Choosing a Domain Name that Works for You and Google

If your business is just starting out or going through a radical rebrand, you’ll be only to aware of the importance of choosing a domain name that works for both internet users, and search engines. This balance isn’t always easy to achieve. Humans respond better to domains that are short, memorable and unique, while search engines respond to domains that are semantically relevant to your service and industry.

Domain name

Whether through social media or search, the Web is where a huge number of prospective customers will first discover your business. In order to make the most of the opportunities afforded to you by these platforms, businesses must appeal to user psyche, while also supplying search engines with the topic relevancy needed rank highly in search engine results.…

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Ways To Improve The Cyber Security For Your Small Business

Owning a small business provides many perks, but unfortunately there is one major pitfall when it comes to being a small business owner and that is being vulnerable to a cyber attack. Small businesses can be easy targets for cyber attacks as many small businesses simply don’t have the resources and money to put into a huge IT team to ensure that all of their important business and client information and documents is secure.

Cyber security

With a little training and education though, you can make yourself and your business less vulnerable to a cyber attack. Here are a few ways to improve the cyber security for your small business.…

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Top Tips for Gathering Actionable Data for Your Business

Understanding your customer base is one of the key elements of running a successful business; but that can be a much more difficult prospect than it sounds at first brush. How do you gather quantitative data about potential customers? How can you analyze it for actionable information? How do you deploy those suggestions in your business framework?

Actionable data analytics

All of these questions are big ones for businesses which are trying to be more data forward. But fortunately, there are plenty of systematic ways to answer these questions. For our purposes, we’ll be elaborating on some of the best ways to collect actionable data for your business.…

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5 Tools to Protect Your Small Business

Small-business owners are always fighting the clock. But time management isn’t just essential to getting more done. Saving extra minutes here and there can be the difference between stagnation and business growth. That’s why I’ve been pushing my team to build resources that make business owners’ lives easier.

Using tools for small business

Last fall, they built a tool I’m proud of. It’s called Policy Buddy and it tells you in two minutes what type of insurance your business needs. The best part is that, in researching Policy Buddy, my team came across a handful of other great tools every small-business owner should know about.

Here are a few of my favorites.…

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Why Fleet Management is Important for Business Owners

Any business that uses vehicles within their service can make use of fleet management. Notably, fleet management software is readily available and an important tool for business owners, helping to use real data to make informed decisions about their drivers and vehicles that will directly impact the success of their business.

ASDA fleet

photo credit: Wikimedia Commons

What is fleet management?

Fleet management is used to describe a number of ways to assessing usage of your fleet of vehicles. Typically, this is examined to improve the effectiveness of a businesses spend for cost savings. It can encompass a lot of areas, including fuel efficiency and driver behaviour among others, of which different fleet management software will let you track in various combinations.…

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Could Mobile Phones Lead The Rise of The Cashless Economy in Africa?

The world is moving towards a global economy that deals less with paper and more digitalized data. Electronic payments have made substantial inroads among consumers in some developed countries, and many of these markets have been building the infrastructure for cashless transactions for a long time. However, even in the most cashless developed countries, such as the Netherlands, cash is still used in 40% of all consumer transactions.

Entrepreneur using smartphone

Trends in Africa

Africa is already leading the world in the use of mobile money, and its growth is accelerating with Internet penetration rising rapidly through mobile technology. In countries such as Kenya and Uganda, mobile-money accounts have become much more widespread than bank accounts.

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How Businesses Can Benefit from CMMS Facility Management Software

CMMS or Computerized Maintenance Management Software (CMMS) is a software tool that allows businesses to manage and track their assets, monitor work orders, control their organizations and perform scheduled maintenance efficiently. CMMS is becoming common in numerous industries for a number of reasons. Let us look at a few benefits that CMMS offers to businesses across the world.

CMMS

7 Benefits of CMMS

1. Track Training Efficiently

Training is a crucial part of every business. However, you have to remember that not everyone will respond with equal pace to the training program. Some will learn quickly and others will need more time to learn.…

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How CRM Can Help Grow Your Small Business

It’s challenging to maintain a customer relationship in a business landscape where your biggest competition could be right across the street or one click away. Finding creative and sustainable ways to rise above the rest helps win the race, but it’s important for small business owners to adopt CRM systems as early as possible. When you manage your relationships better, your earning potential could skyrocket.

Businesswoman using CRM

A big myth surrounding CRM systems is that’s it’s too expensive and best suited for larger enterprises. This is far from the truth. Not only are these systems more affordable than you think, but offer a long-term return on investment.…

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Amazon’s Modern Retail Experience: How to Build a Future-Proof Shop

As usual, January kicked off with several articles detailing disappointing Christmas retail sales and the imminent death of the high street.

But this year, there was also a surprising bright spot amongst the usual fearmongering reports.

Amazon Go

We’re talking about the Amazon Go concept store.

Launched last December, the new bricks-and-mortar shop raised the hopes of entrepreneurs around the world.

Basically, shoppers download a free app, scan it as they enter, pick up their items and go – their Amazon account will be billed automatically, and an email receipt sent. No cashiers, no queues, no payment points.

This modern setup hints at how tech could be used to breathe life back into the retail industry.…

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SEO For Your Startup: Tips and Tricks

Search engine rankings, and the methods by which one achieves quality rankings, has always been an organic, ever-changing process rather than a simple and straightforward to-do list. From obvious, announced algorithm adjustments and overhauls to more subtle shifts, it can be pretty difficult as an entrepreneur to understand how to attain good rankings. Between keeping track of update names like Penguin and Panda alongside a laundry list of acronyms, it can sometimes give even seasoned SEOs a headache.

Startup SEO tips and tricks

This isn’t meant to scare you away: SEO can be hard, but like any other element of building a startup, is also very rewarding.…

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