Why Customer Service is So Important in E-commerce

When establishing an online store, you may not be thinking about the importance of customer service – after all, you won’t be seeing anyone face to face. However, it’s still crucial you’re communicating with those who do business with you, and here’s just a few reasons why.

Online customer service

You’ll keep them coming back

One of the most important things to ensure you’re practicing within your business is relationship building with customers. It’s absolutely vital – you want these customers to keep coming back, and existing customers are much more likely to buy from you than new customers would be.

By building these relationships, you’re letting the customer know just how trustworthy and reliable you are as a business.…

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What You Need to Know about Magento vs. Shopify

Magento and Shopify are undoubtedly among the most popular ecommerce platforms for medium and large enterprises alike. Small businesses are also present on both platforms, although they usually operate with smaller budgets and thus have different requirements from an ecommerce solution.

Magento vs. Shopify

We’ll start with some market fundamentals to show you the broader picture and will then compare those Magento and Shopify properties that matter most for both large and small business users.

Magento and Shopify: Essential Market Indicators

Market research and statistics by BuiltWith show that both platforms enjoy high popularity among online businesses. Some 310,000 websites out of 371,000,000 ones on the entire Internet are using Shopify, while 244,000 are adopting Magento as an ecommerce solution.…

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DDoS Damage: Why Ecommerce Sites Are So Vulnerable, And What Can Be Done

When it comes to the bad things in life there are degrees of awfulness. For instance, falling down a flight of stairs is bad. Falling down a flight of stairs in front of an important potential business partner who does not seem interested in signing on the dotted line just because someone is pitifully holding an ice pack to his or her face is worse. Life is fascinating like that.

DDoS attacks

With DDoS attacks, there are a number of factors that contribute to an attack’s awfulness – size, duration, attack type – but one of the big ones actually has little to do with the attack itself and everything to do with the target.…

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Price Optimization is a Must for Online Retailers: Here’s Why

The speed of change in technology and business is rapidly increasing. Those who are unable to ride the waves of change risk falling far behind their competitors. E-Commerce businesses are always seeing new trends come and go as the online retail landscape continues to shift. Some of these trends are short-lived, while others permanently affect how you should be doing business.

Price optimization strategies for eCommerce

Pricing Optimization Strategies Predict Trends

Dynamic pricing and price optimization are at the core of essential and long term trends.

They consist of pricing strategies that a company uses to take advantage of what consumers are willing to spend, when they spend the most, and their usual buying habits.…

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Crossborder Ecommerce GMV Expected to Grow at 25 Percent Through 2020, per DHL

Online merchants positioned to sell internationally are poised to see considerable growth, according to a study just released by international express services provider DHL. Entitled “The 21st Century Spice Trade: A Guide to the Cross-Border E-Commerce Opportunity”, the report highlights significant growth opportunities for retailers and manufacturers with international ecommerce platforms.

Online shopping

Among the key findings of the report, cross-border ecommerce gross merchandise volume is expected to grow at the rate of 25 percent through 2020. This represents an increase from $300 billion in 2015 to $900 billion by 2020.

An expanding class of cross-border shoppers is driving this growth as they are increasingly being drawn to the ready attainability of products they can’t find on store shelves where they live.…

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5 Plus Tactics to Scale Your Online Store

The future of online shopping is very bright indeed. It’s believed that global ecommerce sales will exceed $2 trillion in 2017. Of the some 20 million online stores that are now considered to be actively selling products and services worldwide, it’s believed there are only a paltry 650,000 that make more than a thousand bucks a year.

Online shop

Depending on your outlook, maybe those few who do make money are lucky. That’s very unlikely though. The smarter bet is that far too many people started their site in the hopes of a passive money making venture, then soon realized there was a lot of actual thought and work that goes into maintaining a successful online storefront.…

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4 Can’t Miss Plugins for Ecommerce Entrepreneurs

Whether you’re already running an ecommerce website or just beginning to build your first online store, it can be frighteningly easy to be inundated by the amount of plugins available for your website. Finding the best plugins for your website is absolutely critical, because having too many plugins can represent an increased security risk for your website, and having too many plugins can slow down your website dramatically.

eCommerce site

photo credit: Flickr

We’ve scoured through many of the top plugins for ecommerce websites so that you don’t have to, and will present here our top picks for ecommerce entrepreneurs. Sure, there are more plugins out there in the sea, and plenty of them add value: but if you want to be absolutely certain that your website has a strong start, these plugins are absolutely essential.…

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3 Tips for Picking a Theme For Your Ecommerce Website

For an ecommerce website, there are a lot more moving pieces to worry about logistically than with just a basic website. One of these components is that of the functionality of the business-end of your site. Without properly promoting your business and allowing for products or services to be purchased, your ecommerce website really isn’t fulfilling its purpose.

Fashion ecommerce site design

So to help you ensure that your ecommerce website can do exactly what your business needs, here are three tips for picking the right theme for your website to prosper.

Choose Functionality Over Flash

Although having a good looking website is important for marketing and branding purposes, if your visitors can’t use your website for their desired purpose, the look and feel of the site is really a moot point.…

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How To Determine the Best E-Commerce Logistics Solution

Running an ecommerce business is difficult, and many ventures fail because they didn’t have the proper logistics or management solutions in place to run the business smoothly.

Amazon boxes

photo credit: thisisbossi / Flickr

It’s not uncommon for ecommerce business owners to be afraid of the unknown: outsourcing your company’s supply chain can seem scary at first. You may be worried that you won’t have enough control, there could be too many unknowns, or that you don’t want to go through the struggle of finding the right logistics company (especially if you have no firsthand experience).

Before you begin your search, consider the benefits of an ecommerce logistics solution.…

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3 Tips to Make your e-Commerce Business Rock

What are those mysterious success factors that will raise your business initiatives straight up to heaven? The products you offer? Sure. The best quality/price ratio? Of course. Outstanding customer loyalty program? It also matters. However, will it work for you properly if you website looks as if it was created by a 13-year-old in the early 2000s? Probably not.

Online shopping

Tip 1. Gorgeous website: make it or break it!

Your website is the #1 key to success. And here’re some crucial parameters you’d better keep in mind:

The simpler the better

Whoever persuades you that it’s a good idea to add the maximum number of photos, banners and ads, popping up every single minute form different corners of your website, can be officially considered your enemy.…

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