eCommerce Basics for First Time Entrepreneurs

Many people are finding a new freedom by building online businesses. Being your own boss can be incredibly fulfilling if you are willing to learn and do some hard work. If you are thinking about building a store online, you’ll need to know some basics about eCommerce if you want your business to be successful. Learn about these key principles first.

online shopping

Web Marketing and Traffic

Web traffic simply means the people who visit your website, and no online store can be successful without it. You need to get the word out about your business, and entice people to come take a look.…

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5 Ways Mobile Point-of-Sale Systems are Improving the Retail Experience

A recent study by Yankee Group found that more and more businesses are trading in their traditional cash registers for sleeker mobile point-of-sale systems. It appears that smartphone dongles and iPad POS terminals aren’t just for food trucks or neighborhood boutiques–they’re for businesses of all shapes and sizes.

mobile pos software

In fact retailers seem to have really embraced mobile POS systems this year. According to the Yankee Group survey, 61% of U.S. merchants with over 500 employees have either already deployed mPOS technology or are planning to do so within the next 12 months.

Is it time for your business to follow suit?…

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Crowdsourcing: The Latest BIG Advantage for Small Businesses

You’ve heard of it.

You like the idea.

Maybe you’ve tried it.

Crowdsourcing, though simple to define, can have a very broad range of uses for your small business and for all of humanity in general.

Let’s kick this post off by taking a quick look at what it is and how it got started.

crowd sourcing

How crowdsourcing started and its impact on modern society

The term crowdsourcing is often used to describe the practise of outsourcing tasks on the Internet that you either can’t do, or simply don’t wanna do. In the hum-drum of of our current technological global society, it isn’t hard to see how this very classic term has evolved into what it is today.…

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Boost Your Online PR: Public Relations as Part of Online Marketing Strategy

Public relations should be an essential part of your online marketing arsenal, from the inception of your business. If you haven’t already started marketing yourself and your business through public relations, it’s time to make sure that all other areas of your online marketing plan are firmly in place and then get to work on a public relations plan. Online public relations generally refers to any time you can get your business in front of the (online) media. This sounds really easy, in theory. In reality, getting the attention of the media at large can be difficult.

man doing online press release

Many Different Pieces to the Online Marketing Puzzle

1.

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How to Know When to Go International?

Many companies will make the decision after a few years, that it is time to venture into international markets, whereas some dive in straight away after only a few weeks; but how can either of them know if they are ready to do so?

global market expansion

Many smaller companies do not build an export plan into their original strategy and so it when it does come up, the subject is more as an afterthought. It is really important that companies don’t make the leap into foreign territory without having done the research and preparation needed to be sure that they are completely ready to make the move.…

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Don’t Let Your IT System Become Your Business’ Downfall

Technology is now an integral part of all businesses, no matter what the industry.

Without the right technology, your business is likely to fail, which is why many small business owners are keen to invest in the latest IT systems and electronic devices. This, they assume, will help increase staff productivity, business efficiency and the overall quality of their customers’ experience.

IT system breach

Despite the necessity of having a comprehensive IT system in place, there are problems and issues which your business’ IT presents. There have been many horror stories over the last few years about large companies becoming the victims of hackers; their customers’ private information and business’s sensitive data being accessed by third-parties.…

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Telecommuting: The New Green Business

Telecommuting is becoming increasingly popular, with currently more than 29 million U.S. workers telecommuting at least one day per month. This is a growing trend too, as more companies see the positive impact telecommuting can have on the environment, while helping reduce operating costs and increase productivity for their businesses. This green strategy can also help to improve a company’s brand, and if done properly, can be a great sell to shareholders.

telecommuting

Going Green with Telecommuting

An important benefit to telecommuting is in how it reduces gas usage and helps disseminate rush hour traffic. According to a recent whitepaper compiled by Kate Lister and Tom Harnish, the 29 million workers who are currently telecommuting have been able to save more than 390 million gallons of gas throughout the year.…

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Accounting Tips for New Small Business Owners

In a world driven by information technology, social media, and smartphones, business accounting is a topic that rarely gets much love anymore. Perhaps we all figure there’s a software or an app that’ll do it all for us. While there are plenty of software accounting programs and mobile apps out there, that isn’t what this post is about.

accounting tips

This post is going to detail some really important things you need to know before you set out to start your small business. If you already have a business that’s making money, or you just got started in the last year or two, you can still benefit from the sage advice detailed on this page.…

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5 Brand Awareness Boosts for New Businesses

Brand awareness is an essential part of growing any business. From small local operations to digital brands and services, getting the word out about your brand requires planning and skill to provide maximum benefit. These five brand awareness boosts offer benefits to new businesses without requiring significant time or monetary investments.

raising brand awareness

1. Build a Web Presence

With the rise in popularity of mobile web browsing, social media and other online platforms, building a web presence for your business is a crucial part of brand awareness. The best platforms will vary depending on your industry or market.

Possible web presence options include:

  • Social Media
  • Brand Website
  • Blogs
  • Newsletters
  • Video Marketing
  • Forums and Discussion Groups

Each of these platforms offers distinct benefits and best practices.…

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Should Employees be Allowed to Use Social Media?

Since social media hit the front page almost a decade ago many employers have debated allowing employees’ full social media access. Nowadays many companies even have social media policies governing the ways that an employee can access social media in the work environment and whether they can at all.

facebooking at work

For a lot of businesses the idea of social media at work is about a line. Unlike telephone use, where the odd personal call is generally okay, social media use is a little more covert – that doesn’t mean it can’t be tracked. This means that there has to be a balance and respect between the employer and the employee.…

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