5 Tips for a Successful Product Launch

A successful product launch is what every business wishes for, but which a few achieve in real life. Having a revolutionary new product or service is no guarantee of success. After spending millions in product development, you can watch your brainchild fail to gain traction from day one. While it may look easy when Apple sells over a million new iPhones in the first few days, successful launches require strategy.

Product launch

Here are six strategies they use to ensure a successful product launch.

1. Focus on the Needs of Your Target Market

A good product solves a real and acute problem that buyers are facing and are frustrated about.…

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7 Steps to Being a Better Client (or, How to Make Sure The Job’s Done Well)

As the client, you’re paying for a service (in our case PR, video or integrated comms) because you either don’t have the time or the expertise to carry it out internally. And since you’re the one footing the bill, it’s understandable that you might think your job is simply to sign the contract and then wait for the agency to deliver.

Business relationship

They’re the experts after all, so there’s no reason to expect that they wouldn’t just get on with it. There’s a caveat to that approach, however. Because while you may well be paying for services rendered, it’s still a relationship.…

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Learning to Scale: How to Grow a Home-based Food Business

Many home-food businesses, particularly artisanal producers, fear that there is no way to sustain or scale their food business without investing in their own premises and resources. Thankfully it’s just not true thanks to rental commercial kitchens.

Coffee shop owner pouring coffee

If you’re one of the UK’s 2.9 million homepreneurs, don’t be afraid to grow your food business. Its intimidating at first but perfectly possible, with planning. There are plenty of opportunities to enable your business to grow at the rate you wish it to, even as you make the transition from home food business to stores.

Commercial kitchens are the first step

Graduating to premises is the biggest initial leap a home business will take.…

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Worker Worries – Preventing the Simple Mishaps of Workplace Safety

Workplace injuries are one of the worst things that can happen to your employees and your business. Not only does it cause your employee physical and emotional distress, but it also decreases work morale, and can also put your business in serious financial trouble if something drastic has happened.

Workplace safety

Don’t let your business fall victim to an injury or hazard that can be easily prevented; we’ve put together 5 simple tips and tricks that can help you prevent the simple mishaps regarding workplace safety.

1. Prevent injuries

Believe it or not, the most common occupational injuries are usually ones that can be easily prevented.…

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Why Fleet Management is Important for Business Owners

Any business that uses vehicles within their service can make use of fleet management. Notably, fleet management software is readily available and an important tool for business owners, helping to use real data to make informed decisions about their drivers and vehicles that will directly impact the success of their business.

ASDA fleet

photo credit: Wikimedia Commons

What is fleet management?

Fleet management is used to describe a number of ways to assessing usage of your fleet of vehicles. Typically, this is examined to improve the effectiveness of a businesses spend for cost savings. It can encompass a lot of areas, including fuel efficiency and driver behaviour among others, of which different fleet management software will let you track in various combinations.…

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Ways Smaller Businesses Can Run as Efficiently as Larger Companies

While facing tough competition is a part of any business, it can be intimidating when trying to pitch your small business against a corporate giant. In fact, it might seem impossible, especially when you consider that your small business has a limited number of staff and a tight budget, while larger companies can splash the cash and hire staff when needed.

Running efficient small business

However, no matter how small your company, there are a number of ways you can make your business stand out and compete with the biggest corporate companies.

Upgrade Your Technology

One of the best tools that small businesses can utilise is technology, for two major reasons: efficiency and customer reach.…

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How Businesses Can Benefit from CMMS Facility Management Software

CMMS or Computerized Maintenance Management Software (CMMS) is a software tool that allows businesses to manage and track their assets, monitor work orders, control their organizations and perform scheduled maintenance efficiently. CMMS is becoming common in numerous industries for a number of reasons. Let us look at a few benefits that CMMS offers to businesses across the world.

CMMS

7 Benefits of CMMS

1. Track Training Efficiently

Training is a crucial part of every business. However, you have to remember that not everyone will respond with equal pace to the training program. Some will learn quickly and others will need more time to learn.…

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Drug Testing Concerns in the Workplace

Employees have a split differing opinions regarding drug testing. Some might deem it unnecessary and some might view this of greater importance. Since the workplace is the main source of productivity, concerns regarding the drug use of employees should not be taken lightly.

Workplace drug testing

Since every person differs in viewpoints, this entails clashing of opinions. Therefore before anyone argues on its significance, one must be fully educated on its importance.

Here are some must-know benefits and tips that can reaffirm your concerns regarding drug tests:

1. Ensures that employees are drug-free

An employee cannot operate efficiently if they are under the influence of drugs therefore affecting their quality of work.…

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Save your Business Money with a More Efficient Boiler

Fuel is expensive, and the prices only continue to go up. Boiler systems can waste energy for a variety of reasons; older systems are just not as efficient as newer systems, for example. In addition, heat loss is a problem. If your boiler is not efficient, you are going to pay more in fuel each month. However, you don’t simply have to accept this cost as a fact of life. There are things you can do to help the problem.

Boiler system maintenance

Use the following tips to get the most out of the boiler at your facility.

1. Maintenance

Regular boiler servicing and proper maintenance: Like any other appliance, your boiler will wear out with time thus reducing its efficiency.…

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3 Ways Your Small Business Could Be At Risk For Fraud

Fraud is one of those words that can put the fear into even the most confident of businesses. Being a victim of fraud within your small business can be a real kiss of death if you’re not able to rectify any damage done and make up for your losses. So to help your business stay one step ahead of those who’d like to defraud your company, here are three ways in which your small business could be at risk of fraud.

Fraud alert

Unauthenticated Callers

If your business is one of the millions that does any portion of your business over the phone, you could be at risk for fraud in this arena.…

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