Email Marketing Tips For A Valentine’s Day Sales Boost

valentine's day email marketing tipsValentine’s Day is rapidly approaching, and whether you personally view it as the most romantic day of the year, filled with love and hope, or an annual ordeal splashed with tacky red and pink décor, there’s no question it can have a positive effect on many small businesses.

One of the best ways to take advantage of this potential bump in profitability is through email marketing. Email is a very effective way to bring highly-tailored messages to specific audiences. And since many people are prone to read into the gifts they receive from a significant or semi-significant other, it gives you an opportunity to use Cupid’s arrows to target your customers and prospects in order to move them to action.…

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How To Engage Consumers This Holiday Season

engaging consumers during the holiday sales seasonAs we prepare for the height of the holiday season, one in which spending is predicted to be lukewarm at best, local businesses can get smart by planning and implementing thoughtful marketing campaigns that provide consumers relief where they need it most: their wallets. With Black Friday quickly approaching, time is of the essence to get a plan in place and begin implementing it.

While it can seem a bit overwhelming, there are plenty of low-cost options to keep a small business fully engaged with its customers and achieve a high return on investment.

To start, it’s smart to get into the heads of customers to glean their holiday shopping plans in order to provide them with what they need.…

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