Digital Marketing for Beginners: 5 Things You Should Know Before Entering This Line of Business

Digital marketing is something virtually every business needs. That fact alone provides good job security, but this hasn’t gone unnoticed by many others hoping to enter the field. If you want to be able to compete and secure a position as a digital marketer, there’s a great deal to know. These five facts can help get you started.

Digital marketer working

1. The importance of video

Because most of the population is exposed to digital marketing, you have to figure that a great deal of them are doing so at time when they’re not interested in reading copy. Don’t rest on words, and don’t assume that photos will get the job done, either.…

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7 Trending Website Elements You Must Know

To make a trending website you have to keep on updating it. And for that, you have to focus on the part that hooks your users; the design. A new design can make your website a leading giant in its field. Sticking with the “same old, same old” because it works is like being the kid in school who wears the same clothes every day — they’re never popular for the reason most of us would like to be, right?

Web layout design

Whether you’re using professional tools or free website builders, hiring a web designer or DIY, you need to know what works and what doesn’t.…

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How an Organic Search Campaign can Take Your Website to the Next Level

Your online success is a function of many factors. One of such factors is relevance. Do you deliver the product or information that the market demands?

Organic search tips

But relevance is one thing that many websites can target, especially that there are keyword search tools around that help content creators choose the right topics. There is still a need to rise above the noise, and there is no better way to do this than to aggressively promote your page or website.

Google offers pay-per-click (PPC) options. In this method, you specify which keywords you want to target. You then create a short ad that bears a link to your page.…

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How to Use Storytelling to Raise Conversion Rates

Many experts agree that telling your business’ story to customers helps them learn more about you and make you more personable. However, several marketing studies show that customers are not only more likely to ‘buy’ what you are selling if you attach a story to that item.

Indeed, storytelling has proven effective at improving marketing strategies, for everything from boosting purchase cost and rate to increasing conversion rate.

use story telling to increase sales

Need some proof? Sure – you don’t have to purchase research paper on the topic; just try google it. For example, a study by Origin tested a group of 3,000 consumers by presenting each with a different product page for a bottle of wine; one that contained the typical product description with notes of flavor and a second that told the story of the winemaker who produced the bottle.…

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Sophisticated Simplicity – 3 Businesses That Excel With Everyday Products

The world seems to get more mind-boggling by the minute.

And as we’re bombarded with info on Bitcoin, AI and complex computing algorithms, it’s easy to forget that it’s often the simplest ideas, developed to make life more stress-free, that stand the test of time.

Jack Russell and his toilet paper rolls

But a lot of smart thinking powers the popular, practical and straightforward products we use in homes and offices.

So it’s worth digging a little deeper into this sophisticated simplicity by looking at three businesses that excel with everyday products.

1. Numatic International Ltd

Vacuum cleaner brand Numatic International Ltd might not ring any immediate bells — but there’s a good chance you’ll recognise Henry the Hoover.…

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Who You Gonna Call? Essential Services UK Startups Should Use

In many ways, starting and growing a business is a lot like hitting puberty. Decisions get made erratically, unexpected periods of growth and change take place, you’ll often find yourself getting angry for no reason, and will often need to depend on others as you fight your way through unknown territory. But, you aren’t a stroppy teenager (unless you’re a teen wunderkind reading this, in which case we apologise). As an adult running a business, you have a sense of perspective teenagers do not.

Essential services for startups

And, unlike being a full of teenage hormones, you should have a huge range of contacts to keep you afloat when it looks like your new UK-based business venture is turning sour.…

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5 Ways to Promote a Healthy Work-Life Balance in Your Small Business

When it comes to maintaining a healthy work-life balance, startups are leading the charge. In fact, thinking like a startup is one of the best ways to attract top talent and keep them happy. From flexible work hours to company retreats, 53% of surveyed employees say job perks offer a better quality of life both in the office and outside of it.

Work-life balance

Keeping employees engaged and happy in their jobs is key to success, especially in a highly efficient, small team. If you’re considering implementing more perks to excite employees, here are some tips from other small business CEOs and managers who introduced new strategies to help their employees maintain a healthier work-life balance.…

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4 Business Factors Concerning Employees

You might be tempted to think that your product or service is the essential backbone of your business. However, you could be missing a critical factor in creating a better culture of success. And that factor is your employees! Without the right people working for you in the right way, the rest of your business can very quickly start to lose meaning and financial solubility.

Busy employees

Several factors come to mind right away. How good is your employee turnover rate? Are your workers generally happy and satisfied with their jobs? What’s the workplace energy feel like on a daily basis? And, are there open feedback lines for employees to talk about the good and bad aspects of their workdays?…

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CEO Interview: Ofer Tirosh, Tomedes Translation Agency

Ofer Tirosh has been running a successful, global translation agency – Tomedes – for over ten years. Today, he has taken time out of his busy schedule to share his experience with SMBCEO readers.

Translation service

1. When did you set up Tomedes and why?

I established Tomedes back in 2007. I had previously worked for several global companies and had noticed a gap in the market for high quality translation and localization services. At the time, the existing solutions for large companies’ translation needs were archaic and out of sync with the diversified and challenging localization needs of organizations in the today’s digital world.…

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How Police Officers Keep Businesses Safe

Businesses need to be safe and secure in order to properly serve their customers, and protect employees from harm. Many have registers full of cash, and other expensive items like computers and other valuable equipment. It’s vital that businesses are protected from thieves, burglars, and other criminals. Thankfully, we have law enforcement agencies which provide trained police officers to safeguard these businesses and maintain order.

Police help keep businesses safe

Officers make an effort to introduce themselves personally around the neighborhoods they patrol. You’ll often see them dropping by local shops and restaurants to say hello, grab a coffee, and chat with the folks working there.…

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