POSTS TAGGED : advertising

Role of Grocery Store Advertisement in Promoting Your Brand

Getting consumers’ attention is becoming more complex and expensive nowadays! As they get tired of seeing advertisements all over the internet. Have you tried offline methods? You can explore a new opportunity through grocery store advertising if you still need to.

Grocery shopping

Grocery Store Advertising is a reliable, adaptable, and economical option with a much better return on investment. For new brands and businesses, entering the market is a huge accomplishment. Supermarket advertising is effective in bringing in new customers.

In-store marketing has a wide range of effectiveness and potential. Studies have shown that many purchases are made in stores, in addition to the fact that people find them refreshing.…

Continue reading →

How To Choose The Right Advertising Method For Your Business

The nature of advertising is that it is always a gamble; no matter how and where you advertise your business, you can never be certain that anyone will actually buy anything from it. Therefore, the trick is to utilize advertising methods that should tip the scales more in your favor.

OOH advertising

Your first instinct might be to consider mediums like print, television, radio and, of course, online. However, it would be more effective for you to start with the question of where your brand should advertise…

Where are your customers?

More to the point, where are they likely to be when they want to purchase something your company offers?…

Continue reading →

Getting into Car Wrap Advertising: What You Need to Know

Finding innovative methods to advertise your local business and attract new customers can often feel like an uphill climb.

How can you go about finding an affordable way to stimulate the curiosity of people that have never done business with you before, reminding past customers that there are new reasons for them to re-engage with your company?

Car wrapped with ads

photo credit: Sacramento BBB / Flickr

Has automating your online marketing strategy something that you have already checked off of your to-do list, and you are looking for a way to drum up some business with people offline, in the real world?

Maybe it is time to take a serious look at using car wrap advertising, especially with the weather getting better and more people spending time outdoors?…

Continue reading →

Key Takeaways From 5 of the Most Successful Ad Campaigns of All Time

Conceptualizing and strategizing a promotional campaign is easily the most exciting, yet nerve-wracking part of raising brand awareness. Thousands of marketing campaigns get launched all around the world every year, but only a small fraction sticks the landing in creating unforgettable ads that cement the legacy of the brands they’re promoting.

Apple commercial 1984 (Anya Major)

Apple iconic commercial 1984

To increase your chances of coming up with high-impact ads that would stand the test of time, we have compiled lessons from some of the most enduring and successful ad campaigns of all time.

…

Continue reading →

Why Brand Safety Must Be Addressed in Your Digital Marketing Plan

Business owners put great effort into establishing and building their brand image. From the initial decision of what to name the company to the advertising strategy, all decisions help create an image that consumers associate with a brand.

Brand image safety

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently.” – Warren Buffett

Mr. Buffett is spot on in his observation regarding how quickly hard work can be ruined. Brand safety, or lack thereof, is an ever-present risk in today’s digital marketing world. Business owners who engage in digital advertising must ensure that their team and agency, if applicable, keep brand safety top of mind throughout the campaign.…

Continue reading →

5 Ways to Get Free Business Advertising

The question has been asked by many people and businesses – How to get free advertising for your business?

Luckily, there are a lot of free ways you can advertise your business. Please note that it’s recommended you do this even if you’re already doing paid advertising. Free advertising can still be good advertising if you’re doing it properly.

Free business advertising

Here are 5 ways to get free business advertising.

1. Utilize Social Media

You probably already use social media for your personal needs and you know it’s free. It’s also free to create an account for your business, a page, a group, and more.…

Continue reading →

Is High-Quality Video Production a Critical Factor in Advertising?

Do companies really need to spend hundreds of thousands of dollars on production to create quality videos for advertising? Furthermore, does a more expensive advertisement actually provide a greater return? As a software company designed to help companies grow using video, the team here at Wistia had to find out.

Video production crew

So, we decided to perform an experiment: We commissioned an ad agency to create three ads, for the same product, with budgets of $1,000, $10,000 and $100,000. Thus, the One, Ten, One Hundred campaign and docuseries was born.

One, Ten, One Hundred takes a good hard look at the impact different budgets have on production quality; this campaign ended up being a huge creative challenge—and a lot of fun!…

Continue reading →

Advertise Without Breaking the Bank

You’ve got a great product or service. You’ve also secured investments time and time again to make sure you have the inventory to meet demand… but where’s the demand? You know it’s there if people only knew your product or service was available! Let’s be honest, it’s hard to create effective advertising for small business…or is it?

Advertising lady with megaphone

Not only can you do great marketing on a tight budget, but you can create more bang for your buck than you ever imagined!

Social media is a great place to start. Low-budget marketing works on social media sites like Facebook because you can deliver highly-targeted ads to the audience that buys.…

Continue reading →