The world is moving towards eCommerce as more and more people are turning to online shopping for convenience and a wider range of options. This trend has accelerated in the recent years, as physical stores were closed and people turned to online platforms for their shopping needs.
Online sales have been growing rapidly and are expected to continue to grow in the future. Additionally, advancements in technology, such as mobile commerce and social media shopping, are making it even easier for consumers to shop online.
The Need for Quality Content
A lot of eCommerce websites mean a lot of quality content. If you are looking to rank on Google, this means a lot of quality content for all your pages, provided by services like Sasha Matviienko of growth360, a Digital Marketing agency located in Toronto.
However, when it comes to eCommerce websites it is important to keep in mind that Category and Product pages on your website may need different content, as their purpose is different.
Content for Product vs Category Pages
Product pages and category pages serve different purposes on eCommerce websites and therefore have different types of content.
Product pages are designed to provide detailed information about a specific product. They typically include images, product descriptions, specifications, customer reviews, and pricing information. The content on these pages is focused on the features and benefits of the product and is intended to persuade the customer to make a purchase.
For example, looking the this product page you can see how a lot of attention is dedicated to the product itself, FAQs, How to Use and other information that is unique to this specific product. Information that category pages most likely won’t have for example category page here talks high-level about the brand – the best products it has, how it stands out, who it is for etc.
That’s because category pages are designed to provide an overview of the products within a specific category or product line. They typically include images, product names, and pricing information. The content on these pages is focused on providing an overview of the products available within a category and is intended to help the customer navigate and find the products they are looking for.
Another important difference in SEO for product vs category pages is pagination, it’s a part of Technical SEO.
Pagination for technical SEO refers to the process of dividing a large set of content into smaller, more manageable sections, and providing navigation links between those sections.
Category pages, blog pages and other pages that list a number of items on them can greatly benefit from getting the pagination right. If product category on your website has a number of pages, then you need to make sure you got pagination on your website right.
This allows users to easily access and navigate through a website’s content, and also helps search engines to understand the structure and organization of the site’s content. In technical SEO, pagination is important for ensuring that search engines can crawl and index a website’s content effectively, and that users can find the information they are looking for quickly and easily.
There is a number of other considerations when it comes to optimizing Product and Category pages for eCommerce websites:
- Use unique, descriptive and keyword-rich titles and meta descriptions for each page (but especially for product pages), here is a good example of this;
- Optimize product images by using descriptive file names and alt tags;
- Include product reviews and ratings on the page to increase trust and credibility;
- Use structured data (such as schema.org markup) to help search engines understand the products on your site;
- Create unique and useful content for each product page, including a detailed product description, specifications, and features;
- Use internal linking to connect product pages to other relevant pages on your site;
- Create a sitemap for your ecommerce site and submit it to search engines;
- Make sure your website is mobile-friendly, fast-loading and has good navigation.
There is more. But we’ve covered some of the basics of SEO for eCommerce websites. Implementing these recommendations will create a foundation for the future success of your website on Google and other search engines.