POST CATEGORY : CEO Leadership

5 Ways to Grow your Small Business This Year

With the recent economic struggles that people have faced, you may wonder how you can help your small business to improve during these times.

Restaurant owner

The last few months have certainly come with unforeseen struggles, forced businesses to pivot in their business models, make money in other ways, and be a bigger part of their community than ever before. But these challenges are not unique just to the last few months, businesses face challenges and growth opportunities all throughout their lifecycle while operating.

We’re here to give you five ways that you can grow your small business this year (and any year!)…

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Tips To Get Better At Being Your Own Boss

The nature of modern employment is at a crossroads and many people are now choosing to become their own boss, or they find themselves in a situation where they need to become their own boss due to changing circumstances. It could be due to wanting more personal freedom, or it could be as a result of being furloughed during the quarantine period. Whatever your circumstances it is vital that you understand the realities of working for yourself.

Small business owner using productivity apps

Here we are going to take a look at how to get better at being your own boss and what the fundamentals are.

Set Clear Goals

To succeed in any form of business whether employed or self-employed it is vital that you set clear goals and understand exactly where you want to take your business.…

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6 Thought Leadership Strategies That Actually Get Results

So, you want to be a thought leader. Good for you. Now, where should you start?

Many aspiring thought leaders began with one of these six strategies proven to get results. Follow their lead to burnish your personal and corporate thought leadership credentials.

Established thought leader

1. Assign a Thought Leader to Each Subject

First, a strategy for company-wide thought leadership campaigns: avoid asking too few to do too much. An organization of any significant size has expertise enough to designate a different leader for each subject matter domain. More cumbersome to manage, perhaps, but ideal for cultivating credibility beyond reproach.

2. Be More Visible Online

Your thought leadership strategy simply is not going to succeed if your brand isn’t highly visible online.…

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How to Design an Office to Support Productivity and Collaboration

It’s probably safe to say that improved collaboration is one of your main business objectives as this new year dawns — not too far behind increased productivity. As luck would have it, the two are closely linked. People will stick with a task 64% longer when working collaboratively than alone. They’re also more likely to be engaged, energetic, and successful.

Business team working at office desk

Hiring right can help, of course. As the founder and CEO of Spartan, I believe you need a crew around you who’s just as passionate and motivated about a company’s mission, vision, and goals as its leadership team is. The physical workspace is a critical part of the equation, and there appears to be truth behind this notion.…

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What is The Role of The CEO in Regulatory Compliance?

The role of the Chief Executive Officer within a business is understandably an important one. The CEO is usually the highest-ranking executive and tasked with making long-term strategic decisions for success.

Respectable CEO

While it may be tempting to think of CEOs in terms of big multi-nationals only, it is also key for many small businesses to have someone fulfilling this position. As well as helping a business to grow over time, a CEO is also the public face of any organization and manages the overall operational functions.

One key area for all small businesses now is undeniably regulatory compliance. This entails making sure your company complies with any relevant laws in the state or country it operates in.…

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Improving Your Business Growth Strategy

Do you have a business growth strategy in place? If you don’t you need one and if you do, there is always room for improvement. However, business growth strategies can be difficult if you aren’t familiar with all the tools that are at your disposal.

Business growth strategy

We’re going to give you several ways that you can improve upon an existing growth strategy. Should you want to grow your business but are lacking any plan to do so, we’ll give you some tools that can help get you started in the right direction.

Keep reading for more information!…

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Creating Virtual Spaces to Facilitate Customer Success

Customer success begins with the first touch someone has with your brand. Every interaction reinforces your messaging. Each contact highlights your product in a different way. These are the building blocks of the relationships you have with your audience.

Enabling customer success

Dedicated account and success managers are a fantastic way to ensure your customers receive the care they need, but they are relatively invasive—they involve scheduling and a lot of active work from both sides to translate objectives effectively between customers and providers.

You likely know that you need to reinforce customer success organically and meet your customers where they are. But what if, instead, you focus on placing them where you both need them to be?…

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What are the Advantages of Transformational Leadership Style?

There seems to be a new business opening every day, however just as many seem to fail. Often, this is due to a lack of management resource or even an inability to stand out from the commercial noise.

Transformational leadership

Transformation directors or leaders are managers with the infectious charisma that makes employees feel passionate about the company and its success. The positive impact they have can be seen and felt in practically all aspects from training to corporate planning. They have a more objective view of issues, therefore they do not shy away from difficult decisions. Their aim is to ensure organisations can grow effectively, without implementing changes that will drastically affect company culture.…

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5 Visual Strategies To Boost Your Sales This Season

The quickly changing seasonal landscape between October 31st and January 1st may leave you feeling like you’re on a roller coaster ride. You’ve barely got into Halloween mode before it’s time to switch it out for Thanksgiving, and then there’s Black Friday ads, Cyber Monday marketing ideas, Christmas posters and Boxing Day ads. Can you keep up with the ever changing lineup of celebrations, and does it matter?

Seasonal marketing planning

The easy way out is to give up on seasonal marketing and keep up your plain vanilla marketing. The benefit of that is much less work—you don’t have to revamp your website content and marketing plan every week, and you can continue using the same advertising that worked all summer.…

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4 Essential Questions for New Businesses

Starting a new business is so exciting, but it can be daunting! There is so much to keep track of, so much to do, and seemingly not enough hours in the day. How do you even begin?

New business team meeting

While no one can give you the get-rich-quick recipe to instant success, there are tried and true ways of networking and finding a reliable customer base. Here are 4 essential questions new business owners should ask themselves on their path to success.

1. Traditional vs. Email Marketing

Snail mail gets a bad rap. The truth is that it is easier now more than ever to reach thousands of customers with the click of a button.…

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