Ecommerce Basics: Metrics of Success

As an ecommerce vendor, you face a common challenge with and brick-and-mortar stores, namely, how to measure the success of your marketing programs. You however, have a number of significant advantages in addressing this challenge. Online applications give you almost instantaneous feedback to track and adjust marketing campaigns.

Ecommerce metrics 101

In other words, you have a wide variety of metrics of success by which you can measure the effectiveness of marketing campaigns.

Customer Acquisition Cost (CAC)

CAC is really a measure of the efficiency of a marketing program. A lower cost of acquisition means that the program is more efficient. Many ecommerce vendors simply divide their marketing campaign costs by the number of new customers drawn in by the campaign to determine CAC.…

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4 Tips on Making Your E-Commerce Venture a Success

Selling products online is a great way to expand the reach your company has. The easiest and most effective way to showcase the products you have to offer is by having an e-commerce website created. This type of website will allow users to browse your products, add them to a cart, and pay for them with ease.

Online florist

Achieving success with an e-commerce website will require a lot of hard work and time. Below are some of the things to focus on when trying to make your e-commerce venture a success.

1. Being the First to Market is Not Always Beneficial

The first step in achieving e-commerce success is ensuring your site if ready to go before launching.…

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How to Choose the Best Phone Answering Service for Your eCommerce Business

Poor service costs companies billions of dollars every year. When it comes to phone service in an ecommerce business, the level needs to be top-notch. Disappoint or downright annoy a prospect calling you from the other side of the interwebs, and you’ll never get another chance to get their business.

Phone answering service for ecommerce

That’s the digital world we’re all now living in. As the old saying goes you really only “get one chance to make a first impression.” Understanding just how important customer service is, it’s not enough to call up the first phone answering service you see on the front page of Google, sign up, and call it a day.…

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Boost Your E-Commerce Game With These 6 Strategies

Does your sales strategy have a well-articulated e-commerce component?

Perhaps you don’t have a choice. If your company doesn’t have a physical office or product from which to hawk goods or services, e-commerce is necessarily the be-all-end-all of its sales strategy. This is a much more common arrangement than many realize.

Ecommerce strategy

For now, most consumer-facing businesses maintain some sort of physical presence out in the world, whether that means a dedicated storefront, a mobile stall, a truck or van, or some combination of these and other vectors.

But these physical points-of-sale increasingly aren’t enough to keep discerning customers happy. Even the most staid businesses now recognize the importance of a hybrid approach: a sales strategy that blends the humanity and tangibility of in-person transactions with the scale and reach of e-commerce.…

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Ecommerce Entrepreneurs: Reduce Chargeback and Stop Fraud Using FraudLabs Pro

One of the single most crushing problems facing ecommerce entrepreneurs today is fraudulent transactions. Out of control fraud in the shopping cart will inevitably lead to the termination of a business’s merchant account, in addition to untold financial loss including: costly chargebacks, fraud investigation costs, court fees, and the cost of lost (stolen) goods shipped out to fraudsters.

Ecommerce entrepreneurs collaborating

The toughest hurdle to overcome when trying to eliminate shopping cart fraud is that it’s very hard for a business owner to distinguish criminals from legitimate customers without help from fraud experts. Misidentifying a legitimate customer as a fraud is a sure way to not only lose their long term business, but also a surefire way to destroy your online reputation.…

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Things Every First-Time Ecommerce Vendor Should Consider

Starting your own ecommerce store can be an intimidating process. There are so many things to consider, venders often don’t know where to begin. Luckily, many people have already found success in the ecommerce space, which means there are some behaviors that are typical of a winning store. Here are a few things every first-time ecommerce vendor should consider before accepting any orders.

Ecommerce marketing tips

SEO Will Help You Make More Sales

If you’re new to the world of ecommerce, it’s possible you’re new to the world of search engine optimization (SEO) as well. SEO helps businesses attract more customers by influencing search results.…

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Your Ecommerce Store HQ: Your Home, Rented Space or Virtual Office?

There are plenty of advantages and disadvantages to running your ecommerce business from home, but an argument can definitely be made for having a separate business address to display on your websites.

Home office space

A proper business address legitimizes your online operations, while comfortably insulating your personal life and family from the business itself. Not to mention, you don’t want angry customers showing up at your house when the postman drops and destroys the bright blue widgets they ordered from you!

A virtual office also offers benefits that both working from home or renting a full-time brick-and-mortar office do not. While the final choice will definitely come down to your own preferences, and the type of online store you run, you’ll find the advantages offered by each down below to help decide which option is right for you and your business.…

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Why Customer Service is So Important in E-commerce

When establishing an online store, you may not be thinking about the importance of customer service – after all, you won’t be seeing anyone face to face. However, it’s still crucial you’re communicating with those who do business with you, and here’s just a few reasons why.

Online customer service

You’ll keep them coming back

One of the most important things to ensure you’re practicing within your business is relationship building with customers. It’s absolutely vital – you want these customers to keep coming back, and existing customers are much more likely to buy from you than new customers would be.

By building these relationships, you’re letting the customer know just how trustworthy and reliable you are as a business.…

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What You Need to Know about Magento vs. Shopify

Magento and Shopify are undoubtedly among the most popular ecommerce platforms for medium and large enterprises alike. Small businesses are also present on both platforms, although they usually operate with smaller budgets and thus have different requirements from an ecommerce solution.

Magento vs. Shopify

We’ll start with some market fundamentals to show you the broader picture and will then compare those Magento and Shopify properties that matter most for both large and small business users.

Magento and Shopify: Essential Market Indicators

Market research and statistics by BuiltWith show that both platforms enjoy high popularity among online businesses. Some 310,000 websites out of 371,000,000 ones on the entire Internet are using Shopify, while 244,000 are adopting Magento as an ecommerce solution.…

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DDoS Damage: Why Ecommerce Sites Are So Vulnerable, And What Can Be Done

When it comes to the bad things in life there are degrees of awfulness. For instance, falling down a flight of stairs is bad. Falling down a flight of stairs in front of an important potential business partner who does not seem interested in signing on the dotted line just because someone is pitifully holding an ice pack to his or her face is worse. Life is fascinating like that.

DDoS attacks

With DDoS attacks, there are a number of factors that contribute to an attack’s awfulness – size, duration, attack type – but one of the big ones actually has little to do with the attack itself and everything to do with the target.…

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