Understanding and compassion. These are two traits that most customers crave from the brands they prefer. According to a recent Wunderman study discussed in the Adobe Experience Cloud Blog, nearly eight out of ten buyers want companies to care about them. While making your buyers feel cared for throughout their shopping journey is important, it’s especially critical when they’re unhappy. This is where AI can greatly help you and your team members.
AI products, such as CRM platforms or niche plug-in solutions, can make it easier for your brand agents to resolve customers’ concerns quickly without losing the personal touch. The reason is simple: AI can rapidly handle any processes that can be automated.…
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While the dawn of the internet has brought us e-commerce and a brand new channel to market, it has also empowered the consumer in an unprecedented way. Websites like Trip Advisor and Review Centre have given unhappy customers a very public platform on which to vent their spleen about any perceived injustice and this can have business owners running for cover.
For a new small business owner who is seeking to grow his or her business, brand reputation is an important consideration to keep in mind, which is why any negative press about the business can be detrimental to its success. All it takes is one unhappy client or associate, the lightning-fast pace of the internet, and a negative blog post to derail even the best laid plans.
Some people you just can’t please. At least, that’s the truism my grandpa used to say to me. Clearly, grandpa didn’t run a small business. While some people are harder to make happy than others, as a CEO of a small business you can’t just write off difficult clients, unless of course you don’t mind taking a hit in your business.
