POST CATEGORY : Information Technology

Learn How to Send a Mail Merge and Why You Should Start Using It

Discover the steps to send a mail merge and why it can benefit anyone and their business

Businesswoman sending mail merge

Whether you are a business owner, digital content creator, or someone who likes to stay in touch with friends and family, using a mail merge can be extremely helpful. It will allow you to send emails to hundreds or thousands of readers with the click of a single button. In addition, you can use mail merge tools to view analytics on who opens your emails, what kind of subject lines work best, and more. Learn how to send a mail merge and why you should incorporate it into your routine — it can drive more sales, increase viewership, and create a community within your brand.…

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Reasons You Should Utilize The Internet in Your Marketing Efforts

For the past few decades, the internet has totally dominated so many people’s day to day lives. It’s transformed the way we work and live. If you aren’t currently using the internet as part of your marketing strategy, instead opting for more traditional forms of advertising, then you’re missing a trick. Here’s why…

Using the Internet for marketing

1. Your competitors are doing it!

Regardless of the product or services you provide, there is always competition out there taking away from your potential customer base. Utilizing marketing techniques such as SEO (what is an SEO service?) can help get your company to the top of the search results on Google.…

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Choosing the Right Software Licensing Strategy

Choosing the right licensing scheme is critical to a software product’s success. Potential customers will not license your software if you choose the wrong licensing structure, even if your software is better compared to competing solutions. In addition, the right licensing strategy can pave the way for innovative and successful marketing strategies. As a result, one could argue that a software company’s success is determined by how it licenses its software.

Software licensing management

photo credit: Fotis Fotopoulos / Unsplash

Working toward higher-quality software license management is a must for most large or growing businesses. Working toward the target of implementing the best software and license management practices enables organizations to identify a complete software inventory as well as operate within established guidelines.…

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Automating LinkedIn prospecting With The Kaspr Tool

A digital prospecting tool simplifies the collection of your prospects’ contact information on LinkedIn. It is also indispensable in the hiring process of a high-potential candidate. The latter has the skills required for a job opening. Marketers and recruiters can move forward more quickly with automated LinkedIn prospecting. They focus more on tasks that help their business grow.

Kaspr app screenshot

A powerful Tool for LinkedIn Prospecting Automation

LinkedIn prospecting automation requires the Kaspr plug-in to be installed on your Google Chrome browser. Use the free trial version to test all its features. You can also choose between several subscriptions depending on your needs.…

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6 Myths About Microsoft Certification

Windows operating systems and Office software are the two things for which Microsoft is famous worldwide. Furthermore, the company trains individuals to become qualified and skilled technicians and administrators to support and run their application products and advanced systems.

Microsoft certifications

Numerous work-related and personal benefits can be achieved through a Microsoft certification as it points out one’s proficiency and expertise in the IT sector. Therefore, attaining these certifications is a handy tool and achievement for a person who wants to progress and succeed in the IT world.

As Microsoft certifications are gaining popularity, a few myths arise around them. This article aims to expose the same so that you can have a better and correct overview of these credentials and training requirements.…

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How to use Statistical Analysis to Increase Revenue?

Statistical analysis plays a crucial role in business. It’s the method of collecting, recording and analyzing large amounts of data to discover patterns and trends. It helps in decision-making, achieving the goals and objectives of the organization and increasing revenue. It is a scientific tool used to carry out decision-making.

Statistical analysis for revenue increase

Statistical Analysis and Revenue Generation

The main objective of any business is to gain revenue. Statistical analysis uses big data analysis to generate more revenue.

Big data is a collection of huge volumes of data that cannot be analyzed via traditional methods. Big data is predictive information used to predict future trends.…

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ITIL 4 Specialist – Drive Stakeholder Value (DSV): Why is it Beneficial?

While the salary increase remains one of the main reasons in seeking professional certification, candidates find themselves unsure about stepping on the road to get certification, because career growth is not completely seen at first. When considering professional certification, ITIL certification is very important because it is recommended for professionals who plan the to further their career in IT.

ITIL 4 specialists

Widespread adoption & implications in the scope of work

ITIL® or Information Technology Infrastructure Library is a set of best practices that focus on alignment of IT services with business needs. It provides a practical framework for identifying, planning, and delivering IT services to support the core business function of an organization.…

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The Smooth Day-to-day Operations of an eCommerce Business

No business is easy because it takes hard work and determination to even get it to take off from the ground. Just because you chose to stray off the corporate path and decided to become an entrepreneur doesn’t mean you no longer have to put in your blood, sweat, and tears.

Day-to-day eCommerce business operationsphoto credit: Kampus Productions / Pexels

In fact, those are more vital now that you’re setting off on your own and making your own mark in the world. You can’t depend on others to take you to greater heights; that responsibility will fall on your shoulders as the business owner.…

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How Is Video Revolutionizing Small Businesses?

Around 57% of small business owners believe that remote work will continue in the long term – as found in a recent survey conducted by Intermedia. The new ‘work from home’ economy has necessitated a big technological shift, with video playing a key role in keeping small businesses running even as many faced one of the most challenging times in their history.

Video conferencing session

photo credit: Unsplash

If you haven’t started riding the video wave yet, the following are just a few reasons why you should decide to make it an important part of your growth strategy.

Video Conferencing A Vital Tool

The value of the global video conferencing market reached $7.87 billion in 2020, up from $3.85 billion the previous year.…

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Increasing IT Spend: Where to Invest

Eighty per cent of businesses expect to see growth in their IT budgets this year, with Gartner reporting an anticipated 4% rise in IT spend worldwide — an increase of over $3 billion in terms of market value.

But why is IT spending seeing such a large shift?

Digital transformation requires companies to increase their IT spending

Digital transformation drives have accelerated. The COVID-19 outbreak has forced many businesses to evaluate the value of their digital assets, and most are starting to realise they’ve not invested heavily enough in some essential operational tools and systems.

Many businesses now identify a need to increase their IT investment, yet not all will know where their money should be spent.…

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