7 Ways a Customer Journey Mapping Exercise Can Redefine Your B2B Marketing Plan Next Year

Customer journey mapping is one of the greatest marketing strategies in recent times and something that will certainly continue in the year ahead. But what is customer journey mapping?

Helpful salesperson enhances customer experience

Customer journey mapping is a process that creates a visual representation of what customers experience through their interactions with your business. What’s more, this process is a story of what happens for your customer, from that first point of contact to a sale or outcome.

And that’s just part of the story…

What You Should Know About Customer Journey Mapping

A customer journey map can help your business see things from the perspective of your customers.…

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4 Signs You’re Ready for an Office Space

Is your home office your advantage, or is it preventing your company’s growth?

Home office space

During the early phases of launching your business, your home office is your advantage. It enables you to run as financially lean as possible. This means you can focus your time and your budget on building the company.

However, you will reach a point where the lack of an actual office space/building may be a problem. You may find that you can’t reach the next level without it and it’s now become a disadvantage.

Here are 4 common signs it could be time to make the move. If you already feel like you’re ready to take the plunge, we invite you to read some helpful information about commercial leases to help you prepare for the big move.…

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Back to Basic: All You Need to Know About Call Center Outsourcing

Outsourcing of call centers occurs when a business hires staff from an external customer service organization and manages its call center from a different location. The customer service company recruits and trains its staff in such a situation to manage all customer contact for the company. Subcontracting call center services like tasks related to sales and customer care allows operators to manage several customer requests, including queries, reservations, refunds, from inbound to outbound, from all shapes and sizes of companies.

Call center outsourcing staff

Inbound call center outsourcing helps to deal with messages from customers seeking help in getting product/service information, returns/refunds, making orders/reservations/bookings, dealing with defective products, and inconsistent service.…

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5 Top Tips to Keeping Your Small Business in Good Financial Health

There are many motivations as to why we all start-up and sun our own businesses and no matter if it’s a local mom & pop store or the planet’s largest corporation, one thing we all have in common is the desire to make a profit. Even charities and not for profits need to ensure good financial health, as any surplus after running costs can help further their cause.

Managing small business finances

So the way to do this is to monitor your finances and notice any issues and deal with them promptly.

Regularly Do Your Book-Keeping

The first thing any business should do is not neglect regular book-keeping as this is the main tool to enable you to see how you are performing.…

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Modern Restaurant and Bar Trends That Are Attracting Patrons

With the emergence of food delivery apps, restaurants and bars everywhere have been experiencing a significant decrease in physical patronage. This is not a major concern for your locality’s more established businesses, but for many smaller businesses who are still looking to carve a niche for themselves, it can be tricky knowing how to attract a crowd.

Restaurant setting

Here are a few ways small business owners can reclaim control and effortlessly up their venue’s foot traffic.

1. Your POS system and you

When given a choice between ‘Cash Only’ and ‘Cashless’, the correct answer should always be neither. You want to make sure that your point of sale system (or POS) is able to take payments from absolutely all potential customers.…

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Top 5 Tips for Hiring the Right Candidate

Regardless of how much experience you have in running a business, it’s only normal that you will want to have the best team working for you. Having employees who strive for perfection and go above and beyond their call of duty can help keep your company running successfully and accordingly to plan.

Hiring tips

When hiring new employees, there are various factors to address, so here are the top five tips for hiring the right candidate for your company.

Define the Role Before Hiring

When advertising a position in your business, it’s important that you outline the mandatory duties, skills, and responsibilities that are required from candidates.…

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4 Effective Tips to Leverage Outsourcing and Scale Your Company

Outsourcing has become a universal tool to facilitate business processes so many tech companies around the globe start looking for outsourcing solutions – both nearshore and offshore. If to think in the long-term perspective, outsourcing could be a nice start to implement the scaling strategy of a company.

Business outsourcing

In this article, we’ll try to give useful tips to help IT companies leverage outsourcing to scale their business.

The outsourcing model is about contracting with a service provider to delegate some business functions. As a rule, it’s done either in the near- or offshore to save costs.

Many IT companies look for new outsourcing opportunities in developing East European countries like Ukraine, Romania or Poland.…

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A Complete Guide To Hiring The Perfect Tools For Your Company

It’s prevalently established that tool hire is a better option because it is cost-effective, hassle-free, and provides flexibility to one’s business. But you can’t buy tools from anywhere or everywhere.

Tool hire tips

Therefore, here is the guide for your reference when you are going to hire tools.

What is best for you? Renting or buying?

Before even hitting the road to find your company to hire tools from, you need to be sure whether you wish to purchase or rent. For this, you need to look at your budget, which will help you decide.

If you are low on budget, then it goes without saying that you should rent rather than buying.…

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How to Prepare for a Conference

Are you speaking for the first time at a conference? It’s quite nerve-wracking, isn’t it? The amount of pressure from this one event can feel so overwhelming, especially if you haven’t done it before. Don’t worry, though.

Conference speaking tips

There are three easy things you can do to prepare for a conference so you can deliver your speech eloquently and confidently.

1. Write the speech

You can’t deliver a speech without the actual speech. So sit down and write it before your big conference. You want to write a speech that is both informative and engaging. The last thing you want is for your audience to drift off while you’re presenting on stage.…

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How to Get a Good Work-Life Balance?

The line between work and personal life can often become blurry. In some cases work can and does encroach, becomes an all encompassing thing. Entrepreneurs spend weeks, sometimes months on end attempting to reach the break-even point of their new business. In other cases, bosses may be breathing down your neck, expecting you to be reachable at all hours of the day or night.

Work-life balance

You need to strike a balance in this delicate ecosystem between work and work related matters and your life outside of it. Being “all work and no play” is not only hazardous to your mental and physical health, but can negatively impact relationships.…

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