3 Major Benefits of SEO for Your eCommerce Business

The number of businesses implementing eCommerce sites and selling their products in the digital space is rapidly growing. If you’re thinking about joining the bandwagon, start off the right foot by implementing SEO best practices.

SEO for eCommerce

The purpose of Search Engine Optimization is to improve your rankings in search engines and drive more organic traffic. In other words, when you appear on Google’s page one, people will come to your website and, very likely, make a purchase.

SEO stats show that search is the primary traffic source for shopping websites:

  • Search engines drive ten times more traffic to shopping sites than social media.
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How to Boost E-commerce Sales in the Holiday Season

We’re getting close to the holiday season, the period when people are willing to spend a lot of money on presents for their loved ones. However, since your customers are preparing their wallets, you should as well do several things to get better results and higher profits.

Boosting eCommerce sales

Because of that, we would like to provide you a few strategies to boost e-commerce sales in the holidays, and hopefully, you’ll manage to have more sales in 2019 as in the past few years.

Offer free shipping and refunding options

One of the easiest ways to generate more sales during the holidays is by offering free shipping.…

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How to Set Up an E-commerce Website that Converts: 5 Tips

What’s the point of setting up an e-commerce website if you won’t attract customers? How much you sell online is determined by how much you can influence consumer behavior.

Ecommerce website that converts

Mind you, you cannot force consumers to purchase your goods. However, there is something you can do: You can set up your website in a way that would convert your visitors into customers. This can be done by ensuring that your entire website creates the kind of user experience that makes them want to patronize your business.

“How can I set up such a website?” You ask. Note that the answer to this question is embedded in your website design and this article will reveal all you need to do.…

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5 Ways to Increase Your Ecommerce Business Sales

Entrepreneurs involved in an ecommerce business are always searching for ways to increase sales. It is important to remember that first and foremost, customers expect a user-friendly experience with fast delivery.

Online business owner improving ecommerce sales

Nothing happens until you get customer traffic. Then you have to keep their interest and offer them something they want. Videos are being touted as an excellent tool for keeping customers engaged for longer with a better chance to convert them to paying customers.

1. Make your site mobile-friendly

As mobile devices become the “Go To” way to shop for many consumers, especially millennials and Gen Z, it is essential that your ecommerce website is mobile-friendly.…

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10 Best E-commerce Marketing Strategies to Shape Your Business

If you’re running an eCommerce business, there are a few eCommerce marketing strategies you need to implement so that you can gain new customers as well as entice your old clients to keep coming back to your store.

Ecommerce marketing strategies

There are tons of competition on the internet for eCommerce brands. Therefore, knowing how to set your business apart and get your brand name out there is crucial.

Your online marketing strategies should focus on a number of factors like sales cycle, eCommerce shipping fulfillment, capturing prospects looking for products, and using image business cases that will help your business grow.

With all that said, here are ten essential eCommerce marketing strategies to set yourself apart and generate more sales.…

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Connecting with Customers in Ecommerce: Why CRM is a Must-Have

Ecommerce isn’t a forgiving industry. If you’re one of the millions of online retailers that’s competing to earn the business of new customers, the lack of proper tools at your disposal could be what’s holding you back. The good news is that with the right marketing weapons, you can expand reach and nurture new as well as existing customer relationships to great success.

CRM for Ecommerce

Along the way, make sure you don’t overlook the benefits of a CRM for ecommerce. Here’s how it can help you earmark new accolades.

How Ecommerce CRM Works

Unlike traditional CRM, which is a lead-gen tool, ecommerce CRM has changed the game for this newer and evolving industry that’s currently undergoing explosive growth.…

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10 Steps to Building a Successful eCommerce Website

On average, millennials make 54% of their purchases online and that number is only going to grow even more. This digitalization of sales makes building an e Commerce website a lucrative and potentially life-changing decision.

Browsing ecommerce website

 

If you choose the right niche and advertise aggressively, your ideas might take off and bring you unfathomable success. As enticing as this idea seems, there is a lot to be done before you can celebrate.

First and foremost, building your own ecommerce website takes time and a significant amount of growing pains. Follow these 10 steps to turns your eCommerce ideas into reality and achieve astounding sales numbers.…

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Automation Workflows – Boosters for Any Kind of Ecommerce Business

Email automation stands out significantly from the rest of marketing communication. It’s personalized, relevant, and it reaches the customers at the right time. Not only are customers opting for a personalized experience, they’re willing to pay more for it.

According to a Deloitte study, customers are willing to pay up to 20% more for a personalized experience.

Automation in eCommerce business

This isn’t a fleeting trend either- Statista says that 67% of email marketers plan to use data to better personalize emails for better engagement, sales, and customer retention.

Personalizing emails for each and every subscriber manually would take ages. Email marketing automation can help you achieve such an experience without having to lift a finger.…

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The Most Common E-commerce Checkout Mistakes and How to Fix Them

The e-commerce world is only getting more competitive. Setting up an online storefront and selling products and services directly to customers is easy to do these days, especially with CMS platforms like WordPress and Joomla being easy to use, with many e-commerce plugins available for them.

Ecommerce checkout

The competitive market means there is little room for errors. Ensuring a smooth user experience and a pleasant customer journey is one of the ways you can take your online store to success. Customers can go all the way to the checkout page and then decide to abandon their carts because of the slightest disruption in the user experience.…

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5 Ways That Will Help You Compete with Amazon

Amazon will always be the king of e-commerce, but that doesn’t mean there’s no hope for you in selling some awesome stuff. There are strategies that you can take to be a great competitor of Amazon.

Competing with Amazon

Keep in mind that you want to be optimistic and not someone who keeps saying “how will I ever succeed against Amazon?” When you are confident and willing to learn, then there’s nothing stopping you. In fact, there is so much to learn from Amazon optimization specialist. These experts can provide you with insights on what makes Amazon very successful.

Fortunately, there are also some tips and tricks that you can use to help you compete with Amazon.…

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