Understanding and compassion. These are two traits that most customers crave from the brands they prefer. According to a recent Wunderman study discussed in the Adobe Experience Cloud Blog, nearly eight out of ten buyers want companies to care about them. While making your buyers feel cared for throughout their shopping journey is important, it’s especially critical when they’re unhappy. This is where AI can greatly help you and your team members.
AI products, such as CRM platforms or niche plug-in solutions, can make it easier for your brand agents to resolve customers’ concerns quickly without losing the personal touch. The reason is simple: AI can rapidly handle any processes that can be automated.…Continue reading