud migration can also be used to describe moving data and applications from one cloud platform to another.…

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How to Reduce Risks in the Tech Sector

Since the arrival of the novel coronavirus pandemic, there’s been a period of revolution in the world of tech. Business has pivoted quickly to an entirely new way of doing things, with remote working, cloud storage and teleconferencing at its heart.

cybersecurity risks

And this transformation has brought with it a whole series of new risks. Phishing, malware and ransomware have all applied pressure to cyber security firms, and to the economy more broadly. The UK government estimates that the cost to the economy of cyber crime sits at around £27 billion per annum. That’s a figure which rivals some entire government departments.…

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