Creating Virtual Spaces to Facilitate Customer Success

Customer success begins with the first touch someone has with your brand. Every interaction reinforces your messaging. Each contact highlights your product in a different way. These are the building blocks of the relationships you have with your audience.

Enabling customer success

Dedicated account and success managers are a fantastic way to ensure your customers receive the care they need, but they are relatively invasive—they involve scheduling and a lot of active work from both sides to translate objectives effectively between customers and providers.

You likely know that you need to reinforce customer success organically and meet your customers where they are. But what if, instead, you focus on placing them where you both need them to be?…

Continue reading

What are the Advantages of Transformational Leadership Style?

There seems to be a new business opening every day, however just as many seem to fail. Often, this is due to a lack of management resource or even an inability to stand out from the commercial noise.

Transformational leadership

Transformation directors or leaders are managers with the infectious charisma that makes employees feel passionate about the company and its success. The positive impact they have can be seen and felt in practically all aspects from training to corporate planning. They have a more objective view of issues, therefore they do not shy away from difficult decisions. Their aim is to ensure organisations can grow effectively, without implementing changes that will drastically affect company culture.…

Continue reading

5 Visual Strategies To Boost Your Sales This Season

The quickly changing seasonal landscape between October 31st and January 1st may leave you feeling like you’re on a roller coaster ride. You’ve barely got into Halloween mode before it’s time to switch it out for Thanksgiving, and then there’s Black Friday ads, Cyber Monday marketing ideas, Christmas posters and Boxing Day ads. Can you keep up with the ever changing lineup of celebrations, and does it matter?

Seasonal marketing planning

The easy way out is to give up on seasonal marketing and keep up your plain vanilla marketing. The benefit of that is much less work—you don’t have to revamp your website content and marketing plan every week, and you can continue using the same advertising that worked all summer.…

Continue reading

4 Essential Questions for New Businesses

Starting a new business is so exciting, but it can be daunting! There is so much to keep track of, so much to do, and seemingly not enough hours in the day. How do you even begin?

New business team meeting

While no one can give you the get-rich-quick recipe to instant success, there are tried and true ways of networking and finding a reliable customer base. Here are 4 essential questions new business owners should ask themselves on their path to success.

1. Traditional vs. Email Marketing

Snail mail gets a bad rap. The truth is that it is easier now more than ever to reach thousands of customers with the click of a button.…

Continue reading

The World’s Most Famous Scams

Scams are part of the business world.  To keep yourself and your business ‘safe’, you need to be aware of the various types of scams.  One of the best way to get educated in the Scam 101 is by learning from ‘the best’ (read: infamous scammers.)

Scammer

Here are some of the world’s most famous scams – read on, and learn how to deal with scams better.

Bernard Ebbers’ greed

This former Baptist college physical education teacher founded Long Distance Discount Services Inc. in 1984. (LDDS). The organization eventually grew into the second largest telecommunications holding company in the United States. Ebbers’ closest business partners were the pizza delivery guy and the DJ.…

Continue reading

Preparing to Go into Business with Someone: What To Consider

Entering into a business partnership can be life-changing in a positive way, but also a negative way. Too often, there are big problems that arise down the road because business partners don’t do their due diligence on one another, or they ignore red flags.

Choosing business partners

A strong business partnership can mean that the two of you bring together complementary skills and backgrounds to improve the success of your business. A business partner may also bring financial benefits to the situation. However, a business partnership can quickly turn sour without the necessary steps being taken upfront.

The following are things to know and do before you go into business with someone.…

Continue reading

3 Essential Employee Investments to Boost Your Business

Customer satisfaction should obviously be one of your company’s most significant priorities, and while it’s vital that you keep them happy, it’s important that you look inwards too. Your staff is your most crucial assets as, even with an incredible product or service, success is hard to come by without a happy, high-performing team. As Richard Branson once famously said: “Employees come first. If you take care of your employees, they will take care of the clients.”

Team development through employee investments

While it can be difficult to focus on team development amidst the day-to-day pressures of running a business, you’ll be rewarded for taking the time to do so.…

Continue reading

5 Ways To Grow Your Small Business

Whether you are launching a startup or have spent several years establishing your business, growth is essential for success. Every small business, regardless of which industry it is in, benefits from generating new clients as well as encouraging repeat customers to purchase products or services again.

Boutique owners discussing strategy

Implementing these five strategies is an excellent way to grow your business quickly to help it reach its full potential.

Develop a Comprehensive Understanding of Your Target Audience

Before you even launched your business, you determined who your target audience was. However, it is not enough simply to know who your products or services appeal to.…

Continue reading

4 Strategies for Inspiring and Guiding Your Team

Not every leader has the foresight or faith of Norm Miller, which is perhaps why Gallup’s research indicates that only 14% of workers feel inspired to grow after receiving performance reviews. Yet Miller’s not exactly radical; he just takes a fresh approach to managing a workforce.

CEO guiding team in a meeting

As Interstate Batteries’ board chairman and former CEO, Miller leads from a humble, centered place. Not only does he shower his employees with resources and investment, but he carries his religious beliefs wherever he goes. It’s a beautiful blend of fiscal and people stewardship that’s resulted in a $2 billion company fueled by his creativity, risk tolerance, and spirituality.…

Continue reading

5 Ways to Improve your Skills as a Business Leader

If you are a business manager or leader, it is important to stay ahead of the game in your niche. It can be all too easy to become stuck in a set way of thinking and carrying out business processes, yet being flexible and adaptable to change is essential if a business is to thrive in a changing market.

Business leadership skills

Here are some quick tips to sharpen and improve your skills as a business leader.

1. An Open Mind

Being open-minded means that, as a business leader, you are available to new opportunities and ways of doing things. Even if some of your business processes are already successful, it doesn’t mean they can’t be improved upon.…

Continue reading