Thriving in the Shadows of Big Business: Smart Strategies for SME Success

When you’re a small company, your best customers are sometimes large brands. Large companies have deep pockets and the ability to place huge, ongoing, orders. Here’s how to attract their business and keep them happy.

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Have a Crystal Clear Value Proposition

You’ll never get business deals with large companies if you don’t have a firm and crystal clear value proposition. Most companies don’t know how to formulate one, so here’s how to do it. First, think of an action statement that separates you from everyone else in the marketplace. Then, write that out and use it as your value proposition.

So, for example, if you offered dry cleaning services, you might say something like, “We clean suits for CEOs who need to look immaculate.” It’s hard to set yourself apart from the competition when you’re in dry cleaning, but this is a good start.…

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