Is High-Quality Video Production a Critical Factor in Advertising?

Do companies really need to spend hundreds of thousands of dollars on production to create quality videos for advertising? Furthermore, does a more expensive advertisement actually provide a greater return? As a software company designed to help companies grow using video, the team here at Wistia had to find out.

Video production crew

So, we decided to perform an experiment: We commissioned an ad agency to create three ads, for the same product, with budgets of $1,000, $10,000 and $100,000. Thus, the One, Ten, One Hundred campaign and docuseries was born.

One, Ten, One Hundred takes a good hard look at the impact different budgets have on production quality; this campaign ended up being a huge creative challenge—and a lot of fun!…

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Advertise Without Breaking the Bank

You’ve got a great product or service. You’ve also secured investments time and time again to make sure you have the inventory to meet demand… but where’s the demand? You know it’s there if people only knew your product or service was available! Let’s be honest, it’s hard to create effective advertising for small business…or is it?

Advertising lady with megaphone

Not only can you do great marketing on a tight budget, but you can create more bang for your buck than you ever imagined!

Social media is a great place to start. Low-budget marketing works on social media sites like Facebook because you can deliver highly-targeted ads to the audience that buys.…

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