4 Ways to Optimize Your Business Landing Pages

Business landing pages need to pop. Consumers and clients are very picky, and who can blame them when there are so many options at their disposal? Statistics show that 81% of shoppers do research online before making a purchase, 22% of businesses are happy with their conversion rates, and 72% of consumers who did a local search visited a store that was within 5 miles of their location.

These are impressive statistics, and one that really sticks out is that 78% of businesses aren’t happy with conversion rates.

Landing page optimization

It’s time to break away from this trend and make small changes to your landing page that can have a major impact on your sales.…

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4 Skills to Master for Improving Business Processes

Business owners often look for ways their companies can improve. After all, nothing is ever perfect and the more your company evolves, the more likely it is you’ll succeed long-term. Fortunately, improving your business doesn’t mean you have to make drastic changes. There are small skills everyone in your company can learn to help improve your business processes. Start by focusing on these often-overlooked business skills.

Developing business skills

1. Problem-Solving Skills

Problem-solving skills are essential to every business, but it’s not something that comes naturally to everyone. Consider offering a Six Sigma certification program to your employees to help them improve their problem-solving skills.…

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The Rise of Do-It-Yourself Home Business Security

Running a home business? If so, then home security is even more important for you. Not only protecting your personal well-being, but you also need to protect your business’ continuity.  Indeed, it’s essential for peace of mind. It doesn’t matter if you live in a normally safe neighborhood. Unwanted, nefarious intrusions can happen anywhere, at any time.

Business premise security padlock

For a long time, folks have been relying on security companies to guarantee their protection. However, many people are now finding it better to find their own ways of securing their home business. Here are some ways you can perform DIY home security.

Secure the Exterior of Your House

The outside of your house is what a criminal is going to use to determine whether it’s worth breaking into.…

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Tips on How to Make Your Small Business Stand Apart From the Rest

Owning your own small business has many benefits, but they are benefits only awarded to the few willing to put in the work to receive them. With seemingly so many willing to at least attempt the feat, it is difficult to make your business stand apart from the rest in a beneficial way.

Shop owners

It’s rather easy to grab the spotlight for failure. It happens every day. With that in mind, below are a few ways you can build a solid foundation for years of dedicated customers and progressively growing profits.

Advertisement

Have you ever attempted to get the word out about a yard sale, church function, or a benefit for a friend or service?…

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4 Reasons Your Business Might Need a Consultant

Managing a business comes with great responsibility, and CEOs can often feel like the responsibility of a whole company is resting firmly on their shoulders. There are times when a consultant can help carry some of that weight, whether that’s launching and marketing a new product or progressing your business through a specific stage of development.

Business consulting

But consultants can help businesses in many ways and do so much more than just lending a strong and steady hand. Here are four reasons your company might need one.

1. You need specific skills

Often as a CEO, you’ll need someone for your business with a set of specific skills.…

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Top SEO Techniques and Strategies for 2018 (Infographic)

SEO continues to play a critical role in the marketing industry. Currently, nearly all consumers are using the various search engines to look for product information. Marketers have no otherwise but to look for better ways of marketing their products online. The competitive advantage of any store will now be achieved through the available online platforms.

SEO 2018

Entrepreneurs need to be keen while choosing the best SEO strategies to use for their online marketing campaigns. First, the strategy you choose should be industry specific. You need to get to clients where they are found most. Clients can be categorized depending on their demographics and the kind of products you are using.…

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Top 3 Trends in Freelance Work

Freelance jobs are bigger than ever now that technology and remote, or work-from-home, jobs are becoming increasingly popular in the workforce. And no, freelance work isn’t just for Millennials. In fact, nearly 40 percent of the workforce in the United States today is made of up freelancers!

Happy freelancer

Let’s take a look at some of the top trends in the freelance economy and their impact on both freelancers and freelance employers.

Freelance Work is Appealing

Freelance work has become so popular since it’s appealing to both employers and employees. Employers can hire freelancers to work on a per-project basis, short-term or sometimes even long-term contracts.…

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Things Every Business Owner Should Know About Hackers: A Crash Course in Keeping Your Company’s Data Safe

Hacker-proof

If you ask a group of people what they think of when you say the word “hacker,” you’ll probably get a lot of different answers. Over the years, our understanding of hackers and hacking has shifted. During the computer boom of the 80s, hackers were high-tech spies. Today, we imagine hackers as everything from burglars to vandals to inventors. But what do you as a business owner need to know about hacking to keep your company’s sensitive information safe?

Well, for starters:

  • The who, what, and why of hacking
  • Best practices for keeping your business’s data secure
  • How “good hackers” can help protect your from cybersecurity threats
Hacker

While most of us have heard of hacking, the real definition of the term might surprise you.

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How to Start Your Own Online Business

The Internet has leveled the playing field for all and makes it much easier for anyone to start their own online business. But where do you start?

Online business owner

Your Business Plan

If you have made the decision to start an online business, you probably already have a business idea but will need to do some research to access the viability of your idea. Some important areas of research are:

  • Is there a need for your product or service?
  • Who is your target market?
  • Who are your competitors?
  • What makes your business different than your competitors?

It is better to do your research before embarking on launching a business so that you don’t spend your time and money on a business idea that won’t be successful.…

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Implementing Facilities Management Successfully in 7 Steps

Handling the management and maintenance of facility operations is a mammoth task. Thanks to facilities management software like CMMS, the face of facilities management has changed significantly and the overall performance of maintenance departments has enhanced.

Businesswomen using CMMS

Here are 7 steps to successfully implementing facilities management.

1. Effectively Manage Spare Parts Inventory

Start by managing the spare parts inventory. Imagine not finding a critical part when you need it urgently. Not only will it delay your processes but there will be wastage of time and money. When the maintenance unit is well organized, the maintenance supervisors can easily locate the parts needed at any time, at any location.…

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