POSTS TAGGED : content marketing

Here’s Everything You Need To Know About Fractional Directors

Content is king when it comes to digital marketing for businesses. And it is undoubtedly even more important for small businesses. This is because smaller businesses frequently lack the marketing resources that larger businesses do, and content marketing offers some of the highest total returns on investment (ROI). Additionally, it is a long-term tactic that can continue to pay off for a very long time after it is implemented.

Fractional Content Director (FCD)

Most large businesses have marketing directors, CMOs, and Vice Presidents as a part of their internal marketing team. However, small firms lack the resources to hire a team of experienced and expert internal marketing talent.…

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6 Content Marketing Goals You Should Set Today

Why do you need to have content marketing goals? Simple! Without goals, your content marketing is a futile exercise that will not provide you with any results. See, the reason why everyone is focusing on content marketing is that traditional advertising is waning.

Content marketer

photo credit: Rawpixel

People hardly listen to the radio or watch ads on TV. Streaming platforms do not have third-party ads. Thus, content marketing can offer businesses a way to inform people about their product and encourage them to buy it.

However, this will only work when your business goals align with content marketing. If you write educational and fascinating content but it does not have any relevant business goal, it will not work.…

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Good Reasons Why Your Business Should Use Content Marketing

Content marketing can change a businesses online presence and make a company. If you’re interested then read these digital marketing tips to ensure your business is making the most out of content marketing.

Content marketing specialist

1. Content Marketing Helps Building Brand Awareness

Content marketing is your ultimate weapon in the fight for building brand awareness to your target demographics at affordable costs. If you were to build brand awareness using PR or advertising, you’d have to spend a small fortune to make your efforts matter. Also, word-of-mouth advertising that used to work so well in the past seems to have very little to no effect these days, when access to information is widespread and readily available.…

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Why Visual Content Is So Important for Your Content Marketing Strategy

For more than a decade, content marketing has been one of the most popular online marketing strategies. It’s useful for its accessibility, its high return on investment (ROI), and its penchant for long-term development.

Creating visual content

These days, content marketers are increasingly turning their attention to visual content, including photos, videos, and infographics. But what is it that makes visual content so powerful? And how can you harness the power of visual content marketing for your strategy?

What Is Visual Content?

What exactly is visual content? Visual content is any content that can be accessed and absorbed through a visual component. Rather than reading words on a screen or listening to audio, a consumer can simply look at a photo, illustration, or video.…

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10 Tips to Craft Rockstar Email Marketing Content

If you’ve been trying to tap into successful email marketing for some time without the desired results, it could be down to a number of factors. Nailing email marketing techniques require the backing of science and is often considered an art. One of the most important parts of hitting that sweet spot is crafting excellent content.

Email marketing content strategy

Fortunately, we’re here to help you with our top 10 tips to improve your email marketing with great copy.

1. Reel them in with an engaging subject

One of the first places to begin when attempting to improve your email marketing effectiveness is to start at the subject.…

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How to Stay on Top of Social Media-related Tasks

Regardless of the type of business you run, you must keep in touch with your customers. Doing so helps you to build a stronger relationship with them. It also makes your brand more memorable and helps you to learn more about your customers.

Connecting with customers on social media

Social media is an excellent way to do exactly that. Plus, you can also use it to let your customers know about new products and services or special deals.

The only problem is that producing and posting enough social media content to keep your customers engaged is a time suck. It is one of those jobs that inevitably gets pushed down the to-do list.…

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Why Content Marketing Can Level Up Your Beauty Business

The beauty industry is rooted in appearances, dedicated to helping customers develop skincare rituals and stunning makeup looks, and this is what helps it to sell products. You might not buy a lipstick or eyeshadow palette if you haven’t seen what it looks like when applied, and demonstrating products in this way is most easily achieved by employing a content marketing strategy.

Content marketing in beauty business

This generally comprises blogs, videos and social media updates, but for beauty businesses, makeup tutorials, photographs and how-to guides are all essential ways to get your brand’s benefits across.…

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4 Steps to Reinvigorating Your Content Marketing in 2020

“Starting is easy; persistence is an art.” It’s an old German proverb, but one that fully encapsulates what often occurs with content marketing today. You start out publishing one piece after another — maybe daily, weekly, whatever. Then, the tides slowly turn, and the frequency lessens so much that you’re lucky if you put out content once a month. Come the second year of the endeavor, you find yourself unfortunately having abandoned it altogether.

Get started with content marketing

Content marketing works best when there’s a consistent cadence. If you can produce content on a regular basis, the effort will likely be three times more effective than some random ad.…

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Here’s What You Need to Know About Content Syndication & How to Get Started

Content syndication is a great way for business owners and/or bloggers to capitalize on audiences that other publishers have already built. With this strategy, you can benefit from additional opportunities, and even sales.

Content syndication tips

If you want to establish thought leadership in your niche, you need as many eyes on your content as possible. With content syndication, you can achieve this. Here’s what you need to know:

What is Content Syndication?

One of the first things you’ll need to know is what exactly content syndication is. Content syndication is a method where content that you’ve created is pushed to other sites as well.…

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4 Misconceptions About Content Marketing You Need To Know

The concept of content marketing is in a constant state of evolution. Content marketers are regularly working to strive for perfection in this field, however, it’s a long term process. But currently, many misconceptions and false statements are being promoted regarding content marketing. This prevents other people from attaining success in using content marketing to promote businesses.

Content is king

Thus, mentioned down below are four common misconceptions about content marketing.

1. Content marketing is digital

Content marketing has a long history and for centuries people involved in business have been marketing with content without giving it a particular term. Even before the introduction of the internet, content marketing used to prevail and included conferences, lectures, seminars, industry reports, customer newspapers, specialized magazines, workshops, etc.…

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