4 Steps to Reinvigorating Your Content Marketing in 2020

“Starting is easy; persistence is an art.” It’s an old German proverb, but one that fully encapsulates what often occurs with content marketing today. You start out publishing one piece after another — maybe daily, weekly, whatever. Then, the tides slowly turn, and the frequency lessens so much that you’re lucky if you put out content once a month. Come the second year of the endeavor, you find yourself unfortunately having abandoned it altogether.

Get started with content marketing

Content marketing works best when there’s a consistent cadence. If you can produce content on a regular basis, the effort will likely be three times more effective than some random ad.…

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Here’s What You Need to Know About Content Syndication & How to Get Started

Content syndication is a great way for business owners and/or bloggers to capitalize on audiences that other publishers have already built. With this strategy, you can benefit from additional opportunities, and even sales.

Content syndication tips

If you want to establish thought leadership in your niche, you need as many eyes on your content as possible. With content syndication, you can achieve this. Here’s what you need to know:

What is Content Syndication?

One of the first things you’ll need to know is what exactly content syndication is. Content syndication is a method where content that you’ve created is pushed to other sites as well.…

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4 Misconceptions About Content Marketing You Need To Know

The concept of content marketing is in a constant state of evolution. Content marketers are regularly working to strive for perfection in this field, however, it’s a long term process. But currently, many misconceptions and false statements are being promoted regarding content marketing. This prevents other people from attaining success in using content marketing to promote businesses.

Content is king

Thus, mentioned down below are four common misconceptions about content marketing.

1. Content marketing is digital

Content marketing has a long history and for centuries people involved in business have been marketing with content without giving it a particular term. Even before the introduction of the internet, content marketing used to prevail and included conferences, lectures, seminars, industry reports, customer newspapers, specialized magazines, workshops, etc.…

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6 Tips for Using Video as Part of Your Content Marketing

Video should be an essential part of content marketing for any business that wants to enhance its reputation, and grow its customer base, online. It’s the best way of communicating with potential customers directly and showing them how the business relates to their lives.

Creating video marketing content

You can choose to create your own marketing videos, or hire a professional to do the work for you. Whichever option you choose, you need to think carefully about how you can best get results from the content you produce. For instance, you may want to use video conversion so that you can include historical content and, tell a story up to the present day.…

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5 Actionable Techniques to Improve your Outcomes with Content Marketing

Content marketing has captured a lot of attention these days. It has become one of the most notable digital marketing strategies used nowadays and for good reason.

Content marketing techniques

There are different forms of content that can be published and it costs only a fraction of other marketing methods. In addition, the conversion rates that marketers see through content marketing are six times higher than that of traditional marketing. Therefore, using content marketing has become crucial nowadays. However, the benefits can only be reaped if it is used in the right way. The content you create should be interesting and engaging to give you the results you want.…

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Adopt These 4 Tactics to Diversify Your Content Marketing Strategy

Content marketing has never been as simple as writing a blog post and walking away.

This rings true whether you’re content marketing for leads, SEO or a combination of both.

A strong content strategy is a diverse one, plain and simple. Given how much content is changing in terms of how much is being shared, how we’re consuming information and the competitive nature of marketing in general, change is simply part of the game.

Content marketing strategy

From your blog content to social media posts and everything in-between, consider the following four ways to diversify your content strategy to keep up with the times.…

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Expanding The Effectiveness Of Your Content Marketing

A Small Seed Makes A Great Tree

Content marketing represents an increasingly profitable forward investment. With each piece of content you create, you essentially carve out a niche of digital real estate. That digital real estate will very likely remain on the internet forever. Even if the site it is initially posted on is taken down, there are archival efforts in place which will yet retain the data and that’s why you have to keep an eye on optimizing your pages from the very beginning.

Content marketing is like a growing tree

When you continuously produce content, it’s kind of like using a pen to fill in empty space in a coloring book.…

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3 Content Marketing Strategies Businesses Can Leverage Today

Content marketing is the ideal fit for large enterprise businesses and small mom-and-pop stores. Content marketing can fit into any budget, and if you do the work yourself, this budget can be nonexistent in many cases.

Content marketing

Leveraging content marketing is essential for growth, but how can you incorporate this form of marketing into the mix? Avoid the big strategies that the Fortune 500 companies are engaging in and go a different route.

Our friends at Principality Plastics shared the strategies that have helped the company in increasing revenue, lowering their marketing budget and accelerating growth, outlined below.

1. Leverage Influencer Marketing

Influencer marketing is huge, but don’t expect to hire Kim Kardashian or Selena Gomez – their reach is worth over $500,000 for a single post.…

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Evergreen Content Marketing Strategies That Still Work in 2017

A lot of posts online define evergreen content marketing, but they don’t really offer any real strategies to use. Evergreen marketing at its core simply means using strategies that won’t go stale quickly.

Evergreen content marketing strategies 2017

This excludes pretty much all forms of popular marketing methods such as email blasts, social media posts, trending topics, news, PPC, and promotions/sales gimmicks where prices/products can change or an influencer may lose their relevance with the market (ie., “You Can Get This Right Now For Just $19.97!” or “Kanye West Says Our Vodka is the Best!”).

Evergreen, just like the type of tree, lasts through the ages.…

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How Content Marketing Can Reach Targeted Customers

Despite continued reports of its death, content marketing is alive and well and remains one of the most effective ways to reach your target audience. Types and modes of delivery continue to evolve, spurred on by changes in the way consumers engage with brands, but the concept remains the same. Researching your audience, identifying an ideal market and delivering the content they want when they need it influences purchase decisions and builds brand loyalty.

Content strategy

To target your content to the consumers with the most interest in your products and services, consider these best practices as you plan your online marketing strategy.…

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