The benefits of conversion rate optimization for online retailers may not initially seem clear. Yet, with every other aspect of operating your online business, one thing is for sure. You want to ensure every person that visits your store is getting the type of experience they expect that encourages them to make a purchase or take some action.
That’s why conversion rate optimization does. It is the ratio of the total number of visitors to your website to the number of visitors that take some type of action you desire, such as making a purchase.
Here’s why it is so important.…Continue reading