You’ve used Facebook for years to keep in touch with former classmates, family friends, distant relatives. Some of these folks you probably wouldn’t speak to at all, for one reason or another, had Facebook not made it easy to do so.
Your efforts consistently generate engagement. So why can’t you get the same results on the business side of things, where it arguably matters even more?
photo credit: George Pagan III / Unsplash
You can. It’ll just take some work and some unlearning of Facebook “best practices” you thought you knew. Here’s what you need to do.
1. Share Personal Stories From Your Team or the People You Serve
Facebook audiences are more inclined to connect with brands that come off as authentic and empathetic.…Continue reading